! " #$%&'()*#!+,!

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$!Somethin’  Else  +  SkinsTransmedia  Case  Study

Paul  BennunHilary  Perkins

12:20  -­‐  12:40

Hillary Perkinscommissioning editor

@cowbite

Paul Bennunchief creative officer

@benoonbenoon

Hillary Perkinscommissioning editor

@cowbite

Get last year’s audience back

Advance the state-of-the art

Make something perfect for our audience

Who watches and how?

How is this stuff made?

Bringing characters alive, where the audience lives ...

“The spoiler filter”

“Social media catch-up”

Right tools for the job

! " #$%&'()*#!+,!

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$!www.ogilvy.co.uk

#LTF2012#storytelling@ogilvyuk