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STRATEGIESFORONLINEBRANDING&REPUTATION
MANAGEMENT
PRESENTEDBY
FEMIFALODUN
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Step1:ConductABrandReview
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WHOAMI???
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10FactorsAffecGngOnlineReputaGon
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oneSearchEngineOpGmizaGon
(i)On-PageSEO• HappeningonyourplaRorm• PageGtles• Sitestructure• SitedescripGon• Internallinks• Keywords• Images• Tags• Webmastertoolssubmissions
(ii)Off-PageSEO• Happeningoutsideyourwebsite• MarkeGng• PR• Publicity• Backlinks• Socialmedia• ContentdistribuGon• Referrals• Influencers
75%ofSEOisoff-pageand25%ison-page-Hubspot
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twoSocialFootprint
Socialmediaistoday’sWoMandaneffecGvenetworkingtool.Socialmediachannelsaresearchenginestoo!
• Setupbrandedprofiles• Wellwriaenbios
• BeacGveandpublish• BuildrelaGonships• Relevantcontent
• Connect,network,andengage
Whilesocialsharesmayormaynotaffectawebpage’sposiGoninsearchresults,
yoursocialprofilesdefinitelyinfluencethecontentofyoursearchresults.
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TreatyourbiolikeabusinesscardorSEOcopy
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threeForums,CommuniGes&Groups
• Join&createprofiles• Monitortrends&compeGGon• ListeninonconversaGons
• Contribute• Addvaluetomembers• Seedyourowncontent
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fourDomains
• Buy&Registerrelevantdomains
• Acquireasmanyrelatedextensions
• RedirectyettobedevelopeddomainstoyourexisGngsites
• Manageandrenewthem
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fiveOriginalContent
• Create• Publish• Distribute• Market
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sixReviews&TesGmonials
• PubliclyshareposiGvefeedback
• ManagenegaGvereacGons
• PublishposiGvemenGonsasnews
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WHAT’SCOMMONTOALLTHESEWOMEN?
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sevenAdvocates&Spokespeople
• Founder/CEO• Keystaff• RelaGves• Clients• Advocates• Ambassadors
Whoisspeakingforyou?TheirreputaGonisYOURreputaGon
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VS
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eightLocaGon,LocaGon,LocaGon
• Offline:whatpartoftowncanyoubefound?
• Online:whichwebsitesandplaRormsmenGonyou?
• Ecosystems:WhydoTechstartupsthriveinSiliconValley
&Yaba?
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nineMaintainingTheReputaGon
ManagementCycle
Listening Analysis
Engagement
useofmonitoringtools,stayingconnected
Response,contentmarkeGng,valuecreaGon.
honestreviewoftrendsandfeedback–posiGve,negaGveorneutral?
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tenBrandConsistency
CoreelementsofbrandidenGty
Logo
ToneofVoice
Character
IllustraGons
Photography
TypographyColours
Guidelines
Slogan
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THANKYOU