Download - Sugarcane juice marketing plan new product
Product Profile
• Pure natural Sugarcane, mineral salts, vitamin C and limited edible preservative
Ingredients
• Stylish plastic bottlesContainer
• 120ml, 250 ml, 500ml, 1 Liter Container
Size
Product Profile
• 120 ml for 13tk, 250 ml for Tk.20, 500 ml for Tk.36, 1 liter for Tk.65
Product Price
• 3 MonthsEstimated Durability
• Advanced technology imported from
• USA and Germany Machinery
Place Strategies
Convenient locations
Easier to both collect the raw materials and transport the final goods
Distribution Channel
Advertising paper ads, TV commercials and Radio
advertisement, neon signs and bill boards
Direct Selling through trained sales person
Promotional Tools discount, gifts, lucky coupons, tour
tickets
Public Relations commit social development,
supporting social activities, to arrange cultural functions
and mobile game shows
Promotional
Strategies
Market Segmentation
Geographic Segmentation
“Dhaka, Chittagong, Sylhet, Rajshahi,
Khulna, Barisal and Rangpur”
Demographics Segmentation
“Individuals, Family, Sportsmen, and
Business buyers”
Psychographic Segmentation
“Higher class, middle class, lower class”
Behavioral Segmentation
“Sick, Health conscious, tourists and
sophisticated people”
Market positioning
Unique Product
Healthy raw
materials
Reasonable price
Nutritious to human body and
mind
Competitive Analysis/ SWOT
analysis (Strength)
Available input materials
Good distribution
channel
Easy manufacturing
process
Technological and marketing
knowledge
Low production
cost
Reasonable price
Competitive Analysis/ SWOT
analysis (Weaknesses)
taste differ
from the original
juice
cannot be preserved for longer period
easy to copy the
idea
Competitive Analysis/ SWOT
analysis (Opportunities)
Possibility to
create monopoly market
Large market
High demand
Chance to
export