CONFIDENTIAL
Summary Report
March 30, 2006 09:35:30 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 1
Film Tracking Study MexicoTracking Summary Field Dates: March 26 - March 28, 2006WEIGHTED Int'l Territory: Mexico
OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE
Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R
DOS POR EL DINERO (TWO FOR THE ... UIP 1% 23% 22% 48% 10% 12% 34% 18% 2% 7% 2%
ERA DE HIELO 2, LA (ICE AGE 2: THE... Fox 28% 96% 67% 81% 5% 65% 79% 5% 27% 56% 37%
RESCATE EN LA ANTÁRTICA (EIGHT B... BVI 2% 30% 28% 55% 10% 14% 36% 17% 2% 7% 3%
ROSARIO TIJERAS SPRI 2% 27% 13% 38% 24% 5% 18% 32% 1% 6% 2%
OPENING NEXT WEEK
ANNAPOLIS BVI 0% 6% 11% 29% 35% 4% 15% 24% 0% 1% -
EL GRAN RESCATE (THE GREAT RAID) BVI 0% 11% 3% 20% 4% 6% 25% 19% 1% 3% -
LOS TUYOS, LOS MÍOS Y LOS NUESTRO... SPRI 2% 39% 16% 30% 17% 10% 26% 19% 1% 3% -
MI NOVIA SECRETA (PRIME) GSISA 1% 12% 23% 39% 8% 7% 26% 20% 1% 6% -
NANNY MCPHEE: LA NANA MÁGICA (N... UIP 0% 29% 22% 35% 29% 10% 19% 33% 3% 9% -
SÓLO AMIGOS (JUST FRIENDS) Videocine 0% 15% 10% 33% 11% 6% 18% 22% 0% 6% -
OPENING IN TWO WEEKS
COLOR DEL CRIMEN, EL (FREEDOMLA... SPRI 0% 9% 40% 69% 8% 10% 34% 17% 1% 4% -
EL DESPERTAR DEL DIABLO (HILLS HA... Fox 3% 26% 29% 53% 16% 17% 37% 25% 3% 10% -
PELÍCULA DE HUEVOS, UNA Videocine 4% 52% 41% 62% 9% 29% 49% 17% 3% 17% -
ULTRAVIOLETA (ULTRAVIOLET) SPRI 1% 17% 36% 57% 11% 13% 32% 15% 1% 5% -
VIDA SALVAJE (WILD, THE) BVI 0% 11% 51% 61% 9% 15% 32% 16% 0% 3% -
OPENING IN THREE WEEKS
DESCUARTIZADOS DE MIEDO (SCARY M... BVI 0% 26% 45% 63% 8% 30% 43% 25% 3% 11% -
NUEVO MUNDO, EL (THE NEW WORLD) GUSSI 0% 18% 15% 42% 9% 8% 31% 14% 1% 4% -
OPENING IN FOUR OR MORE WEEKS
BAJOS INSTINTOS 2 (BASIC INSTINCT 2) BVI 1% 43% 26% 51% 14% 22% 45% 15% 2% 9% -
CUANDO UN EXTRAÑO LLAMA (WHEN ... SPRI 0% 10% 31% 55% 2% 9% 27% 16% 0% 3% -
MI AMIGA LA SIRENA (AQUAMARINE) Fox 0% 14% 9% 28% 23% 4% 18% 28% 0% 1% -
RENT VIDAS EXTREMAS (RENT) SPRI 0% 18% 23% 50% 15% 14% 31% 22% 1% 4% -
CONFIDENTIAL
Summary Report
March 30, 2006 09:35:30 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 2
PREVIOUSLY RELEASED STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE
Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R
DESTINO FINAL (FINAL DESTINATION 3) GSISA 14% 59% 31% 46% 16% 21% 35% 21% 5% 14% 4%
EL PLAN PERFECTO (INSIDE MAN) UIP 19% 54% 32% 53% 4% 24% 47% 9% 7% 18% 10%
HOSTAL (HOSTEL) SPRI 28% 70% 25% 43% 14% 19% 36% 17% 12% 24% 13%
NO ES OTRA PELÍCULA DE AMOR (DAT... Fox 15% 70% 23% 40% 14% 19% 35% 18% 3% 16% 3%
PAPA CON POCAS PULGAS, UN (SHAG... BVI 24% 82% 11% 28% 24% 10% 26% 25% 1% 7% 3%
SOLTERO EN CASA (FAILURE TO LAUN... UIP 17% 57% 17% 43% 9% 12% 33% 15% 3% 7% 4%
UN HOMBRE EJEMPLAR (UN MUNDO M... Fox 21% 46% 29% 45% 6% 19% 33% 18% 4% 11% 4%
V DE VENGANZA (V FOR VENDETTA) WB 35% 78% 30% 46% 7% 26% 41% 9% 12% 28% 15%
CONFIDENTIAL
Summary Chart
March 30, 2006 09:35:38 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 3
Film Tracking Study MexicoKey Tracking Measures Chart Field Dates: March 26 - March 28, 2006Among Opening Films Int'l Territory: Mexico
FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice
OPENING WEEK
DOS POR EL DINERO (TW... UIP
1%23%
22%2%
ERA DE HIELO 2, LA (ICE... Fox
28%96%
67%27%
RESCATE EN LA ANTÁRTIC... BVI
2%30%
28%2%
ROSARIO TIJERAS SPRI
2%27%
13%1%
CONFIDENTIAL
Summary Chart
March 30, 2006 09:35:38 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 4
FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice
ONE WEEK OUT
ANNAPOLIS BVI
0%6%
11%0%
EL GRAN RESCATE (THE G... BVI
0%11%
3%1%
LOS TUYOS, LOS MÍOS Y ... SPRI
2%39%
16%1%
MI NOVIA SECRETA (PRIME) GSISA
1%12%
23%1%
NANNY MCPHEE: LA NANA... UIP
0%29%
22%3%
SÓLO AMIGOS (JUST FRIE... Videocine
0%15%
10%0%
CONFIDENTIAL
Summary Chart
March 30, 2006 09:35:38 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 5
FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice
TWO WEEKS OUT
COLOR DEL CRIMEN, EL ... SPRI
0%9%
40%1%
EL DESPERTAR DEL DIABLO... Fox
3%26%
29%3%
PELÍCULA DE HUEVOS, UNA Videocine
4%52%
41%3%
ULTRAVIOLETA (ULTRAVIO... SPRI
1%17%
36%1%
VIDA SALVAJE (WILD, THE) BVI
0%11%
51%0%
THREE WEEKS OUT
DESCUARTIZADOS DE MIE... BVI
0%26%
45%3%
NUEVO MUNDO, EL (THE ... GUSSI
0%18%
15%1%
CONFIDENTIAL
