@sujamthe
GOOD COMMERCE EXPERIENCE
IN
INTERNET OF THINGS
Image Credit: http://www.businesscomputingworld.co.uk/apis-powering-the-internet-of-things/
Sudha Jamthe
Mobile Business Growth
& Product Optimizations
@eBay
•
@sujamthe
Explicit customer preference – choices, privacy, share settings
AND
Implicit customer preference – location, social, mobile data
A Good Commerce Experience balances
Good Customer Experience is one
where you customer comes back
IOT = EXPLOSION OF CUSTOMER CONNECTIVITY
Connected Customer = Engaged Customer
@sujamthe
• Pervasive Connectivity
• Contextual Connectivity
• Connected Self
1. PERVASIVE CONNECTIVITY
@sujamtheImage Credit: http://wearablelabs.com
Always On customer offers real time data
about their decision process in commerce
funnel
2. CONTEXTUAL CONNECTIVITY
@sujamthe
Context of information makes
personalization easy – healthy, happy,
hyper?
Image Credit: http://marketoonist.com
3. CONNECTED SELF
@sujamtheImage Credit: http://aruco.com
New information types offer new insights
into customer needs –> mood, life phases,
focus
7
ALWAYS ON = ENGAGEMENT
MULTISCREEN = MOVEMENT ALONG
COMMERCE FUNNEL
NEW DATA = INTIMATE
UNDERSTANDING OF
CUSTOMER
@SUJAMTHE
CONCLUSION – JOIN ME IN A NEW WAY OF THINKING ABOUT YOUR
CUSTOMER
Questions?
http://slideshare.com/sujamthe
@SUJAMTHE