Download - Strategic Use of Video Online #iwdk
![Page 1: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/1.jpg)
Video Online !By Tobias @egmose & Harald @tokeroed !
![Page 2: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/2.jpg)
Tobias Egmose
2
Digital Advisor !Hou Media !We produce video and develop digital solutions to improve corporate communication.
![Page 3: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/3.jpg)
Harald Reedtz Tokerød
3
Senior Digital Strategy Advisor !House & Co !We believe every business has an unexploited digital business potential. We help identify this potential and define a digital strategy that we also support with digital software solutions.
Inspire > Listen > Challenge > Solve
![Page 4: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/4.jpg)
Agenda
4
• Video - where are we heading • Video - purpose and use • Video - cases • Digital Business • Storytelling • Control & editing • Advantages with video
![Page 5: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/5.jpg)
Video - where are we heading?
5http://www.pewinternet.org/2013/10/10/main-findings/
![Page 6: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/6.jpg)
Video - where are we heading?
6
Over two-thirds of the world’s mobile data traffic will be video by 2018. Mobile video will increase 14-fold between 2013 and 2018, accounting for 69 percent of total mobile data traffic by the end of the forecast period.
![Page 7: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/7.jpg)
Video - where are we heading?
7
![Page 8: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/8.jpg)
Video - where are we heading?
8
Video is becoming an inevitable part of content creation
Mobile makes up almost 40% of YouTube's global watch time
![Page 9: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/9.jpg)
Video - purpose and use
9
![Page 10: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/10.jpg)
Video - purpose and use
10
Different contexts calls for different content
• Corporate branding • Social media marketing • Customer support • Recruitment • Internal knowledge sharing • Video press releases
![Page 11: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/11.jpg)
Video - cases
11
![Page 15: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/15.jpg)
Digital Business
15
![Page 16: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/16.jpg)
Digital Strategy
16
Core Business
![Page 17: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/17.jpg)
Digital Landscape
17
![Page 18: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/18.jpg)
Readiness
18
Think about your company’s readiness for Digital Strategy and video content. !Ready? If not, how can you make it ready?
![Page 19: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/19.jpg)
Shape your digital vision
19
![Page 20: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/20.jpg)
No course – no sucess
20
![Page 21: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/21.jpg)
Content vs. channels
21
One thing is having the channels…. !And another thing is making the content. !!But are you aware of how you can apply your content in the channels in a relevant way?
![Page 22: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/22.jpg)
Competitive advantages
22
Video can actually create competitive advantages for your company.
![Page 23: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/23.jpg)
Multichannel is business
23
Nearly a third of all B2B purchases are done digitally. !!!!http://blogs.hbr.org/2014/04/4-ways-the-best-sales-teams-beat-the-market/
Customers today use an average of six channels during the buying process, and the number of channels available to them is only increasing.
Companies that effectively sell across multiple channels achieve more than 40% higher sales ROI than companies wedded to a single channel.
![Page 24: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/24.jpg)
Smooth customer journey
24
![Page 25: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/25.jpg)
Digital = satisfaction
25
![Page 26: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/26.jpg)
Mapping stakeholders
26
![Page 28: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/28.jpg)
Seamless experience
28
![Page 29: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/29.jpg)
Storytelling
29
![Page 30: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/30.jpg)
Storytelling
30
![Page 31: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/31.jpg)
Storytelling
31
![Page 32: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/32.jpg)
Storytelling
32
![Page 33: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/33.jpg)
Rule of thumb
33
1.Relevance
2.Quality
3.Timing
![Page 34: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/34.jpg)
34
Control & editing
![Page 35: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/35.jpg)
![Page 36: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/36.jpg)
![Page 37: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/37.jpg)
![Page 38: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/38.jpg)
![Page 39: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/39.jpg)
Advantages with video
39
• Video is easier to consume than text • Social & SEO Video • A great way to control your message • An effective way to share knowledge
![Page 40: Strategic Use of Video Online #iwdk](https://reader033.vdocument.in/reader033/viewer/2022051818/54c0c59e4a7959c3018b456d/html5/thumbnails/40.jpg)
Some questions for you
40
How can video add value to your organisation? - knowledge sharing - branding !Is your organisation ready for strategic use of video? - key stakeholders - publishing channels !Where would you use video in your digital strategy? !