©2013 Studio Peter Van Riet nv, all rights reserved.
Design is not an object, design is an action, a verb.
Creative Outlaw
©2013 Studio Peter Van Riet nv, all rights reserved.
Changing Changes
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Consumer©2013 Studio Peter Van Riet nv, all rights reserved.
©2013 Studio Peter Van Riet nv, all rights reserved.
Sustainability
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Digital
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Internet of Things
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Technology©2013 Studio Peter Van Riet nv, all rights reserved.
"Its is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin
©2013 Studio Peter Van Riet nv, all rights reserved.
Battlefields
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STATUS QUO IS NO LONGER AN OPTION
NEED FOR INNOVATION
©2013 Studio Peter Van Riet nv, all rights reserved.
Vision &Strategy
©2013 Studio Peter Van Riet nv, all rights reserved.
Brand
©2013 Studio Peter Van Riet nv, all rights reserved.
Product & Service
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Culture &Organisation
©2013 Studio Peter Van Riet nv, all rights reserved.
©2012 Studio Peter Van Riet nv, all rights reserved.©2013 Studio Peter Van Riet nv, all rights reserved.
Be Different!
Activate Creativity
©2013 Studio Peter Van Riet nv, all rights reserved.
©2012 Studio Peter Van Riet nv, all rights reserved.
Design is the process of discovering opportunities and turning them into usable solutions.
©2013 Studio Peter Van Riet nv, all rights reserved.
The ability to see order in chaos is called creativity
Design = The application of ideas
Innovation is the ability to convert ideas into invoices.
Innovation = The application of ideas to create business value
Creativity = Ideas
©2013 Studio Peter Van Riet nv, all rights reserved.
MANIFESTO
Creativity is the path to the future.Design should reflect company DNA.Without a story, there’s no movie. Unlearn what you know, learn from what you don’t.Failure leads to insight, success to stagnation.Ideas are bigger than budgets Collaboration drives creativitySomeone else is already moving.
©2013 Studio Peter Van Riet nv, all rights reserved.
Design
©2013 Studio Peter Van Riet nv, all rights reserved.
WhyWhyWhy
©2013 Studio Peter Van Riet nv, all rights reserved.
Thinking Doing
Do in order to knowKnow in order to do better
First ThinkThen Make
©2013 Studio Peter Van Riet nv, all rights reserved.
©2013 Studio Peter Van Riet nv, all rights reserved.
DESIRABILITYFEASABILITYVIABILITY
UNDERSTAND THEM !
1. USER
IDENTIFY Know who your users are LOOK Observe themINVOLVE Engage themTRY Be them
©2013 Studio Peter Van Riet nv, all rights reserved.
CONVERGEDIVERGECREATE CHOICES MAKE CHOICES
2. BRAINSTORM
Future SketchingIdea GenerationBlue OceanStrategiesFeasibilityBudget
©2013 Studio Peter Van Riet nv, all rights reserved.
3. PROTOTYPE
IMPROVE THROUGH ITERATION
©2013 Studio Peter Van Riet nv, all rights reserved.
External Analysis
Technology ScanBuying PatternsTrend AnalysisHabit & PerceptionsP.O.S Impact
Internal Analysis
Value Chain AnalysisStakeholder AnalysisCompetitor AnalysisEcological AnalysisBusiness Model Canvas
Tools
INVOLVING
A day in the life diariesDraw the experienceExtreme user InterviewsUnfocus groups
DESK BASED
StoryboardingPersonaCustomer journey mapping
FIELD RESEARCH
Fly on the wall researchGuided tours and shop along.Visual ethnography
PROTOTYPING
Story playground.Empathy tools.BodystormingPaper prototyping
©2013 Studio Peter Van Riet nv, all rights reserved.
Head
Gut
Heart
©2013 Studio Peter Van Riet nv, all rights reserved.
SEE NEW OPPORTUNITIES
CONNECT BETTER WITH THE PEOPLE YOU SERVE
TRANSFORM DATA IN ACTIONABLE IDEAS
INCREASE SPEED OF EFFECTIVNESS
CREATING NEW SOLUTIONS
©2013 Studio Peter Van Riet nv, all rights reserved.
Cultivate
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Design
x Business
©2013 Studio Peter Van Riet nv, all rights reserved.
Role of a Designer
No Design
Design as styling
Design as process
Design as strategy
©2013 Studio Peter Van Riet nv, all rights reserved.
4000
3500
3000
2500
2000
1500
1000
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
FTSE - ALL SHARE
DESIGN PORTFOLIO
EMERGING PORTFOLIO
FTSE 100
SHARE PRICES OF COMPANIES USING DESIGN EFFECTIVELY HAVE OUT-PREFORMED THE FTSE ALL
SHARE INDEX BY 200% IN OVER 10 YEAR PERIOD
THE DESIGN INDEX
DESIGN INVESTMENT
DESIGN RETURN
©2013 Studio Peter Van Riet nv, all rights reserved.
THINK BIGSPEND SMALL
©2013 Studio Peter Van Riet nv, all rights reserved.
DESIGN
VISION
BRAND HUMANFINANCIAL
EMPLOYEES PROCESS ENVIRONMENT USER VALUE I.P
©2013 Studio Peter Van Riet nv, all rights reserved.
©2013 Studio Peter Van Riet nv, all rights reserved.
DEFINITION CONFIRMATION
DESIRABILITY FESABILITY VIABILITY
BUSINESS PLAN FINANCIAL PLAN
START UP
PROJECT OWNER
GO /NO-GO
GO /NO-GO
GO /NO-GO
DESIGN THINKINGDESIGN MANAGEMENT
PRODUCT SERVICE BRAND DESIGNDESIGN LEADERSHIP
©2013 Studio Peter Van Riet nv, all rights reserved.
©2013 Studio Peter Van Riet nv, all rights reserved.
PACHINKO
©2013 Studio Peter Van Riet nv, all rights reserved.
Thanks @pvanriet
©2013 Studio Peter Van Riet nv, all rights reserved.