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Twin Cities | October 7, 2014Tableau User Group
Target Headquarters
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IT’S ALL ABOUT THE STORY Twin Cities Tableau User Group
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Story Telling Best Practices - Simplicity - Clarity - Efficiency
Discuss Audience, Layout, Color, Charts and Graphs
Introduction
Introduction to Story Points: Hands on Training with Sales data Show a Polished Baseball Ticket Sales Story Point
Questions and Discussion
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Story Telling Best Practices Dashboards that Persuade, Inform, and Engage Will…
§ Be easy to read and understand
§ Create actionable insight (moral of the story) § Keep in mind if a data visual won’t change how you or
your company behaves, it’s a bad visual.
§ Be more likely to be reused
§ Answer your question within seconds and not a second glance
§ Reflect the truth in the data
K.I.S.S. Keep it Simple, Stupid.
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Story Telling Best Practices 1. Simplicity • Understood at a glance • Think about a Rubik’s Cube
2. Clarity • Harmony and balance
3. Efficiency • Minimal complexity • Maximum ease of use
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Story Telling in AcEon
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Story Telling in AcEon “Thank you, Chicago….we love you!” 1. Know your Audience
2. Think through your Layout 3. Choose an appropriate Color palette 4. Know Graph and Chart best practices
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Audience Know your Audience
- What does your audience need to know?
- What do they need to do?
- How can you make the data you want to share meaningful and memorable?
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Layout “OrganizaEon of data is one of the most overlooked pieces of designing a dashboard. A dashboard with thoughQul organizaEon and the right graphical views will create a channel of clear and rapid data discovery.”
-‐ Jon Dugger (2014)
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Color
DO THIS
NOT THIS
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Color 1. Do not distract from the data
2. Use a neutral color palette
3. Use a limited color palette - No more than 5
4. Minimize the labor for the end user
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Charts and Graphs
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IntroducEon to Story Point Don’t make your audience wait for it.
Don’t make your audience work for it
Let’s Build a Story Point
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QuesEons and Discussion