Summary Chart
March 30, 2006 09:35:38 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 6
FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice
FOUR OR MORE WEEKS OUT
BAJOS INSTINTOS 2 (BASIC... BVI
1%43%
26%2%
CUANDO UN EXTRAÑO LLA... SPRI
0%10%
31%0%
MI AMIGA LA SIRENA (AQ... Fox
0%14%
9%0%
RENT VIDAS EXTREMAS (... SPRI
0%18%
23%1%
CONFIDENTIAL
First Choice Report
March 30, 2006 09:35:42 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 7
Film Tracking Study MexicoFirst Choice Summary Field Dates: March 26 - March 28, 2006Among All Int'l Territory: Mexico
FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY
Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities
BASE:TOTAL 316 170 146 131 185 31* 100 100 85 70 100 61 85 316 0*
ERA DE HIELO 2, LA (ICE AGE 2: THE M... Fox 27% 29% 26% 23% 31% 16% 25% 34% 27% 19% 36% 28% 25% 28% N/A
HOSTAL (HOSTEL) SPRI 12% 13% 9% 15% 8% 23% 13% 14% 1% 19% 9% 11% 7% 11% N/A
V DE VENGANZA (V FOR VENDETTA) WB 12% 12% 12% 15% 10% 16% 14% 11% 9% 14% 11% 15% 9% 12% N/A
EL PLAN PERFECTO (INSIDE MAN) UIP 7% 6% 8% 5% 9% 0% 6% 8% 9% 6% 6% 3% 12% 7% N/A
DESTINO FINAL (FINAL DESTINATION 3) GSISA 5% 6% 4% 7% 4% 10% 6% 4% 4% 9% 4% 5% 4% 5% N/A
UN HOMBRE EJEMPLAR (UN MUNDO MAR... Fox 4% 4% 5% 2% 6% 3% 2% 4% 8% 1% 6% 3% 6% 4% N/A
NANNY MCPHEE: LA NANA MÁGICA (NA... UIP 3% 1% 5% 2% 4% 3% 1% 4% 5% 3% 0% 0% 9% 3% N/A
NO ES OTRA PELÍCULA DE AMOR (DATE ... Fox 3% 1% 3% 5% 1% 3% 5% 0% 1% 3% 0% 7% 1% 2% N/A
EL DESPERTAR DEL DIABLO (HILLS HAVE... Fox 3% 3% 3% 2% 4% 0% 2% 3% 5% 0% 5% 3% 2% 3% N/A
SOLTERO EN CASA (FAILURE TO LAUNCH) UIP 3% 1% 4% 3% 2% 0% 4% 3% 1% 3% 0% 3% 5% 3% N/A
DESCUARTIZADOS DE MIEDO (SCARY MO... BVI 3% 4% 2% 5% 2% 13% 2% 2% 1% 6% 2% 3% 1% 3% N/A
PELÍCULA DE HUEVOS, UNA Videocine 3% 3% 3% 4% 2% 6% 3% 1% 4% 1% 4% 7% 0% 3% N/A
DOS POR EL DINERO (TWO FOR THE MO... UIP 2% 2% 2% 2% 2% 0% 3% 0% 4% 3% 1% 2% 2% 2% N/A
RESCATE EN LA ANTÁRTICA (EIGHT BEL... BVI 2% 2% 3% 2% 3% 3% 1% 1% 6% 1% 3% 2% 4% 3% N/A
BAJOS INSTINTOS 2 (BASIC INSTINCT 2) BVI 2% 4% 1% 1% 3% 0% 1% 3% 4% 1% 5% 0% 1% 2% N/A
MI NOVIA SECRETA (PRIME) GSISA 1% 1% 1% 2% 1% 3% 1% 1% 0% 1% 0% 2% 1% 1% N/A
ROSARIO TIJERAS SPRI 1% 1% 1% 1% 1% 0% 1% 0% 1% 0% 1% 2% 0% 1% N/A
EL GRAN RESCATE (THE GREAT RAID) BVI 1% 1% 1% 0% 1% 0% 0% 0% 2% 0% 1% 0% 1% 1% N/A
PAPA CON POCAS PULGAS, UN (SHAGGY... BVI 1% 1% 1% 0% 2% 0% 0% 2% 2% 0% 2% 0% 2% 1% N/A
LOS TUYOS, LOS MÍOS Y LOS NUESTROS... SPRI 1% 1% 1% 1% 2% 0% 1% 0% 4% 1% 1% 0% 2% 1% N/A
NUEVO MUNDO, EL (THE NEW WORLD) GUSSI 1% 1% 0% 2% 0% 0% 2% 0% 0% 3% 0% 0% 0% 1% N/A
COLOR DEL CRIMEN, EL (FREEDOMLAND) SPRI 1% 1% 1% 2% 0% 0% 3% 0% 0% 1% 0% 3% 0% 1% N/A
ULTRAVIOLETA (ULTRAVIOLET) SPRI 1% 2% 1% 1% 2% 0% 1% 3% 0% 1% 2% 0% 1% 1% N/A
RENT VIDAS EXTREMAS (RENT) SPRI 1% 1% 1% 2% 1% 0% 2% 1% 1% 3% 0% 0% 2% 1% N/A
SÓLO AMIGOS (JUST FRIENDS) Videocine 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% N/A
VIDA SALVAJE (WILD, THE) BVI 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 1% 0% N/A
CONFIDENTIAL
First Choice Report
March 30, 2006 09:35:43 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 8
First Choice Summary Field Dates: March 26 - March 28, 2006Among All (cont) Int'l Territory: Mexico
FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY
Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities
BASE:TOTAL 316 170 146 131 185 31* 100 100 85 70 100 61 85 316 0*
ANNAPOLIS BVI 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% N/A
MI AMIGA LA SIRENA (AQUAMARINE) Fox 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% N/A
CUANDO UN EXTRAÑO LLAMA (WHEN A ... SPRI 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% N/A
* DENOTES SMALL SAMPLE SIZE
First Choice Summary Field Dates: March 26 - March 28, 2006Open/Released Int'l Territory: Mexico
FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY
Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities
BASE:TOTAL 316 170 146 131 185 31* 100 100 85 70 100 61 85 316 0*
ERA DE HIELO 2, LA (ICE AGE 2: THE M... Fox 37% 39% 36% 31% 43% 29% 31% 44% 41% 27% 48% 34% 36% 38% N/A
V DE VENGANZA (V FOR VENDETTA) WB 15% 17% 13% 17% 14% 16% 17% 14% 14% 17% 17% 16% 11% 15% N/A
HOSTAL (HOSTEL) SPRI 13% 12% 13% 18% 9% 23% 16% 14% 4% 19% 8% 16% 11% 13% N/A
