Study on Impact of Mobile Internet APP Interface Design to Brand Zhang Haiyan
(Lanzhou Jiaotong University Art and design institute, Lanzhou, Gansu province
730070)
KeyWords: APP interface, brand propagation, basic elements, optimization design
Abstract: After the creation of the mobile Internet, as a kind of mobile client terminal,
APP is growing rapidly, even it has the trend to make the mobile Internet become the form of
APP. In this era dominated by brand economy, as a kind of new propagation medium, APP
makes the brand propagation become more diversified. The mobile Internet era is a
We-media era, anytime and anywhere it all can create the propagation. However, it also puts
forward the higher requirements for the brand. At present the visual homogeneity and the
brand improper propagation of APP on the market emerge in endlessly. However, these are
not helpful to create the brand effective propagation. At the same time, facing the
increasingly fierce brand competition and the unceasing change of market requirement, APP
also needs to constantly update and optimize with it. How to better promote the APP
interface optimization design and realize the effective long-term development of brand
propagation is the emphasis of this paper.
1. Introduction
With the popularity and promotion of mobile Internet, the development of mobile
devices, such as mobile phone, computer, tablet computer and other hardware technologies,
the user group development of mobile terminal develops faster and faster. APP is the
function application on the mobile devices. Today the user group becomes more and more
huge, in the future the mobile Internet even has development trend of becoming the form of
APP. Brand reveals the image and the power of an enterprise, at the same time, the
enterprise also can improve its own superior power by increasing the brand value. Expand
the market, and grab market share. As far as APP is concerned, the APP interface design is
the most intuitive display of its brand image. If we want to make a successful APP, the
interface design is crucial.
2nd International Conference on Education, Social Science, Management and Sports (ICESSMS 2016)
Copyright © 2017, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Advances in Social Science, Education and Humanities Research, volume 92
433
2. APP
AP
present
thinkin
billion,
differen
person
Sp
decentr
the ov
differen
design
Finland
the natu
launche
a frenzy
epics a
activity
Finland
people
distinct
the Finn
and Ah
Th
lasting
takes p
develop
and lau
Figure
Throug
persons
are. Th
the peo
P Interfac
PP interfac
tation mode
ng mode an
people’s
nt. In additi
is at differe
peaking f
ralization, a
verall style
nt. As sho
embodies
d’s designer
ure. In 2014
ed the mobi
y. It is said
and other el
y has attrac
d’s names,
have the op
tive faraway
nish name “
htisaari mean
he design o
appeal, pa
people as
pers and n
unched “B
2, this kind
gh the simp
s to identify
he concept o
ople with th
ce Design
e design p
e, because
nd other fac
requiremen
ion, people’
ent times, th
from the
aiming at th
of APP i
wn in Fig
the natura
rs are good a
4 Finland N
ile terminal
that this A
lements to m
cted more t
and have th
pportunity t
y country. A
“Saan Ahtis
ns the island
of Denmark
ays attention
the orient
non-profit
Be My Eye
d of APP se
ple video ca
y what the
of this kind o
e visual imp
Style and
produces th
affected by
ctors. In the
nts of diffe
’s requireme
he requireme
large g
e target use
n the inter
ure 1, Fin
al style of
at finding th
National Tou
“Finngener
PP uses Fin
make their
than 1.7 m
he opportun
to explore t
Application
saari”. Saan
d of Ice God
k APP is s
n to user e
tation. In
organizatio
es” APP.
eks help fro
alls, it can
thing in fro
of APP is v
pairment be
d the Form
he very big
y regional
e globe wit
erent nation
ents hierarc
ents are also
group of
ers in differe
rface desig
nland’s APP
modern d
he inspiratio
urism Admin
rator” APP(
nland’s natu
own Finlan
million peop
nity to know
their own in
n method: I
n is Finland’
d.
imple and
experience
2015, Dan
ons coopera
As shown
om the mas
help the bl
ont of our e
very simple.
e paired wit
ming Rea
g difference
culture, ec
th the popu
nalities, cou
chies are dif
o different.
regional
ent regions
gn will be
P interface
design, and
on from
nistration
(Finland’s n
ural landsca
nd’s names
le to partic
w the mean
nner Finlan
If we input
’s most fam
has
and
nish
ated
n in
ses.
lind
eyes
It makes
th the peopl
asons
e on the de
conomic dev
ulation of n
untries and
fferent. Eve
names gener
pes, animal
be tailored
cipate in ex
ning behind
d elements
“Zhang Ziy
ous and ma
le with norm
Figure
Figure 2
esign conc
evelopment
nearly more
d regions a
en though th
rator), and i
ls, Finland n
d to the use
xploring the
d the Finnis
so as to kn
iyi”, we can
agnificent m
mal vision.
