Download - Strategic Management in Maritime Ports
Analytic Port Information SystemPARADIGMA, Rotterdam, 26.2.2013
Addressing the requirements of port communities
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Changing role of maritime ports
Volatility in the global economy means variability in the demand for transportation services, requiring thourough analysis of the business.
Adoption of intermodality exerts pressure on port authorities to morph from a maritime port to a competitive multimodal services facility.
Concerns about the negative impact of maritime, truck, and rail transportation on the environment require ports to respond and communicate effectively
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Managing Complexity
Balanced Scorecard
In-DepthAnalysis
Dissemination & Publication
Integrating data from disparate sources (PCS, statistics, road counts, railroad systems, AIS, …) using ETL engines
Classification Management System
A comprehensive set of performance indicators Visualizations tailored to highlight the information content Easy definition and implementation of additional PPI‘s
Analysing trends and deviations by means of reach statistics functions and visual data analysis tools (SuperCROSS, SuperWEB)
Interfaces for use of industrial analytical tools (SPSS, SAS, R, … )
Integration of demand driven reports and visualization using microdata (SuperVIEW) in existing web applications
SDMX interface to comply with statistical reporting requirements
Components of APIS
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Different sources – different data – same business
Terminal operators
Rail operators/carriers
Road transport comp.
Customs/officials
Gov‘t/official statistics
By location of origin, destination or transit
By cargo or products traded
By means of transport or transport equipment
Consolidated data model & UN/ECE Recommendations
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Recommendation 28 means of transport
Recommendation 19 mode of transport
Recommendation 16 location codes
Recommendation 21 cargo, package types
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Managing Complexity
Balanced Scorecard
In-DepthAnalysis
Dissemination & Publication
Integrating data from disparate sources (PCS, statistics, road counts, railroad systems, AIS, …) using ETL engines
Classification Management System
A comprehensive set of performance indicators Visualizations tailored to highlight the information content Easy definition and implementation of additional PPI‘s
Analysing trends and deviations by means of reach statistics functions and visual data analysis tools (SuperCROSS, SuperWEB)
Interfaces for use of industrial analytical tools (SPSS, SAS, R, … )
Integration of demand driven reports and visualization using microdata (SuperVIEW) in existing web applications
SDMX interface to comply with statistical reporting requirements
Components of APIS
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Port Strategic Management
Definestrategic goals
Definestrategic goals PrioritzePrioritze OperationalizeOperationalize
SMART goal setting
SMART goal setting
Analytical Hierarchy Process
Analytical Hierarchy Process
Implement indicatorsystem
Implement indicatorsystem
Requirementscatalog
PPI catalogRequirementsrating matrix
Framework artifacts
Process model
Port performance indicator framework
Management process
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PPI catalog
Define & select suitable indicators
… based on best industry practice and research
Perspective
Requirement
Indicator Computation Unit type
Unit Direction
Processes Productivity Dwell time Total no. of cargo tons x days in port divided by Total tonnage of cargo handled
time hours
Minimize
Asset Throughput Berth throughput
Total tonnage of cargo handled at berths divided by Total no. of berths
number tons Maximize
Finance Income Income per GRT of shipping
Total income (expenditure) divided by Total GRT (or NRT) of shipping
number € Maximize
Processes Efficiency Average tonnage per vessel day
Total tonnage of cargo handled divided by (hour) Total no. of vessel days (hours)
number tons Maximize
Processes Efficiency Average ship turn-round time
Total hours vessel stay in port divided by Total no. of vessels
time hours
Minimize
Using AIS data to measure dwell times in port areas
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PPRISM
Implement Indicator System
… Implementation of selected PPRISM indicators… Throughput, Market Share, Herfindahl Index using EUROSTAT maritime data
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Implement Indicator System
… define growth rates using „cleansed“ dataPPRISM
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PPI Visualization
PPI process benefits
SMART supports the definition of suitable KPI‘s
AHP assists in selecting & prioritizing KPIs Which indicators should be developed first Which indicators should be improved to reflect objectives ?