EL PLAN PERFECTO (INSIDE MAN) UIP 10% 9% 10% 11% 9% 3% 13% 8% 11% 14% 6% 7% 13% 10% N/A
DESTINO FINAL (FINAL DESTINATION 3) GSISA 4% 5% 2% 5% 2% 10% 4% 3% 1% 7% 3% 3% 1% 3% N/A
SOLTERO EN CASA (FAILURE TO LAUNCH) UIP 4% 1% 7% 3% 4% 3% 3% 6% 1% 1% 0% 5% 8% 3% N/A
UN HOMBRE EJEMPLAR (UN MUNDO MAR... Fox 4% 4% 5% 3% 5% 0% 4% 3% 8% 1% 6% 5% 5% 4% N/A
NO ES OTRA PELÍCULA DE AMOR (DATE ... Fox 3% 2% 3% 5% 1% 6% 5% 2% 0% 4% 1% 7% 1% 3% N/A
RESCATE EN LA ANTÁRTICA (EIGHT BEL... BVI 3% 2% 3% 2% 3% 6% 1% 1% 5% 3% 2% 2% 4% 3% N/A
PAPA CON POCAS PULGAS, UN (SHAGGY... BVI 3% 4% 3% 2% 5% 3% 1% 2% 8% 3% 4% 0% 6% 3% N/A
ROSARIO TIJERAS SPRI 2% 2% 2% 2% 3% 0% 2% 3% 2% 0% 4% 3% 1% 2% N/A
DOS POR EL DINERO (TWO FOR THE MO... UIP 2% 2% 3% 2% 2% 0% 3% 0% 5% 3% 1% 2% 4% 2% N/A
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
First Choice Report
March 30, 2006 09:35:44 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 9
First Choice Summary Field Dates: March 26 - March 28, 2006Among O/R Definitely Int'l Territory: MexicoAmong those going to the movies this weekend
FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY
Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities
BASE:TOTAL 126 70 56 41* 85 7* 34* 43* 42* 23* 47* 18* 38* 126 0*
ERA DE HIELO 2, LA (ICE AGE 2: THE M... Fox 39% 44% 39% 32% 47% 57% 26% 51% 43% 35% 49% 28% 45% 42% N/A
V DE VENGANZA (V FOR VENDETTA) WB 15% 17% 11% 20% 12% 14% 21% 12% 12% 22% 15% 17% 8% 14% N/A
HOSTAL (HOSTEL) SPRI 13% 11% 13% 17% 9% 14% 18% 12% 7% 17% 9% 17% 11% 12% N/A
EL PLAN PERFECTO (INSIDE MAN) UIP 12% 11% 11% 15% 9% 0% 18% 9% 10% 17% 9% 11% 11% 11% N/A
PAPA CON POCAS PULGAS, UN (SHAGGY... BVI 5% 4% 7% 2% 7% 0% 3% 2% 12% 4% 4% 0% 11% 6% N/A
DESTINO FINAL (FINAL DESTINATION 3) GSISA 4% 4% 4% 5% 4% 14% 3% 5% 2% 4% 4% 6% 3% 4% N/A
ROSARIO TIJERAS SPRI 3% 1% 4% 2% 2% 0% 3% 2% 2% 0% 2% 6% 3% 2% N/A
RESCATE EN LA ANTÁRTICA (EIGHT BEL... BVI 3% 3% 4% 2% 4% 0% 3% 0% 7% 0% 4% 6% 3% 3% N/A
UN HOMBRE EJEMPLAR (UN MUNDO MAR... Fox 3% 3% 4% 2% 4% 0% 3% 2% 5% 0% 4% 6% 3% 3% N/A
NO ES OTRA PELÍCULA DE AMOR (DATE ... Fox 2% 0% 4% 2% 1% 0% 3% 2% 0% 0% 0% 6% 3% 2% N/A
SOLTERO EN CASA (FAILURE TO LAUNCH) UIP 1% 0% 2% 0% 1% 0% 0% 2% 0% 0% 0% 0% 3% 1% N/A
DOS POR EL DINERO (TWO FOR THE MO... UIP 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% N/A
* DENOTES SMALL SAMPLE SIZE
First Choice Summary Field Dates: March 26 - March 28, 2006Among O/R Def/Prob Int'l Territory: MexicoAmong those going to the movies this weekend
FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY
Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities
BASE:TOTAL 241 135 106 97 144 22* 75 74 70 54 81 43* 63 241 0*
ERA DE HIELO 2, LA (ICE AGE 2: THE M... Fox 38% 41% 38% 30% 46% 36% 28% 47% 44% 30% 48% 30% 43% 42% N/A
V DE VENGANZA (V FOR VENDETTA) WB 15% 15% 14% 16% 13% 14% 17% 14% 13% 13% 16% 21% 10% 14% N/A
HOSTAL (HOSTEL) SPRI 14% 13% 13% 21% 8% 23% 20% 11% 4% 20% 7% 21% 8% 12% N/A
EL PLAN PERFECTO (INSIDE MAN) UIP 11% 10% 11% 14% 8% 5% 17% 8% 9% 19% 5% 9% 13% 11% N/A
CONFIDENTIAL
First Choice Report
March 30, 2006 09:35:44 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 10
First Choice Summary Field Dates: March 26 - March 28, 2006O/R Def/Prob (cont) Int'l Territory: Mexico
FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY
Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities
BASE:TOTAL 241 135 106 97 144 22* 75 74 70 54 81 43* 63 241 0*
UN HOMBRE EJEMPLAR (UN MUNDO MAR... Fox 4% 5% 4% 2% 6% 0% 3% 4% 9% 2% 7% 2% 5% 3% N/A
DESTINO FINAL (FINAL DESTINATION 3) GSISA 3% 4% 2% 4% 3% 5% 4% 4% 1% 6% 4% 2% 2% 4% N/A
RESCATE EN LA ANTÁRTICA (EIGHT BEL... BVI 3% 3% 3% 3% 3% 9% 1% 1% 4% 4% 2% 2% 3% 3% N/A
PAPA CON POCAS PULGAS, UN (SHAGGY... BVI 3% 4% 4% 2% 5% 5% 1% 1% 9% 4% 4% 0% 6% 6% N/A
ROSARIO TIJERAS SPRI 2% 2% 2% 1% 3% 0% 1% 4% 1% 0% 4% 2% 2% 2% N/A
DOS POR EL DINERO (TWO FOR THE MO... UIP 2% 1% 3% 2% 2% 0% 3% 0% 4% 2% 1% 2% 3% 0% N/A
NO ES OTRA PELÍCULA DE AMOR (DATE ... Fox 2% 1% 2% 2% 1% 5% 1% 3% 0% 2% 1% 2% 2% 2% N/A
SOLTERO EN CASA (FAILURE TO LAUNCH) UIP 2% 0% 5% 2% 2% 0% 3% 3% 1% 0% 0% 5% 5% 1% N/A
* DENOTES SMALL SAMPLE SIZE
How likely are you to go to the movies this coming weekend, that is between Thursday night and Sunday Night?
