Download - Strategy: Embracing Mobile
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2005
Velti unveils mobile marketing software
2000
Velti is founded
2007
The iPhone hits the market
2010
Velti launches mGage, the first end-to-end mobile marketing & advertising platform
2010
Velti files IPO on the NASDAQ
2010
Velti acquires mobile ad exchange Mobclix
2011
Velti acquires mCRM powerhouse Air2Web
VELTI WAS MOBILEBEFORE MOBILE
2010
Velti acquires leading UK mobile agency MIG
2012
Velti signs largest mobile marketing deal ever for $27M
2011
Velti reaches 3.5 billion consumers across 2,700 campaigns
WAS COOL
$
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CURRENT STATETHE CHALLENGETHE APPROACHGUIDING PRINCIPLES
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EXPLOSIVE GROWTH & REACH
0
500
1,000
1,500
2,000
2,500
Mobile Internet UsersDesktop Internet Users
RAPID MOBILE INTERNET ADOPTION
Source:Morgan Stanley Equity Research
EXPLOSIVE MOBILE ADOPTIONTotal Shipments in 2011 in million
TVs PCs Mobile Phones
258357
1,550
Source:Strategy Analytics, DisplaySearch, IDC
Tremendous Mobile Phone Penetration!
SIGNIFICANT MOBILE MARKETING AND ADVERTISING
2007 2014
$1.6
$28.9
Source:ABI Research
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STATE & FUTURE OF MOBILE ADVERTISING
US MOBILE Ad SPENDING 2011-2016 Billions
2011 2012 2013 2014 2015 2016
$1.45
$2.61
$4.31
$6.46
$8.66
$10.83
Source:eMarketer – January 2012
Mobile ads perform 4-5 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent. Source:HubSpot, 2012
Source:eMarketer – March 2012
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SMARTPHONE SUPREMACY & TRENDS
US SMARTPHONE PENETRATIONSeptember 2012, (%)
2009 2010 2011 2012 2013 2014
23
33
46
62
77
88
Source:J.P. Morgan based on Gartner, Sep 2012
Source:Go-Globe.com, Feb 2012
103%Increase in website traffic
from smartphones (Q2 2011 – Q2 2012)
Source:Moneta, June 2012
Of all consumers use smartphones for in-store product research & browsing 45%
Source:Google – The Mobile Playbook,, 2012
Every day smartphone
users play 570 years of Angry Birds and watch
600 million videos on YouTube Mobile
Source:Google – The Mobile Playbook,, 2012
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RISE IN MOBILE COMMERCE
67% of mobile users say that when they visit a mobile-friendly site, they're more likely to buy a site's product or
service, while 61% of customers who visit a mobile-unfriendly site are likely to go to a competitor
Sources: Google – Our Mobile Planet., iAB, 2012
Sources:Google, Our Mobile Planet
Smartphones Are an Emerging Point of
Purchase32.25
%Increase in physical good
purchases via mobile phones
from 393M in 2011 to 580M in 2014
Source:Juniper Research, Oct 2012
57% of mobile holiday shoppers consider purchasing their holiday gifts on their
mobile device, while 54% warn retailers of consequences of not providing an mCommerce app.
Sources: HubSpot, September 2012
The value of remote transactions for digital and physical goods purchased via mobile devices
will exceed $730B annually by 2017 Sources:
Juniper, August 2012
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GLOBAL MOBILE MARKETING TRENDS
FORMS OF MEDIA IMPACTING PURCHASE DECISIONS
Sources:Mogreet, Is Bigger Always Better , - Infographic
MOBILE COUPON USAGE WILL INCREASE IN 2013
THE TRUE INFLUENCE & POWER OF TEXT MARKETING
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CURRENT STATETHE CHALLENGETHE APPROACHGUIDING PRINCIPLES
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CONNECTED CONSUMERSSCREEN WORLDIN A MULTI
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AN ALWAYS- ONTO BRANDSCONNECTION
81%Browse the Internet
46%Manage Finances
43%Plan A Trip
67%Shop Online
80%Never Leave WithoutTheir Phones In Hand
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BRANDS ARE COMPETINGPOWER OF MOBILETO HARNESS THE
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GROWING CUSTOMER EXPECTIONS
RECOGNIZEDCustomers want to be acknowledged and rewarded.
