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Store Manager Job Description
WHAT DO STORE MANAGERS DO?Store managersare the people in charge of entire stores and the employees that or! ithin" Store
managers are in charge of the general operations of a store# ma!ing s$re it r$ns smoothly# cleanly and
meets any %$dget or sales goals"
A store manager might plan and promote the daily sched$le of employees and the %$siness# inter&ie#
hire# coordinate and discipline employees# ma!e s$re the store is stoc!ed# clean and in proper or!ing
order# create and maintain %$dgets# and coordinate ith and report to senior management in the
company"
HOW M'(H DO STORE MANAGERS MA)E?
This depends a lot on hat !ind of field yo$ are in and hat sort of company yo$ are hired to manage"
According to the *$rea$ of +a%or Statistics# for e,ample# resta$rant and food ser&ice managers ma!e
a median income of -./#012# or -31"0. per ho$r" 4ay ill &ary depending on occ$pation and years of
ser&ice# among other factors"
WHAT ARE THE ED'(AT5ON RE6'5REMENTS?Again# this &aries greatly depending on the field of or!# %$t on7the78o% e,perience in the line of or!
is a m$st" There are many general management co$rses that yo$ can ta!e# and e&en speciali9ed
secondary ed$cation ma8ors# that might shorten the time it ta!es to reach management le&el in yo$r
field" *$t most managers ha&e spent years as general employees in their respecti&e fields %efore
reaching a leadership le&el"
:O* S)5++S AND RE6'5REMENTS +eadership S!ills;
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Spea!ing and Writing; Store managers do a lot of comm$nicating" This might %e one7on7one
to a c$stomer# in front of a gro$p of employees# or in a meeting ith management"
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a grad$ate apprenticeship scheme" A degree in retail# %$siness or mar!eting7related s$%8ects ill gi&e yo$ anad&antage or yo$ co$ld consider ta!ing one of the folloing;
Diploma in Retail *$siness
HNDHN( in Retail Management
Bo$ndation Degree in Retail Management
!, I"m interested... #ut is it really the $ob for me?
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Maintainingthe budgets and expenditure
Attendingsales meetings
Keepingabreast of stocks and merchandise levels
Skills
eing able to effectively lead teams
eing able to manage stressful situations
eing flexible
eing able to maximise customer satisfaction
eing able to communicate effectively
eing able to !ork !ith numeric data and statistics
eing focused and motivated
eing able to mentor employees
eing proactive
eing able to net!ork !ith other industry professionals eing able to use the computer
eing professional and amenable at all times
Education
-aving a achelors or Masters /egree helps job seekers in getting a position in Shop
Management.Shop Managerstend to have good 'ualifications, but they are also extremely
kno!ledgeable about sales and retail management. -0*, -0/, or )*SE 'ualifications are
also accepted by employers. Areas of study may include 1etail Management, Marketing,
Sales Management, usiness Administration, and Strategic Management.