RESPONSE TOTAL GENDER AGE GENDER / AGE GEOGRAPHY
Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities
316 170 146 131 185 31* 100 100 85 70 100 61 85 316 0*
Definitely 40% 41% 38% 31% 46% 23% 34% 43% 49% 33% 47% 30% 45% 40% N/A
Probably 36% 38% 34% 43% 32% 48% 41% 31% 33% 44% 34% 41% 29% 36% N/A
Not Sure 14% 14% 14% 15% 13% 13% 16% 15% 11% 16% 12% 15% 14% 14% N/A
Probably not 6% 6% 6% 5% 7% 10% 4% 8% 6% 6% 7% 5% 7% 6% N/A
Defintiely not 3% 1% 7% 5% 2% 6% 5% 3% 1% 1% 0% 10% 5% 3% N/A
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:03 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 11
Film Tracking Study MexicoAudience Segment Field Dates: March 26 - March 28, 2006w/Overall Weighted Int'l Territory: Mexico
Film:
Release Date:
Field Dates:
ANNAPOLIS / BVI
April 7, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 0% 6% 11% 29% 35% 4% 15% 24% 0% 1% - 2% 30% 21% 38% 41% 8%
PERSONS
13-17 31* 0% 3% 0% 100% 0% 6% 19% 10% 0% 0% - 0% 0% 0% 100% 0% 0%
18-24 100 0% 10% 20% 50% 30% 4% 17% 25% 0% 2% - 3% 40% 0% 40% 20% 0%
25-34 100 0% 6% 0% 0% 33% 3% 11% 32% 0% 1% - 1% 50% 33% 50% 50% 17%
35-49 85 0% 2% 0% 0% 50% 5% 14% 20% 0% 0% - 1% 0% 50% 50% 100% 50%
Under 25 131 0% 8% 18% 55% 27% 5% 18% 21% 0% 2% - 2% 36% 0% 45% 18% 0%
25 Plus 185 0% 4% 0% 0% 38% 4% 12% 26% 0% 1% - 1% 38% 38% 50% 63% 25%
MALES
Males 170 0% 8% 7% 29% 29% 4% 17% 20% 0% 1% - 2% 43% 14% 57% 36% 14%
13-17 20* 0% 5% 0% 100% 0% 5% 20% 5% 0% 0% - 0% 0% 0% 100% 0% 0%
18-24 50 0% 14% 14% 43% 29% 2% 14% 28% 0% 2% - 4% 43% 0% 43% 14% 0%
Under 25 70 0% 11% 13% 50% 25% 3% 16% 21% 0% 1% - 3% 38% 0% 50% 13% 0%
25 Plus 100 0% 6% 0% 0% 33% 5% 18% 19% 0% 1% - 2% 50% 33% 67% 67% 33%
FEMALES
Females 146 0% 3% 20% 40% 40% 4% 12% 29% 0% 1% - 1% 20% 20% 20% 40% 0%
13-17 11* 0% 0% N/A N/A N/A 9% 18% 18% 0% 0% - 0% N/A N/A N/A N/A N/A
18-24 50 0% 6% 33% 67% 33% 6% 20% 22% 0% 2% - 2% 33% 0% 33% 33% 0%
Under 25 61 0% 5% 33% 67% 33% 7% 20% 21% 0% 2% - 2% 33% 0% 33% 33% 0%
25 Plus 85 0% 2% 0% 0% 50% 2% 6% 35% 0% 0% - 0% 0% 50% 0% 50% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:03 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 12
Film:
Release Date:
Field Dates:
BAJOS INSTINTOS 2 (BASIC INSTINCT 2) / BVI
April 28, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 1% 43% 26% 51% 14% 22% 45% 15% 2% 9% - 2% 28% 48% 31% 15% 8%
PERSONS
13-17 31* 0% 19% 17% 33% 0% 19% 45% 0% 0% 0% - 0% 17% 50% 17% 0% 0%
18-24 100 1% 37% 16% 43% 14% 14% 37% 18% 1% 4% - 3% 38% 43% 24% 14% 11%
25-34 100 1% 48% 25% 50% 25% 24% 43% 21% 3% 16% - 1% 25% 44% 35% 25% 4%
35-49 85 0% 59% 46% 72% 4% 36% 61% 11% 4% 15% - 4% 18% 58% 42% 16% 12%
Under 25 131 1% 33% 16% 42% 12% 15% 39% 14% 1% 3% - 2% 35% 44% 23% 12% 9%
25 Plus 185 1% 53% 36% 61% 14% 30% 51% 16% 3% 16% - 2% 21% 51% 39% 20% 8%
MALES
Males 170 1% 45% 34% 60% 6% 28% 49% 10% 4% 13% - 4% 27% 48% 34% 23% 12%
13-17 20* 0% 15% 0% 0% 0% 15% 40% 0% 0% 0% - 0% 0% 33% 0% 0% 0%
18-24 50 0% 38% 21% 47% 5% 20% 40% 14% 2% 6% - 4% 37% 37% 16% 5% 16%
Under 25 70 0% 31% 18% 41% 5% 19% 40% 10% 1% 4% - 3% 32% 36% 14% 5% 14%
25 Plus 100 1% 55% 40% 67% 7% 34% 56% 10% 5% 19% - 4% 25% 53% 42% 31% 11%
FEMALES
Females 146 1% 44% 25% 50% 22% 19% 42% 21% 1% 8% - 1% 23% 50% 34% 11% 5%
13-17 11* 0% 27% 33% 67% 0% 27% 55% 0% 0% 0% - 0% 33% 67% 33% 0% 0%
18-24 50 2% 36% 11% 39% 22% 8% 34% 22% 0% 2% - 2% 39% 50% 33% 22% 6%
Under 25 61 2% 34% 14% 43% 19% 11% 38% 18% 0% 2% - 2% 38% 52% 33% 19% 5%
25 Plus 85 0% 51% 30% 53% 23% 25% 46% 24% 1% 12% - 0% 16% 49% 35% 7% 5%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:04 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 13
