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Story Telling with Purpose:
Get YOUR Story Straight!
@mHealthMarketer mHealthMarketer.com
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Global Mobile Healthcare Market Estimated To Reach $49 Billion by 2020
Global EHR/EMR Market to Expand to $22.3 Billion by 2015
Telehealth Market Value to Reach $1.5 Trillion in Five Years
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•Political
•Technology
•Personnel
•Social
•Privacy and Security
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Changes in Your World
• Competition
• Budgets
• Job Creep
• Technology
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Problem Discovery
Research Options
IdentifyVendors
PurchaseDecision
Technical Economic User Influencer
Buying Journey
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All the Marketing Noise
All the Marketing Noise
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The Role of Marketing
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Talking Tech
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“A good story is where genuine customer satisfaction comes from. It’s the source of growth and profit and it’s the future of your organization.”
-Seth Godin, All Marketers Are Liars
later re-named All Marketers Tell Stories
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• Proven• Engaging• Relevance• Levels the playing field• Conveys the facts • Attention• Unique to you
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“Story is more important than the brand, the best story wins.
I am simply, unabashedly, out loud, screaming and shouting saying, focus on the quality of your storytelling. Turn that complex idea into storytelling.”
-Tom Peters, Hall of Fame Management Guru
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The Story Strategy ProcessGet YOUR Story Straight
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Step 1 Product Market MatchThe Golden Circle
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Buyer Persona• Demographic
• Psychographic
• Personality Type
• Personal Beliefs
• Values
• Attitudes
• Career Concerns
• Behavioral Information
Step 2: Message to Market Match
Buyer Story Lines• 4 elements
• 8-12 Storylines
• On-line, group, 1 on 1
• Ranking Criteria
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Step 3: Message to Market Match
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Thank You!
Blog: mHealthMarketer.com
Website: Modallic.com
Twitter: @mHealthMarketer