Store Manager& Job Description, Duties and 'e(uirements
Store managers are responsi%le for many aspects of a retail store=s operation# from c$stomer ser&ice
and %$dget maintenance to personnel hiring# training and management" Some employers re>$ire
formal ed$cation# s$ch as a %achelor=s degree in %$siness# hile others loo! for management and
retail e,perience and choose to train prospecti&e managers themsel&es"
Store ManagerJob Description
Store managers s$per&ise a retail organi9ation=s staff# meet c$stomer needs and plan and
coordinate sales# merchandising and %$dgeting" 5n order to effecti&ely perform the m$ltit$de of tas!s
re>$ired# managers sho$ld or! ell $nder press$re and ith deadlines# and ha&e significant
e,perience in retail %$siness and h$man reso$rces" They also need strong leadership# interpersonal
and m$ltitas!ing s!ills"
Store managers may or! for a &ariety of retailers# incl$ding food# apparel and electronics" They
or! in an office en&ironment hile performing administrati&e d$ties and on the sales floor hile
addressing staffing# c$stomer and merchandising needs" According to the '"S" *$rea$ of +a%or
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Statistics *+S@# the a&erage ann$al salary of first7line s$per&isors of retail sales or!ers# incl$ding
store managers# as -.0#.I2 in May 3201"
Duties of Store Managers
5n the office# store managers plan# monitor and ma,imi9e retail %$dgets and prod$ct in&entory#p$rchasing and sales" They may or! closely ith regional managers and store oners to
coordinate and determine the most cost7effecti&e mar!eting and hiring strategies# and align their
partic$lar franchise ith a retailer=s parent %$siness philosophy" Store managers $se company
softare to draft proposals# recr$it employees and research and trac! prod$cts"
On the floor# store managers m$st assem%le the %est possi%le sales team" They inter&ie and
selecti&ely hire the most >$alified candidates# pro&ide time7efficient and thoro$gh training and
maintain the s!ills and ell7%eing of c$rrent staff ith moti&ational incenti&es and e&al$ations" 5n
addition# managers m$st address c$stomer needs %y immediately resol&ing conflict# inspiring long7
term c$stomer relationships and creati&ely placing and rotating merchandise in a ay that %est
catches c$stomers= attention"
Store Manager 'e(uirements
)ducation
*eca$se of the increasing amo$nts of responsi%ility placed on store managers# many employers
prefer to hire employees ith a %achelor=s degree or other formal ed$cation in a %$siness7related
field" A %achelor=s in %$siness administration degree program pro&ides st$dents ith the s!ills
necessary to %ecome effecti&e store managers thro$gh co$rseor! in s$ch s$%8ects as mar!eting#
acco$nting# %$siness ethics and management strategy" Employees ith a degree are most li!ely to
%e promoted to a higher le&el of management and administration in larger retail companies"
Training and )*perience
ario$s retail organi9ations pro&ide their on managerial training programs" According to the *+S#
s$ch programs may last anyhere from one ee! to one year# and offer %oth on7the78o% and
classroom training" Topics co&ered in these programs range from c$stomer ser&ice s!ills to
employee inter&ieing and relations www.bls.gov@"
The National Retail Bederation pro&ides prospecti&e store managers ith the training and s!illsnecessary for the 8o% thro$gh co$rses in retail management# merchandising and h$man reso$rces"
Hoe&er# act$al e,perience in retail management and sales may s$%stit$te for formal ed$cation or
training# depending on the employer"
'etail Store Manager Job DescriptionThe job of a retail store manager consists of various duties and responsibilities covering the mostlythe entire management of the store. He or she is responsible for ensuring profit maximization
through employee coordination and motivation. A retail store manager is an inspirational leader tothose working under him, and the one who is considered to be responsible for attaining a high
degree of customer satisfaction.
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hile there have been various arguments based on the issue of profit maximization vs. customer
satisfaction, signifying that one of the either is mostly compromised in favor of the other, there isan occupation that strives hard to ensure that both are achieved optimally !! the job of a retail
store manager. "nlike the olden times, when customers had to be contented with whatever themanufacturers provided, successful marketing today, is all about achieving profitability through
customer satisfaction.
#etail stores have become an ideal place for shopping, satisfying all the possible needs of theconsumer under one roof, thereby providing a variety of options to choose from, at reasonable
rates. ith most of us rushing to the nearby retail stores to fulfill our day!to!day shopping needs, itis remarkable how the products demanded by us are always $in stock$%
hile we are busy getting confused between the options in front of us, there are a group of people
working day and night to ensure that $we always get what we need$ ! and among those people, asignificant role is played by a retail store manager. The designation itself signifies that the
appointed person is expected to manage the entire operations in the retail store. The followingsections will give you all the necessary information regarding this career.
Job Description
As we all know, retail stores are of various types. hile some contain only a single line of products,say, medicines and cosmetics, others will have a varied range of products, right from apparels!to!grocery!to!stationary. The job of a retail manager is to ensure that the activities of variousdepartments, are synchronized towards the growth and profitability of the store. This includeskeeping a check on the stock inventory, ensuring the availability of well!trained staff, catering tocustomer &ueries and complaints, and ensuring profitability through sales and customersatisfaction.