Film:
Release Date:
Field Dates:
COLOR DEL CRIMEN, EL (FREEDOMLA... / SPRI
April 14, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 0% 9% 40% 69% 8% 10% 34% 17% 1% 4% - 2% 28% 38% 11% 25% 11%
PERSONS
13-17 31* 0% 10% 67% 67% 0% 16% 42% 13% 0% 3% - 0% 33% 67% 0% 0% 0%
18-24 100 0% 9% 33% 44% 22% 9% 30% 23% 3% 6% - 4% 11% 33% 11% 22% 11%
25-34 100 0% 10% 20% 80% 10% 8% 30% 17% 0% 1% - 2% 40% 30% 10% 40% 10%
35-49 85 0% 8% 43% 86% 0% 11% 41% 9% 0% 2% - 0% 29% 43% 29% 14% 0%
Under 25 131 0% 9% 42% 50% 17% 11% 33% 21% 2% 5% - 3% 17% 42% 8% 17% 8%
25 Plus 185 0% 9% 29% 82% 6% 9% 35% 14% 0% 2% - 1% 35% 35% 18% 29% 6%
MALES
Males 170 0% 11% 33% 61% 17% 10% 34% 15% 1% 2% - 3% 28% 28% 17% 28% 6%
13-17 20* 0% 5% 0% 0% 0% 10% 40% 10% 0% 0% - 0% 0% 100% 0% 0% 0%
18-24 50 0% 16% 38% 50% 25% 12% 26% 20% 2% 6% - 6% 13% 38% 13% 13% 0%
Under 25 70 0% 13% 33% 44% 22% 11% 30% 17% 1% 4% - 4% 11% 44% 11% 11% 0%
25 Plus 100 0% 9% 33% 78% 11% 9% 36% 13% 0% 0% - 2% 44% 11% 22% 44% 11%
FEMALES
Females 146 0% 8% 36% 82% 0% 10% 35% 18% 1% 5% - 1% 27% 55% 9% 18% 9%
13-17 11* 0% 18% 100% 100% 0% 27% 45% 18% 0% 9% - 0% 50% 50% 0% 0% 0%
18-24 50 0% 2% 0% 0% 0% 6% 34% 26% 4% 6% - 2% 0% 0% 0% 100% 100%
Under 25 61 0% 5% 67% 67% 0% 10% 36% 25% 3% 7% - 2% 33% 33% 0% 33% 33%
25 Plus 85 0% 9% 25% 88% 0% 9% 34% 14% 0% 4% - 0% 25% 63% 13% 13% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:04 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 14
Film:
Release Date:
Field Dates:
CUANDO UN EXTRAÑO LLAMA (WHEN ... / SPRI
April 28, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 0% 10% 31% 55% 2% 9% 27% 16% 0% 3% - 2% 31% 31% 18% 16% 6%
PERSONS
13-17 31* 0% 10% 0% 33% 0% 13% 35% 3% 0% 0% - 3% 33% 0% 0% 0% 0%
18-24 100 0% 8% 38% 75% 0% 6% 18% 19% 0% 4% - 2% 38% 38% 13% 25% 0%
25-34 100 0% 15% 27% 40% 7% 8% 24% 18% 1% 3% - 2% 20% 33% 20% 13% 13%
35-49 85 0% 9% 63% 75% 0% 14% 44% 14% 0% 4% - 1% 38% 50% 50% 38% 13%
Under 25 131 0% 8% 27% 64% 0% 8% 22% 15% 0% 3% - 2% 36% 27% 9% 18% 0%
25 Plus 185 0% 12% 39% 52% 4% 11% 33% 16% 1% 3% - 2% 26% 39% 30% 22% 13%
MALES
Males 170 0% 11% 44% 61% 6% 11% 31% 14% 1% 3% - 3% 22% 28% 28% 28% 11%
13-17 20* 0% 10% 0% 50% 0% 10% 35% 5% 0% 0% - 5% 0% 0% 0% 0% 0%
18-24 50 0% 4% 50% 50% 0% 4% 16% 20% 0% 2% - 4% 50% 0% 0% 0% 0%
Under 25 70 0% 6% 25% 50% 0% 6% 21% 16% 0% 1% - 4% 25% 0% 0% 0% 0%
25 Plus 100 0% 14% 50% 64% 7% 14% 37% 12% 1% 4% - 2% 21% 36% 36% 36% 14%
FEMALES
Females 146 0% 11% 25% 50% 0% 8% 26% 18% 0% 3% - 1% 38% 44% 19% 13% 6%
13-17 11* 0% 9% 0% 0% 0% 18% 36% 0% 0% 0% - 0% 100% 0% 0% 0% 0%
18-24 50 0% 12% 33% 83% 0% 8% 20% 18% 0% 6% - 0% 33% 50% 17% 33% 0%
Under 25 61 0% 11% 29% 71% 0% 10% 23% 15% 0% 5% - 0% 43% 43% 14% 29% 0%
25 Plus 85 0% 11% 22% 33% 0% 7% 28% 21% 0% 2% - 1% 33% 44% 22% 0% 11%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:04 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 15
Film:
Release Date:
Field Dates:
DESCUARTIZADOS DE MIEDO (SCARY ... / BVI
April 21, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 0% 26% 45% 63% 8% 30% 43% 25% 3% 11% - 3% 28% 32% 40% 20% 7%
PERSONS
13-17 31* 0% 35% 91% 91% 0% 61% 71% 3% 13% 29% - 3% 27% 45% 27% 9% 9%
18-24 100 0% 30% 40% 60% 3% 37% 54% 19% 2% 14% - 3% 30% 30% 40% 13% 3%
25-34 100 1% 20% 30% 55% 10% 20% 34% 27% 2% 5% - 3% 20% 30% 35% 45% 10%
35-49 85 0% 21% 39% 61% 11% 14% 25% 39% 1% 5% - 4% 39% 33% 56% 11% 6%
Under 25 131 0% 31% 54% 68% 2% 43% 58% 15% 5% 18% - 3% 29% 34% 37% 12% 5%
25 Plus 185 1% 21% 34% 58% 11% 17% 30% 32% 2% 5% - 3% 29% 32% 45% 29% 8%
MALES
Males 170 1% 26% 45% 66% 5% 32% 51% 15% 4% 13% - 5% 36% 30% 39% 23% 9%
