Download - Steve Madden Digital Marketing Campaign
Transcript
![Page 1: Steve Madden Digital Marketing Campaign](https://reader030.vdocument.in/reader030/viewer/2022032619/55c3d0b0bb61ebaa538b46e7/html5/thumbnails/1.jpg)
Steve Madden Digital
Marketing Campaign
By: Rachel Burnard
![Page 2: Steve Madden Digital Marketing Campaign](https://reader030.vdocument.in/reader030/viewer/2022032619/55c3d0b0bb61ebaa538b46e7/html5/thumbnails/2.jpg)
Target Audience
Men and women age 18-
35
![Page 3: Steve Madden Digital Marketing Campaign](https://reader030.vdocument.in/reader030/viewer/2022032619/55c3d0b0bb61ebaa538b46e7/html5/thumbnails/3.jpg)
Campaign Goals
• Overall: increase brand awareness and sales
• Increase website and social media traffic by 20%
• Advertisement reach increase by 10%
![Page 4: Steve Madden Digital Marketing Campaign](https://reader030.vdocument.in/reader030/viewer/2022032619/55c3d0b0bb61ebaa538b46e7/html5/thumbnails/4.jpg)
Big Idea
![Page 5: Steve Madden Digital Marketing Campaign](https://reader030.vdocument.in/reader030/viewer/2022032619/55c3d0b0bb61ebaa538b46e7/html5/thumbnails/5.jpg)
Social Media & Blogging
• Social media is the BIG IDEA
• Add a blog & it makes it complete!
+
![Page 6: Steve Madden Digital Marketing Campaign](https://reader030.vdocument.in/reader030/viewer/2022032619/55c3d0b0bb61ebaa538b46e7/html5/thumbnails/6.jpg)
SEOs and Inbound MarketingKeywords:Steve MaddenFootwearWomen’s heelsWomen’s shoesWomen’s bootsMen’s shoesWomen’s accessoriesHandbagsetc…
“Click for outfits”
![Page 7: Steve Madden Digital Marketing Campaign](https://reader030.vdocument.in/reader030/viewer/2022032619/55c3d0b0bb61ebaa538b46e7/html5/thumbnails/7.jpg)
Google AdWords
Keywords:Women’s shoesWomen’s bootsWomen’s heels
Men’s shoesMen’s sneakersSteve Madden
Designer footwear
![Page 8: Steve Madden Digital Marketing Campaign](https://reader030.vdocument.in/reader030/viewer/2022032619/55c3d0b0bb61ebaa538b46e7/html5/thumbnails/8.jpg)
Budget
![Page 9: Steve Madden Digital Marketing Campaign](https://reader030.vdocument.in/reader030/viewer/2022032619/55c3d0b0bb61ebaa538b46e7/html5/thumbnails/9.jpg)
Budget Breakdown
![Page 10: Steve Madden Digital Marketing Campaign](https://reader030.vdocument.in/reader030/viewer/2022032619/55c3d0b0bb61ebaa538b46e7/html5/thumbnails/10.jpg)
Summary
Social media, social
media, social media!