Duties and Responsibilities
Inventory Management! e all are aware of the varied range of products, and the variednumber of customers visiting these stores on a daily basis. A retail store manager needs to ensure
that the customer demands are met efficiently through sufficient product inventory. 'f this functionis not performed properly, the store might lose customers because of product unavailability. (verystore has a specific level of stock inventory that needs to be maintained by the store manager.
Employee Staffing and Training! The manager is also responsible for hiring people with theright attitude and skills for a retail store job. This may prove to be a challenging task. He or she isalso responsible to give the hired staff appropriate training and conditioning as per the
organizational re&uirements. The manager also ensures that the employees are working asexpected, on a daily basis, and in case of inefficiency, he or she has the right to warn, or even fire
the staff. (ven the salaries and wages of the employees are paid by the manager.
Handling Customer Complaints and Queries! The success of the retail store depends upon howhappy its customers are. There are many instances when the customer is unhappy about theservices provided by the store. 't could be due to an unpleasant salesperson, or because of bad
&uality. The manager is expected to handle all the complaints and &ueries faced by the customersin a pleasant way. The ultimate goal should be to gain customer loyalty through effective problem!
solving skills.
Sales and Revenue Management! The ultimate motive behind keeping the customers happy andincreasing customer loyalty is to gain maximum profits through sales and revenue. A retail storemanager is expected to keep a tab on the daily sales and revenue generated by the organization,
and to keep a systematic account for the same.
Ensuring Employee Satisfaction! hile customer satisfaction is of supreme importance, a retailstore manager should also ensure that the employees are also satisfied in terms of jobexpectations, monetary rewards, and career growth. )or this, it is important that the manager notonly motivates the employees to meet there daily sales &uota, but to also ensure that they are
being trained and e&uipped for bigger roles in the organization. *eadership &ualities are re&uired toensure that the employees are motivated to give their + percent to the job, while beingcontented about their professional life.
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ormulating !dvertising and Mar"eting #olicies! The market is full of competition, and theretail sector is no different. ith each day passing by, the number of retail organizations areincreasing day by day. *ike the customers have a choices of products to choose from, they alsohave different choices of retail stores. Hence, it becomes really difficult for the manager to ensurecustomer loyalty and steady profitability. )or this purpose, it becomes essential for the manager towork with all the departments and formulate attractive advertising and marketing policies to attractcustomers and enhance sales and promotion.
Educational Qualifications and E$perience
! bac%elor&s degreein subjects like business administration, public relations, customer service,marketing management, etc., would be beneficial. There are various retail organizations thatprovide essential training to the retail managers, but those with prior &ualifications may beconsidered for higher roles in the future.
E$periencein this career adds to your credibility. -ost of the retail organizations prefer hiringthose with a significant experience in handling the day!to!day retail operations efficiently. 'tre&uires multitasking, leadership, and &uick decision!making abilities, something that is attainedonly through years of experience. A minimum of years of experience is what most of the
organizations seek.
#ersonal S"ills and Qualities
(xcellent leadership skills
/reativity and adaptability
(xcellent communication skills
(fficiency in multitasking
0uick decision making
(xcellent interpersonal skills
Ability to forecast sales and revenue
(xcellent problem!solving skills
/alm and composed personality
1leasant and active personality
Ability to work under stress and deadlines
Ability to strategize
1roficiency in computers and technology
Salary Range
Salary by E$perience
*ess than + year 233,45 ! 265,3
+ ! 6 years 236,567 ! 25,833
5!7 years 234,+++ ! 259,448
+!+7 years 2+,76 ! 288,699
3 or more years 2,88 ! 24,9
Source: PayScale
: Note:
All figures are as of -ay 3+ and are in ";
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continues to be the essence of a successful business growth and development of both theemployees, and the industry on a whole.