13-17 20* 0% 25% 100% 100% 0% 65% 80% 0% 15% 35% - 5% 20% 40% 20% 0% 20%
18-24 50 0% 28% 50% 64% 7% 42% 62% 12% 2% 18% - 6% 43% 21% 29% 14% 7%
Under 25 70 0% 27% 63% 74% 5% 49% 67% 9% 6% 23% - 6% 37% 26% 26% 11% 11%
25 Plus 100 1% 25% 32% 60% 4% 21% 39% 19% 2% 6% - 5% 36% 32% 48% 32% 8%
FEMALES
Females 146 0% 24% 43% 60% 9% 23% 31% 38% 2% 7% - 1% 20% 37% 43% 17% 3%
13-17 11* 0% 55% 83% 83% 0% 55% 55% 9% 9% 18% - 0% 33% 50% 33% 17% 0%
18-24 50 0% 32% 31% 56% 0% 32% 46% 26% 2% 10% - 0% 19% 38% 50% 13% 0%
Under 25 61 0% 36% 45% 64% 0% 36% 48% 23% 3% 11% - 0% 23% 41% 45% 14% 0%
25 Plus 85 0% 15% 38% 54% 23% 13% 19% 48% 1% 4% - 1% 15% 31% 38% 23% 8%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:05 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 16
Film:
Release Date:
Field Dates:
DESTINO FINAL (FINAL DESTINATION 3) / GSISA
March 24, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 14% 59% 31% 46% 16% 21% 35% 21% 5% 14% 4% 5% 31% 39% 39% 14% 6%
PERSONS
13-17 31* 13% 48% 33% 47% 13% 23% 42% 13% 10% 13% 10% 3% 33% 47% 53% 7% 7%
18-24 100 11% 65% 35% 46% 20% 26% 34% 26% 6% 14% 4% 6% 25% 43% 37% 12% 5%
25-34 100 7% 60% 32% 47% 15% 20% 32% 22% 4% 16% 3% 5% 35% 32% 30% 15% 2%
35-49 85 28% 55% 19% 47% 4% 13% 40% 13% 4% 14% 1% 7% 40% 38% 47% 21% 15%
Under 25 131 11% 61% 35% 46% 19% 25% 36% 23% 7% 14% 5% 5% 26% 44% 40% 11% 5%
25 Plus 185 17% 58% 26% 47% 10% 17% 36% 18% 4% 15% 2% 6% 37% 35% 37% 18% 7%
MALES
Males 170 18% 64% 28% 47% 6% 20% 39% 15% 6% 18% 5% 9% 38% 38% 37% 18% 6%
13-17 20* 15% 50% 30% 50% 0% 20% 45% 10% 5% 10% 5% 5% 40% 30% 60% 0% 10%
18-24 50 16% 68% 41% 47% 12% 30% 34% 22% 10% 20% 8% 8% 32% 47% 38% 15% 6%
Under 25 70 16% 63% 39% 48% 9% 27% 37% 19% 9% 17% 7% 7% 34% 43% 43% 11% 7%
25 Plus 100 20% 64% 20% 47% 5% 15% 41% 13% 4% 19% 3% 10% 41% 34% 33% 22% 6%
FEMALES
Females 146 10% 54% 33% 46% 24% 21% 32% 25% 4% 10% 2% 2% 25% 39% 41% 11% 6%
13-17 11* 9% 45% 40% 40% 40% 27% 36% 18% 18% 18% 18% 0% 20% 80% 40% 20% 0%
18-24 50 6% 62% 29% 45% 29% 22% 34% 30% 2% 8% 0 4% 16% 39% 35% 10% 3%
Under 25 61 7% 59% 31% 44% 31% 23% 34% 28% 5% 10% 3% 3% 17% 44% 36% 11% 3%
25 Plus 85 13% 51% 35% 47% 19% 19% 29% 24% 4% 11% 1% 1% 33% 35% 44% 12% 9%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:05 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 17
Film:
Release Date:
Field Dates:
DOS POR EL DINERO (TWO FOR THE ... / UIP
March 31, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 1% 23% 22% 48% 10% 12% 34% 18% 2% 7% 2% 6% 35% 43% 18% 7% 6%
PERSONS
13-17 31* 0% 16% 20% 40% 0% 6% 26% 3% 0% 3% 0 3% 20% 40% 0% 0% 0%
18-24 100 1% 22% 18% 45% 9% 10% 28% 25% 3% 7% 3% 6% 36% 41% 18% 5% 5%
25-34 100 3% 26% 23% 54% 19% 12% 38% 19% 0% 6% 0 5% 27% 46% 12% 12% 4%
35-49 85 1% 25% 24% 48% 5% 20% 45% 11% 4% 11% 5% 7% 43% 43% 33% 14% 19%
Under 25 131 1% 21% 19% 44% 7% 9% 27% 20% 2% 6% 2% 5% 33% 41% 15% 4% 4%
25 Plus 185 2% 25% 23% 51% 13% 16% 41% 15% 2% 8% 2% 6% 34% 45% 21% 13% 11%
MALES
Males 170 2% 24% 20% 46% 12% 12% 36% 16% 2% 5% 2% 7% 24% 44% 20% 15% 15%
13-17 20* 0% 15% 33% 33% 0% 10% 25% 0% 0% 5% 0 5% 0% 33% 0% 0% 0%
18-24 50 2% 20% 30% 50% 10% 12% 28% 24% 4% 4% 4% 8% 30% 50% 20% 0% 10%
Under 25 70 1% 19% 31% 46% 8% 11% 27% 17% 3% 4% 3% 7% 23% 46% 15% 0% 8%
25 Plus 100 3% 28% 14% 46% 14% 12% 43% 15% 1% 6% 1% 7% 25% 43% 21% 21% 18%
FEMALES
Females 146 1% 23% 24% 52% 9% 14% 34% 18% 2% 10% 3% 4% 45% 42% 18% 3% 0%
13-17 11* 0% 18% 0% 50% 0% 0% 27% 9% 0% 0% 0 0% 50% 50% 0% 0% 0%
18-24 50 0% 24% 8% 42% 8% 8% 28% 26% 2% 10% 2% 4% 42% 33% 17% 8% 0%
Under 25 61 0% 23% 7% 43% 7% 7% 28% 23% 2% 8% 2% 3% 43% 36% 14% 7% 0%
