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Successful Parent Programmes Presentat ion to IDPE June 2013
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Overview
• Should we be asking parents to give philanthropically to our institutions?
• If so…
– why?
– how?
– when?
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Should we be asking parents?
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Why?
• We have 3000 addressable alumni
• We have roughly 10%-15% that number of parents, but they change over 7-15 years
• Of our top 10 gifts in the past 5 years, 4 have come from parents (or now former parents)
• 1/3 of all our gifts have come from parents
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How
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When I want to speak to Parents
Who do I call?
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The power of cake
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Other low input ideas
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I hate events…
• Seriously, I hate them
• “A tedious way to spend what little family time you have at School”
• Most parents seem to love them though
• One or two big events can set you up for the year if you have the constituency to do it
• Twists on the old favourite the auction
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Well not all events
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How to ask parents?
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Other stuff other people do
• Ask for an “opt out” donation on the bill
• Loyalty Card
• Headmaster’s pledge
• Parents Handbook
• Involved in new parents welcome
• Prospectus
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Key Points
• Parents are great donors
– They have already bought in to your institution
– They want to see quick change
• They can be generous MGPs
• Some Schools only fundraise from parents
• Parents are part of the School Community
• “Community Fundraising” can be a great base
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