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Strategic Management: Square Group of Company in
Bangladesh
Rajibul RatulUniversity of Science and Technology Beijing,Beijing, China
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Square Group of Company in Bangladesh
• SQUARE today symbolizes a name – a state of mind. • Founded in 1958 by Dr. Samson H. Chowdhury• And Started with Pharmaceuticals Business at the beginning
period• Square Pharmaceuticals Ltd., the flagship company, is
holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985.
• and is now on its way to becoming a high performance global player.
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Developmet Time Line
1958 : Debut of Square Pharma as a Partnership Firm.
1964 : Converted into a Private Limited Company.
1974 : Technical Collaboration with Janssen Pharmaceutical, Belgium, a subsidiary of Johnson and Johnson International, USA.
1982 : Licensing Agreement signed with F. Hoffmann-La Roche Ltd., Switzerland.
1985 : Achieved first position in the Pharmaceutical Market of Bangladesh among all national and multinational companies.
1987 : Pioneer in pharmaceutical export from Bangladesh.
1997 : Won the National Export trophy for exporting pharmaceuticals.
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ProblemsWhat should they do now???
They want to extend their business…
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Decisions?
They want to extend their business………..• Start Medical service unit
(Build up a Hospital )• Textile Unit
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SWOT Analysis: HospitalStrengths
PharmaceuticalsFamiliarity
WeaknessesDependent on DoctorsDependent on Patients
OpportunitiesNo good Private Hospital in BD
Huge Market
ThreatsNo available Doctors
Poor People
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Porter’s five forces: Textile
5. Intensity of Rivalry
1.Threats of
New Entrants
3. Bargaining Power of
Buyers
4.Threats of Substitutes
2. Bargaining Power of Suppliers
> Mainly China> Big Industry in BD> Good reputation of payment (BD)
Lower Labour cost
>Not so many big industries in Country>India, China, Vietman
>International Buyers>Hot Cake BusinessGrowing companies
but not so strong
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SWOT Analysis: Textile
• Big Investment Capability• Popularity in the world
market
• Fully different sector
• Row materials – China• GSP facilities of Bd
• Growing many Industries• Dependent on China • International Industries
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What They Did.....
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Buyers/CustomersIts main customers are GAP in the USA, Marks & Spencer, George, Mackay's, Littlewoods and Jeff & Co in the UK, H&M in Sweden, Mango and Zara in Spain, and Auchan and Camaieu in France.
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Was it Right or Wrong Decision???1997 : Won the National Export trophy for exporting pharmaceuticals.
: Debut of SQUARE Textiles Ltd.1998 : Second Unit of SQUARE Textile Ltd. is established.
: Agro-chemicals & Veterinary Products Division on SQUARE Pharma starts its operation.
2000 : SQUARE Spinnings Ltd. starts its Journey.
2001 : SQUARE Knit Fabrics Ltd. is established.
: SQUARE Fashions Ltd. starts its operation.
: US Fda/UK MCA standard new pharmaceutical factory goes into operation built under the supervision of Bovis Lend Lease, UK.
: SQUARE Consumer Products Ltd. Started its operation.
: SQUARE InformatiX Established.: SQUARE Hospitals Ltd. Incorporated.2003 : Management Agreement with Bumrungrad Hospital International of Thailand
for the management of SQUARE Hospitals Ltd.
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Time and si
tuatio
n is th
e vital fa
ctor
in Strategic
Management
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