25 Plus 85 1% 22% 37% 58% 11% 20% 39% 15% 2% 11% 4% 5% 47% 47% 21% 0% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:06 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 18
Film:
Release Date:
Field Dates:
EL DESPERTAR DEL DIABLO (HILLS HA... / Fox
April 14, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 3% 26% 29% 53% 16% 17% 37% 25% 3% 10% - 2% 32% 22% 38% 20% 5%
PERSONS
13-17 31* 0% 23% 29% 71% 0% 19% 52% 3% 0% 0% - 0% 71% 14% 14% 14% 14%
18-24 100 4% 27% 33% 48% 22% 16% 34% 26% 2% 10% - 3% 19% 26% 33% 26% 4%
25-34 100 2% 28% 32% 61% 11% 20% 42% 27% 3% 12% - 2% 36% 25% 29% 14% 7%
35-49 85 5% 25% 19% 52% 14% 14% 33% 28% 5% 14% - 4% 33% 14% 67% 24% 0%
Under 25 131 3% 26% 32% 53% 18% 17% 38% 21% 2% 8% - 2% 29% 24% 29% 24% 6%
25 Plus 185 3% 26% 27% 57% 12% 17% 38% 28% 4% 13% - 3% 35% 20% 45% 18% 4%
MALES
Males 170 4% 27% 30% 70% 9% 18% 46% 15% 3% 12% - 3% 33% 22% 33% 26% 4%
13-17 20* 0% 25% 20% 60% 0% 20% 60% 0% 0% 0% - 0% 60% 20% 20% 20% 20%
18-24 50 4% 24% 33% 67% 17% 12% 40% 16% 0% 8% - 4% 8% 33% 17% 25% 0%
Under 25 70 3% 24% 29% 65% 12% 14% 46% 11% 0% 6% - 3% 24% 29% 18% 24% 6%
25 Plus 100 4% 29% 31% 72% 7% 21% 46% 18% 5% 16% - 3% 38% 17% 41% 28% 3%
FEMALES
Females 146 3% 25% 27% 38% 22% 16% 29% 36% 3% 10% - 2% 32% 22% 46% 14% 5%
13-17 11* 0% 18% 50% 100% 0% 18% 36% 9% 0% 0% - 0% 100% 0% 0% 0% 0%
18-24 50 4% 30% 33% 33% 27% 20% 28% 36% 4% 12% - 2% 27% 20% 47% 27% 7%
Under 25 61 3% 28% 35% 41% 24% 20% 30% 31% 3% 10% - 2% 35% 18% 41% 24% 6%
25 Plus 85 2% 24% 20% 35% 20% 13% 28% 39% 2% 9% - 2% 30% 25% 50% 5% 5%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:06 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 19
Film:
Release Date:
Field Dates:
EL GRAN RESCATE (THE GREAT RAID) / BVI
April 7, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 0% 11% 3% 20% 4% 6% 25% 19% 1% 3% - 3% 24% 25% 26% 24% 4%
PERSONS
13-17 31* 0% 13% 0% 0% 0% 16% 35% 6% 0% 3% - 0% 0% 25% 0% 0% 0%
18-24 100 0% 10% 0% 20% 10% 1% 14% 25% 0% 1% - 3% 30% 20% 30% 20% 10%
25-34 100 0% 11% 9% 18% 9% 3% 21% 21% 0% 1% - 3% 18% 27% 36% 9% 0%
35-49 85 0% 14% 0% 42% 0% 11% 45% 14% 2% 7% - 4% 25% 42% 42% 25% 8%
Under 25 131 0% 11% 0% 14% 7% 5% 19% 21% 0% 2% - 2% 21% 21% 21% 14% 7%
25 Plus 185 0% 12% 4% 30% 4% 6% 32% 18% 1% 4% - 3% 22% 35% 39% 17% 4%
MALES
Males 170 0% 14% 0% 21% 8% 6% 28% 19% 1% 2% - 5% 17% 29% 33% 17% 8%
13-17 20* 0% 20% 0% 0% 0% 20% 30% 5% 0% 5% - 0% 0% 25% 0% 0% 0%
18-24 50 0% 14% 0% 29% 14% 0% 12% 24% 0% 0% - 6% 29% 29% 43% 0% 14%
Under 25 70 0% 16% 0% 18% 9% 6% 17% 19% 0% 1% - 4% 18% 27% 27% 0% 9%
25 Plus 100 0% 13% 0% 23% 8% 6% 35% 19% 1% 3% - 6% 15% 31% 38% 31% 8%
FEMALES
Females 146 0% 9% 8% 31% 0% 5% 25% 19% 1% 3% - 0% 31% 31% 31% 15% 0%
13-17 11* 0% 0% N/A N/A N/A 9% 45% 9% 0% 0% - 0% N/A N/A N/A N/A N/A
18-24 50 0% 6% 0% 0% 0% 2% 16% 26% 0% 2% - 0% 33% 0% 0% 67% 0%
Under 25 61 0% 5% 0% 0% 0% 3% 21% 23% 0% 2% - 0% 33% 0% 0% 67% 0%
25 Plus 85 0% 12% 10% 40% 0% 7% 28% 16% 1% 5% - 0% 30% 40% 40% 0% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:06 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 20
Film:
Release Date:
Field Dates:
EL PLAN PERFECTO (INSIDE MAN) / UIP
March 24, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 19% 54% 32% 53% 4% 24% 47% 9% 7% 18% 10% 12% 36% 49% 38% 15% 7%
PERSONS
13-17 31* 6% 48% 27% 40% 7% 19% 39% 6% 0% 6% 3% 6% 33% 67% 20% 13% 7%
18-24 100 18% 53% 38% 60% 4% 24% 47% 11% 6% 19% 13% 10% 36% 51% 30% 13% 2%
25-34 100 20% 55% 25% 47% 5% 21% 43% 8% 8% 18% 8% 11% 35% 35% 47% 13% 5%
35-49 85 24% 56% 33% 52% 2% 29% 56% 6% 9% 21% 11% 16% 38% 54% 48% 19% 17%