1 “Finngene
2 Be My Ey
ept and
degree,
e than 7
are also
he same
it set off
national
ers. This
eir own
sh to let
now this
n obtain
mountain,
As long
erator” APP
yes APP
Advances in Social Science, Education and Humanities Research, volume 92
434
as the v
need to
the thin
Ja
culture
aestheti
comple
express
Japanes
shown
Be
just a s
vision-impa
o identify or
ngs shown i
apanese desi
. With the c
ics, and at
eted by the
sion of natio
se APP also
in the follow
ecause the s
small portio
aired people
r read. The
n the lens.
ign has its
constant pra
the same ti
e Japanese
onal culture
o attaches m
wing Figure
style is a ve
on of APP d
e take out o
warm-heart
unique nat
actice for a l
me it also h
designer is
e. In additio
much import
e 4 PETATT
ery broad vi
design style
Figure 3
Figure
of the mob
ted people w
tional style,
long time it
has reached
s not only
on to paying
tance to the
TO CALEN
isual conce
differentiat
IKEA Now
e 4 Let’s G
ilephones t
with norma
, because it
t has formed
d the mature
the produc
g attention
e usages of
NDAR APP.
ept, the anal
tion. Becau
APP
Giggle APP
o record th
al vision can
ts design is
d its own st
e and refine
ct design b
to the tradit
color, graph
lysis mentio
use it is divi
he texts whi
n help them
based on n
tandard on n
ed level. Th
but also a
tional desig
hics and fon
oned above
ided from th
ich they
m to read
national
national
he thing
kind of
gn style,
nts. It is
may be
he large
Advances in Social Science, Education and Humanities Research, volume 92
435
group, the consumers will be affected by different regionalisms, different cultures, economic
development levels, living habits, thinking modes and other different factors. Because it is
divided from the small group, the consumers will be connected with age level, gender,
specific major and other factors. The formation of style can be have very complicated reason,
but we can start with the consumer requirement, and by classifying the consumers have
insight into the requirements of target consumers so as to have the style orientation.
3. Relationship between APP Interface Optimization Design and Brand
Propagation
Once a test showed that the first impression of human on the things would be completed
within 50 milliseconds. In this fairly short time, the conveyance of APP interface design to
brand image is crucial[18]. This is mainly affected by the primacy effect, and the influence of
the first impression obtained can even affect the overall impression more than the subsequent
impact. If the first impression is not good, it is difficult to obtain the user’s approval behind.
A beautiful design style and standardized element display is more beneficial to good
interaction between users and application programs so as to better set up the brand image
and obtain more effective brand propagation effect.
The significant economic benefits brought by brand economy urge the merchants to pay
more and more attention to the spread of brand. The requirement of brand propagation urges
the merchants to optimize the product design continuously. Even though we don’t exclude
some merchants’ propaganda with the bombing type and in a short time the propagation
range may become wide, it is difficult to obtain the consumer identity. In the long run, a
good brand image can promote the effective propagation of brand, and the brand image is
also a constant change and upgrading thing, then we need to continuously optimize and
design it.
APP interface design needs to adapt to very strong characteristics of the Internet era,
such as individual requirement, fragmented time, uninterrupted link, etc. About the
optimization design we need to start from the user requirement, and pay attention to the user
experience and usage scenario. While it is not just simple picture quality, sorting order and
other simple adjustment and change. The so-called interface design, refers to that we need to
conduct good human-computer interaction and visual induction.
4. Optimization Design Analysis of Interface Design Visual Basic Elements
4.1 Style
In the fierce era of brand competition, the style is even the important element of brand
Advances in Social Science, Education and Humanities Research, volume 92
436
identity
more a
brand c
naughty
atmosp
painting
more p
images
charact
charact
copywr
internat
users’ s
4.2 Lay
Th
effectiv
simplif
y. However
attention to
concept, w
y small fres
phere while
g style, and
practical. T
and picture
ter. As show
ter expressi
riting with
tional brand
subconsciou
yout
he limited sp
ve presentat
fied and co
r, at the sam
the unified
e position
sh as the pro
shopping.
d the copywr
The science
es can also
wn in Figure
ion. It has
incentive
d. These bra
usness throu
pace on mo
tion of cont
oncentrated.
me time, th
d expression
the produc
oduct chara
In interface
riting can al
and techn
rarely appe
e 5, NIKE i
the velocit
nature. Th
and concept
ugh some cl
Figur
obile screen
tent and int
Informatio
he style is a
n of produc
ct character.
acter of Tao
e design w
also very hum
nology feeli
ear, because
is a brand w
ty-sensing p
hese all ref
ts may not b
lever elemen
re 5 NIKE+
n has put for
teraction. S
on layout i
a rather bro
ct character.
