Download - Study on dabba wala
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Mumbai’s Dabbawala
Service
Mumbai’s Annadatas
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» President- Mr. Raghunath Dhondiba Medge» Secretary- Mr. Gangaram Laksman Talekar» Director(IT)- Mr. Manish Tripathi
Website: www.mydabbawala.comE- Mail : [email protected]
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WHAT IS NMTBSA????
N -NutanM -MumbaiT -TiffinB -BoxS -SuppliersA -Association
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HISTORY• Started in 1890• Mahadeo Havaji Bacche
(Mahadeo), a migrant from North Maharashtra, started the lunch delivery service.
• Mahadeo recruited youth from the villages neighboring Mumbai, who were involved in agricultural work
• Service started with about 100 Dabbawalas
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TREASURES
DIRECTORS(9)
MUKADAM
GENERAL SECRETARYGENERAL SECRETARY
PRESIDENT
VICE PRESIDENT
MEMBERS(5000)
13 Members
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PORTERS FIVE FORCE THEORY
• Competition: Its difficult to replicate their supply chain network
• New entrants: Fast food joints as well as office canteens. However, since neither of these serve home food, the dabbawallas' core offering remains unchallenged.
• Bargaining power of buyers: Delivery rates are so nominal (about Rs 300 per month) that one simply wouldn't bargain any further.
• Bargaining power of sellers: minimum infrastructure and practically no technology is used, hence they are not dependent on suppliers.
• Threat of a new substitute product or service: No substitutes to home cooked food in Indian scenario, hence threat to the dabbawalla service is not an issue at least in the foreseeable future.
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SWOT Analysis• Strengths:
• Simplicity in organization with Innovative service • Coordination, team spirit, & time management• Low operation cost• Customer satisfaction• Low Attrition Rate
• Weaknesses:
• High dependability onlocal trains
• Funds for the association• Limited Access to Education
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• Opportunities
• Wide range publicity • Operational cost is low • Catering
• Threats
• Indirect competition is being faced from caterers like maharaja community • Indirect threats from fast foods and hotels• Change in timings• Company transport• Ticket restaurant
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HOW THE DABBA IS DELIVERED
The entire system depends on TEAMWORK and meticulous timing. Tiffins are Collected from homes & taken to nearest Railway Station. Then they are sortedout for area-wise distributiuon, so that a single tiffin could change hands 3 to 4 Times in the course of its daily journey.
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The Color Coding of Dabbas
The color coded on Dabbas can be Read in following pattern:
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CODING OF DABBAS
1-11 CHURCHGATE12 MARINE LINES13 GRANT ROAD, BOMBAY CENTRAL15 LOWER PAREL16 DADAR (WEST)17 DADAR (EAST)18 ANDHERI (EAST, WEST)
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Royal wedding was heavenly, say dabbawalas
Invited for marriage of Hon. Prince Charles of England on 9th April, 2005
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Their AchievementsDocumentaries made by : • BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18,
CNN, SONY TV, TV TOKYO, NDTV.
CASE STUDY made by : • ICFAI Press Hyderabad & Bangalore• Richard Ivey School of Business – Canada• Also, Included in a subject in Graduate School of Journalism University of California, Berkeley
Invitations from : • CII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi, Dr. Reddy’s Lab
Foundation Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana – Pune, Rotary Club – Bangalore, NIQR at Chennai
Radio: • German Radio Network, Radio Mirchi, Radio Mid-day, FM – Gold, BBC Radio, Radio City
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Others:
World record in Best Time Management with Six Sigma rating.
Name in “GUINESS BOOK of World Records”.
Registered with Ripley's “ believe it or not”.
Participated in “Deal Ya No Deal Contest” by Sony Entertainment Television
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THANKS FOR ALL
CO-OPERATION