INFORMEDCustomers know your products, and your competitors products.
COMPARECustomers evaluate customer service across industries.
INSTANT GRATIFICATIONCustomers are all about NOW.
VALUEDCustomers expect value from their interaction with your brand.
SOCIALCustomers are socially interconnected
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EVOLVING SERVICING TECHNOLOGIES
SOCIALSocial media is now a primary channel for communicating and servicing your customers.
MOBILEMobile bridges the social and location with personalization that was never possible before
LOCALLeverage location based marketing to target the right message in right time at the right location
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CURRENT STATETHE CHALLENGETHE APPROACHGUIDING PRINCIPLES
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A U T O M O T I V E T R AV E L E N T E R TA I N M E N T C P G O P E R AT O R SR E TA I L F I N A N C E
RETENTIONMONETIZATIONENGAGEMENTAWARENESS
MARKETING AUTOMATIONAND EVERY INDUSTRY FOR EVERY GOAL
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ENGAGEMENT CYCLE
Mobile Sites & Apps
Mobile Alerts & NotificationsMobile Ad Serving
AWARENESS
Rich Media Ad Creation
mCRM Solutions
Multi-channel loyalty solutions
Inventory Monetization
Large Scale Promotions
AWARENESS ENGAGEMENT MONETIZATION RETENTION
QR codes, Short Codes & Keywords
Mobile Community Management
Mobile Advertising
Mobile Payments
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AWARENESSSuccess Stories
Velti drove awareness for the new Prius through an immersive rich media ad unit
The ad unit allowed the audience to interact with key features and benefits of the new vehicle
AVERAGE CTR 4% vs. industry average 1%-2%
Velti helped Disney drive awareness for the opening in Hawaii called Aulani via a interactive, rich media ad unit
The ‘gamified’ ad unit encouraged users to play a game while exploring the virtual resort and learning about the amenities there
AVERAGE CTR 5% AVERAGE
TIME SPENT 3X industry average
Macy’s partnered with Velti to drive awareness for their Spring 2011 Collection by mobilizing traditional media channels via QR codes
After scanning the QR code, customers were redirected to a mobile landing site where they could watch a video of Macy’s star designers and shop the collection.
Unique visitors 48000+ AVERAGE
TIME SPENT1:40
1919
BRAND ENGAGEMENT
Success Stories
To provide a cross-device mobile experience showcasing Ford’s lineup. The site makes it easier for consumers to research and purchase vehicles.
The site has app-like navigation with interactivity including 360° views of vehicles, rotating cube, etc
Velti helped Levi’s launch a mobile community to increase brand awareness for Levi’s at JCPenney and develop an ongoing relationship with customers.
Incentivized sweepstakes and offers were used to recruit consumers and drive sales!
PAGEVIEWS 100M+ AVERAGE
TIME SPENT 2X industry average
RESPONSE RATE 30% RETENTION
RATE 90%
2020
Velti designed and built New Look’s fully transactional mCommerce site.
The site integrates into New Look’s back end systems and utilizes the latest developments in mobile technology (Javascript, CSS3 & HTML5) to offer the ultimate mobile shopping experience.
Velti developed and hosted mobile sites for various product lines to satisfy the growing number of mobile visitors, drive awareness and generate leads
The mobile optimized website provides product catalogues, product overviews, promotional offers and the ability for users to request a product info kit
From initial launch in April 2011 to July 2011
MOBILE SALES 400% REVENUE* 45% ORDERS* 60%
SALES2011-12 95% REQUEST
FOR INFO KIT 21500+CLICK
TO CALL 4000+
BRAND ENGAGEMENT
Success Stories
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MONETIZATION
Success Stories
Velti delivered a first-of-its-kind ‘gamified’ large
scale campaign in the US exclusively for T-Mobile
customers It was a free, highly engaging, text-based mobile
game that tested users’ trivia knowledge
PARTICIPANTS 1.3M MESSAGES GENERATED 60M
Half Brick monetized Fruit Ninja’s in-app inventory via Mobclix and increasde their ad revenue, while filtering out spam ads and keeping gamers engaged
Mobclix SDK was integrated into Fruit Ninja’s Android and iOS applications to serve in-app ads and monetize app inventory
AVERAGE ECPM 160% v
2222
LOYALTY
Success Stories
Velti helped Vodafone UK launch a loyalty program called Freebee Rewardz
For every phone top up over £5 customers received a code to redeem for instant rewards. Prizes included Vodafone Network prizes, 3rd party prizes and discounts, and a mystery Star Reward.