. For exam
bao APP to
we can use i
morous. Ho
ing is relat
e these are a
which pays
pictures wi
flect that th
be written d
nts intention
+ APP
rward some
Specifically
is different
oad concept
First of al
mple, we tak
o let the use
interesting
owever, Am
tively suffic
all related to
much atten
ith stimulat
he product
directly, but
nally or uni
interesting
speaking, t
in the int
t, and it ev
ll, according
ke the cord
er enjoy the
cartoon an
mazon’s style
cient. The
o the produc
ntion to the
tion sense
t is a profe
they conve
intentionally
g restrictions
the layout m
terface, and
en pays
g to the
dial and
relaxed
d lively
e can be
cartoon
ct brand
product
and the
fessional
ey to the
y.
s for the
must be
d it can
Advances in Social Science, Education and Humanities Research, volume 92
437
affect t
a very
location
direct im
4.3 Col
Co
main m
produce
of bran
summa
the pro
shoppin
clearan
busines
repaym
selling
the bes
beauty
the efficienc
important e
n of visual
mpact on st
lor
olor can he
means used
e brand pro
nd we can p
arized in the
oduct sales.
ng. Red ha
nce sale. Bl
ss institutio
ment button.
and other a
t matching
and health
cy of user’s
element in t
elements c
tructural lay
lp the bran
d by each
opagation, a
purchase. In
e rich marke
As shown
as the stim
lue emphasi
ons. Green
. Orange ha
activities. Pi
of luxuries
products in
access to t
the interface
an influenc
yout.
d to build t
successful
nd consume
n the early
eting practic
in the follo
mulation an
izes calmne
lets peop
as strong ca
ink is suitab
. Purple has
dustry.
Figur
the informat
e design. Th
ce its impor
the users’ c
product. T
ers’ buying
1980s, CM
ce that we m
owing figur
nd the sens
ess and sec
ple relax a
all meaning
ble for wom
s quiet and
re 6 Path A
tion. We ca
he format la
rtant degree
cognition ve
The consum
decision ca
MB compan
make use of
re, yellow a
se of urgen
curity, and
and relieve
g, and it is o
men and it h
soothing m
APP
n say that th
ayout struct
in the inte
ery easily. C
mers’ purch
an have an e
nies in the U
f color comb
attracts atte
ncy, and it
it is often u
stress, suc
often used i
has the roma
meaning, and
the format l
tured by the
erface and h
Color is on
hasing proc
effect on wh
United Stat
bination to p
ention and w
t is often
used in ban
uch as cred
in creating,
antic tone. B
d it is often
ayout is
e placed
have the
e of the
ess can
hat kind
tes have
promote
window
used to
nks and
dit card
buying
Black is
used in
Advances in Social Science, Education and Humanities Research, volume 92
438
5. Dev
Propa
5.1 Per
Ba
consum
and the
the cen
executi
produce
A
interest
its nove
velopmen
agation
rsonalizatio
ased on th
mption in br
e brand also
nter is an im
ion, the des
e the “bad”
As shown in
ting things.
el form and
nt Trende
on
he interactiv
rand propag
o should pro
mportant des
signers can
user experi
n Figure 8,
Through it
d interesting
Figure 7
ency of A
ve mode o
gation, the u
opagate acc
sign requirem
n’t simply s
ience.
“Cute face
the users c
content, it
Figure
Colorful B
APP Inte
of consume
users even m
curately. In
ment. For b
start from t
e” is the AP
can customiz
is sought af
e 8 Cute F
Buy Buttons
erface De
er guide pr
more hope t
APP interfa
both the crea
their own a
PP based on
ze their own
fter by many
ace APP
esign und
rinciple an
o have a pe
ace design,
ative concep
angle, other
n content w
n personaliz
y people.
der the
nd mobile
ersonalized
taking the u
pt and the c
rwise it is
which is fill
zed images
Brand
Internet
service,
users as
concrete
easy to
led with
. Due to
Advances in Social Science, Education and Humanities Research, volume 92
439
6. Conclusion
In this mobile Internet era, APP acts as the expansion of mobile device functions and it starts to become an indispensable part in people’s lives. The Internet age is a We-media era, anytime and anywhere it all can create the propagation. However, it also puts forward the higher requirements for the brand. Under the era background of brand economy, brand propagation seems to be critical, however, brand propagation can not be separated from the molding of brand image. As a part of the brand design, APP interface design plays a very important role in effective propagation of brand. APP interface design mainly includes the three parts, namely user research, interaction design and visual design. We mainly aim at the visual design part to conduct the study and put forward how to optimize and design it in the paper. However, the analysis on user research and interaction design aspects is not very systematic and in place. But if we want to a good APP product, the relationship between the three should be interrelated and promoted mutually.
References
[1]Huang Xiao. Ebook App Interface Design Research based on Interactive Theory[D].
North China University of Technology, 2015.
[2]Li Ting. Smartphone App Interface Design Research based on User Experience[D].
Taiyuan University of Technology, 2015.
[3]Zhao Xin. GUI Warming Design Research[D]. Xi'an Academy of Fine Arts, 2015.
[4]Huang Guanglei. Interface Design of Elderly Health Care Products[D]. Zhejiang
Sci-Tech University , 2015.
Advances in Social Science, Education and Humanities Research, volume 92
440