Transparent & auditable implementation of KPI‘s Using a declarative language used in statistical production processes
Providing components to impute missing values and data cleansing
Visualization of KPI‘s using dashboards or dissemination tools
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Managing Complexity
Balanced Scorecard
In-DepthAnalysis
Dissemination & Publication
Integrating data from disparate sources (PCS, statistics, road counts, railroad systems, AIS, …) using ETL engines
Classification Management System
A comprehensive set of performance indicators Visualizations tailored to highlight the information content Easy definition and implementation of additional PPI‘s
Analysing trends and deviations by means of reach statistics functions and visual data analysis tools (SuperCROSS, SuperWEB)
Interfaces for use of industrial analytical tools (SPSS, SAS, R, … )
Integration of demand driven reports and visualization using microdata (SuperVIEW) in existing web applications
SDMX interface to comply with statistical reporting requirements
Components of APIS
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GTDS for Transportbased on SuperVIEW
technology
Web analysis of transport & trade flows
In-depth desktop analysis tool: SuperCROSS
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In-depth desktop analysis tool: Network Analysis
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Managing Complexity
Balanced Scorecard
In-DepthAnalysis
Dissemination & Publication
Integrating data from disparate sources (PCS, statistics, road counts, railroad systems, AIS, …) using ETL engines
Classification Management System
A comprehensive set of performance indicators Visualizations tailored to highlight the information content Easy definition and implementation of additional PPI‘s
Analysing trends and deviations by means of reach statistics functions and visual data analysis tools (SuperCROSS, SuperWEB)
Interfaces for use of industrial analytical tools (SPSS, SAS, R, … )
Integration of demand driven reports and visualization using microdata (SuperVIEW) in existing web applications
SDMX interface to comply with statistical reporting requirements
Components of APIS
Self-service analysis & charts for stakeholders
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Website integration of self-service charts
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APIS Hallmarks & Differentiators
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Seamless integration with existing PCS and other datasources, without impacting the performance of the operational systems
Enabling different user groups within the port community to develop their own analysis from simple tables to advanced analytics without the involvement of IT staff
Comprehensive set of predefined and extensible indicators which allow the management of the port to plan, manage and monitor the execution of strategies
Built in and customizable access control features, ensuring the confidentiality and sensitivity of underlying microdata
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A comprehensive and consolidated view of all essential aspects of a ports business ready for analysis and reporting
Integrated mechanisms (SuperVIEW, SDMX) to support the publication and dissemination of statistics, meeting stakeholder expectations and complying with international reporting requirements
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Benefits for Port Community System Providers
EXPAND SCOPE OF EXISTING PORTFOLIO
PROTECT PCS INVESTMENT
Provide analytical and BI support to serviced port communities
Support the analytical, reporting and publication requirements of the community by seamlessly providing PCS’s and other data sources
Provide a set of port performance indicators to enable the communiy to plan, manage and monitor the execution of strategic plans
Seamless integration without impacting operational systems
Enable users to perform their analyses independent of the support from IT specialists
Maintain the confidentiality of business data using integrated data protection mechanisms
Use SDMX to support the dissemination of statistics compliant with reporting requirements of institutions
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Primary beneficiaries: the ultimate customers
Support the decision making processes at tactical and strategic level
Manage and monitor the execution of strategic plans using PPI’s
Provide timely, and meaningful informationto stakeholders Publish information in an attractive and convenient manner.
Identify new and emerging business opportunities Manage and monitor the execution of strategic tactical and
operational plans. Aggregated statistics and PPI’s will serve as a benchmark for
terminal operators and other actors
Guide policy formulation using empirical analysis Efficient implementation of a risk management system. Monitor the development of traffic and cargo movements,
combining APIS with their own data to detect potential safety and security exposures.
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APIS Architecture
Analytical Port Information System
PCS
AIS
Rail Staging Area
ConsolidatedAnalytical Database
GeographicalReference Data
Control & SchedulingApplication
Transformation & Integration (PENTAHO)Dimension & Classification Management
Dashboard
Domain specific multidimensional Statistical Datamarts (SUPERSTAR )
Geographical Trade & Transport Visualization (ESRI, GOOGLE)
Self ServiceReports
Statistics & econometric analyses (SuperCROSS, R, SPSS, SAS, …)
SDMX Web Service
APIS Deployment phases
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Map local data sources (PCS) to the consolidated APIS data model (using NLIP standards)
Customization & training of customer personel
Adapt and calibrate port performance indicators to local levels
Provide role adequate training for management, analysts and system administrators
Align APIS reporting to the requirements of the port. Integrate in existing INTRA – INTERNET platforms.
Purchase licences for productive usageInterconnect APIS with existing software applications
Data consolidation
Data consolidation
Report alignmen
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Report alignmen
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Calibrate PPI‘s
Calibrate PPI‘s IT integrationIT integration TrainingTraining
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PARADIGMA & Transportation Sector
Market potential study for transport relations between the Eastern Mediterranean and Central Europe (Venice/Italy)Identify cargo, consigners/consignees, transportation service providers
Statistical production, marketing potential and business development
Feasibility studies to connect the Baltics with the Adriatic using rail links (Venice/Italy, Szczecin/Poland, EU funded project)
Production of national road transportation statistics using ICT (R&D project with freight forwarders, truckers and academic institutions)Utilize existing transport management systems and onboard technology
Establish the empirical foundation for Austria's road transport model (Ministry of Transport and Infrastructure) Combine different survey’s and administrative data sets
Identify barriers to multimodality ( in Europe) and develop case studies to test their economic and ecological impact (Bologna, EU funded project)
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PARADIGMA & Maritime Ports
Port of Livorno and its role in a multimodal transport process Supply chain development of imports of Subaru cars from Japan to Italy, crossing the Alps and to the national car distributor.
Port of Ravenna and inland ports in the empty container movement cycleBusiness process modeling and prototyping to manage the relocation of empty containers.
Port of Venice and monthly tracking of cargo movements (maritime, road and rail)Combining data from APV’s own port community system, with rail shunting data and traffic counts from the highway administration
Mediterranean ports