PARTICIPATION RATE 35% REDUCED
CHURN 20% INCREASED CONSUMPTION*
Coca-Cola partnered with Velti to deliver a ‘gamified’
cross-channel campaign to increase sales of Nestea
Promoted via traditional, digital and social media
channels, Velti developed a gamified campaign that
encouraged consumers to participate in Nestle’s Virtual
Journey marketing program
433% CODES REDEEMED 6.26
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CURRENT STATETHE CHALLENGETHE APPROACHGUIDING PRINCIPLES
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ResultsRevenue & Loyalty
PURCHASE
IN-STORE TRAFFIC
LOYALTYMEMBER
REFERRAL
INCREASED USAGE
Acquire Right Customers
MOBILE DISPLAY
Banners & Rich Media
MOBILE SEARCH
OUTDOORInteractive Billboards
PRINTQR code
enabled Print Ad
TV Commercials
with Mobile Integration
EngageRight Channels
MOBILE VIDEO
MOBILE SITE
mGAMES
APP DOWNLOAD
mSOCIAL
HOLISTIC CUSTOMER APPROACH
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DATA IS STILL THE KING
Connecting to the right user, at the right time will become a critical competitive differentiator
Develop data profiles for segmentation and targeting
Conduct multivariate testing to identify effective recruitment and engagement mechanisms, prize structures, campaign duration and timing.
Use computer-based decision making and advanced analytics to optimize campaigns in real-time
Consider your audience profile when developing apps and more advanced campaigns
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MobileWebsite
Shortcode/Phone number
Website Sponsoredevents
Package
MobileWeb
Telephony/Messaging
MobileApplications Web TV/ Radio Store Print
MediaOutdoorMedia
Rich MediaAd Unit
TV Spot
Social Gamesproduct placement
QR code enabled Print Ad
In-Store Poster
InteractiveBillboard
8080080800
Something cnged today. SODA bottles are now coming with hidden codes under the cap. Redeem the codes to collect points and win cool prizes!
MULTI-CHANNEL APPROACH
Med
ia
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MobileWeb
Telephony/Messaging
MobileApplications Web TV/RadioStore/package Print
MediaOutdoor media/
Events
Registration+10 points
Profiling question+30 points
Trivia game+20 points
Social Media referral post+40 points
Event booth check-in+50 points
12
3
4
5
23 Personalized challenges +80 points
Exclusive Rewards+100 points
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8080080800
Thanks! You now have 50entries! Do you know which famous actress starring in our TV spot? Reply with A) M.Fox or B) C.Theron for 20 bonus entries
Congratulations! You now have 70entries
CXV5342445
A
Inte
ract
ion
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Resu
lts
Redemption Rate: 25%-35%
Participation: 50% -70%
Revenue /Customer: 10%-15%
Reduced Attrition: 15%-25%%
Consumer profileConsumer profile
Reduced ServiceCost
Increased Usage
2-4%
MobileWeb
Telephony/Messaging
MobileApplications Web TV/RadioStore/package Print
MediaOutdoor media/
Events
4-5%
%4.3 m2.1 m
0.7 m
1.4 m 0.9 mMobile Web
Messaging
Mobile App
Web
Sponsored Events
45 %Mobile Web
32 %Messaging
18 % Web
3.5 %Mobile App
1.5 %Sponsored Events
Cross / Up Sell
4-5%
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“The phone is a no longer the phone, it’s your alter ego. It’s the extension of everything we are”
Eric Schmidt Executive Chairman Google
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MARKETING SOLUTIONSACROSS THE MOBILE SPECTRUM
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IT’S BEENA PLEASURE
Be sure to visit www.velti.com for more information and to read our blog on mobile marketing insights
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A GLOBAL MARKETPL ACESERVING CUSTOMERS AROUND THE WORLD
South America
Brands
Operators
Africa
Operators
North America
Brands
Agencies
Europe
Brands
Agencies
Asia
Brands
China