Download - STRATEGIC PLANNING by Shafiq Pontoh
@ShafiqPontoh
Strategic Planner Ogilvy & Mather Adver9sing
What is strategic planning? How do we plan? The results of strategic planning
“strategic planning is like good underwear – it never shows, but if you don’t have it,
everybody knows!” Shubho Sarkar – Bates 101
LOGIC MAGIC
THE
OBJECTIVE
The insights - Consumers insights - Cultural insights - Product insights - Category insights - Market insights - Brand insights - Company insights - Client insights - Business insights - Creative insights - Media insights - Technology insights - etc - etc - etc
For (TA, Behavioral, wow, need based), Brand Name is (Role in TA’s life) + Benefits
@ShafiqPontoh
Strategic Planner Ogilvy & Mather Adver9sing
Thank you J