Under 25 131 15% 52% 35% 56% 4% 23% 45% 10% 5% 16% 11% 9% 35% 54% 28% 13% 3%
25 Plus 185 22% 56% 29% 50% 4% 25% 49% 7% 9% 19% 9% 14% 36% 44% 48% 16% 11%
MALES
Males 170 15% 49% 35% 55% 5% 23% 48% 7% 6% 16% 9% 8% 37% 46% 40% 19% 8%
13-17 20* 0% 50% 40% 50% 10% 20% 35% 5% 0% 10% 5% 0% 30% 80% 20% 10% 10%
18-24 50 16% 44% 41% 59% 5% 20% 44% 10% 8% 16% 18% 10% 41% 50% 23% 23% 0%
Under 25 70 11% 46% 41% 56% 6% 20% 41% 9% 6% 14% 14% 7% 38% 59% 22% 19% 3%
25 Plus 100 18% 52% 31% 54% 4% 25% 53% 6% 6% 18% 6% 9% 37% 38% 52% 19% 12%
FEMALES
Females 146 23% 60% 29% 49% 3% 25% 47% 10% 8% 20% 10% 16% 34% 49% 39% 10% 7%
13-17 11* 18% 45% 0% 20% 0% 18% 45% 9% 0% 0% 0 18% 40% 40% 20% 20% 0%
18-24 50 20% 62% 35% 61% 3% 28% 50% 12% 4% 22% 8% 10% 32% 52% 35% 6% 3%
Under 25 61 20% 59% 31% 56% 3% 26% 49% 11% 3% 18% 7% 11% 33% 50% 33% 8% 3%
25 Plus 85 26% 60% 27% 45% 4% 25% 45% 8% 12% 21% 13% 19% 35% 49% 43% 12% 10%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:07 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 21
Film:
Release Date:
Field Dates:
ERA DE HIELO 2, LA (ICE AGE 2: THE... / Fox
March 31, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 28% 96% 67% 81% 5% 65% 79% 5% 27% 56% 37% 5% 57% 62% 58% 29% 17%
PERSONS
13-17 31* 13% 94% 66% 76% 3% 65% 74% 3% 16% 55% 29% 3% 55% 55% 48% 21% 21%
18-24 100 29% 97% 68% 82% 8% 66% 81% 8% 25% 57% 31% 4% 61% 61% 59% 26% 13%
25-34 100 30% 98% 68% 82% 4% 67% 81% 5% 34% 58% 44% 2% 61% 65% 61% 33% 17%
35-49 85 31% 92% 62% 78% 3% 61% 76% 2% 27% 51% 41% 11% 49% 65% 59% 33% 21%
Under 25 131 25% 96% 67% 81% 7% 66% 79% 7% 23% 56% 31% 4% 60% 60% 56% 25% 15%
25 Plus 185 30% 95% 65% 80% 3% 64% 79% 4% 31% 55% 43% 6% 56% 65% 60% 33% 19%
MALES
Males 170 29% 96% 63% 77% 4% 62% 77% 4% 29% 56% 39% 6% 60% 66% 58% 31% 20%
13-17 20* 15% 90% 56% 67% 6% 55% 65% 5% 25% 40% 30% 5% 56% 56% 50% 22% 22%
18-24 50 26% 96% 60% 79% 6% 58% 78% 6% 16% 54% 26% 6% 67% 63% 58% 27% 17%
Under 25 70 23% 94% 59% 76% 6% 57% 74% 6% 19% 50% 27% 6% 64% 61% 56% 26% 18%
25 Plus 100 33% 97% 65% 78% 3% 65% 79% 3% 36% 60% 48% 7% 57% 69% 60% 35% 22%
FEMALES
Females 146 27% 95% 71% 84% 6% 68% 82% 6% 26% 55% 36% 3% 55% 60% 59% 27% 14%
13-17 11* 9% 100% 82% 91% 0% 82% 91% 0% 0% 82% 27% 0% 55% 55% 45% 18% 18%
18-24 50 32% 98% 76% 86% 10% 74% 84% 10% 34% 60% 36% 2% 55% 59% 59% 24% 10%
Under 25 61 28% 98% 77% 87% 8% 75% 85% 8% 28% 64% 34% 2% 55% 58% 57% 23% 12%
25 Plus 85 27% 93% 66% 82% 4% 64% 79% 5% 25% 48% 36% 5% 54% 61% 61% 30% 15%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:07 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 22
Film:
Release Date:
Field Dates:
HOSTAL (HOSTEL) / SPRI
March 17, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 28% 70% 25% 43% 14% 19% 36% 17% 12% 24% 13% 18% 45% 52% 46% 22% 11%
PERSONS
13-17 31* 29% 74% 35% 52% 4% 26% 45% 3% 23% 35% 23% 16% 57% 65% 39% 17% 4%
18-24 100 33% 70% 30% 47% 14% 22% 39% 19% 13% 28% 16% 17% 43% 56% 39% 16% 11%
25-34 100 23% 75% 25% 44% 17% 21% 38% 20% 14% 23% 14% 14% 41% 52% 45% 25% 8%
35-49 85 26% 61% 12% 33% 13% 7% 25% 18% 1% 12% 4% 25% 48% 40% 63% 33% 19%
Under 25 131 32% 71% 31% 48% 12% 23% 40% 15% 15% 30% 18% 17% 46% 58% 39% 16% 10%
25 Plus 185 24% 69% 20% 39% 16% 15% 32% 19% 8% 18% 9% 19% 44% 47% 53% 28% 13%
MALES
Males 170 28% 69% 26% 48% 8% 19% 38% 13% 13% 26% 12% 22% 44% 55% 49% 28% 15%
13-17 20* 25% 70% 50% 71% 7% 35% 60% 5% 25% 40% 25% 5% 50% 71% 29% 7% 0%
18-24 50 42% 78% 31% 51% 8% 24% 42% 18% 16% 34% 16% 24% 44% 62% 44% 15% 18%
Under 25 70 37% 76% 36% 57% 8% 27% 47% 14% 19% 36% 19% 19% 45% 64% 40% 13% 13%
25 Plus 100 21% 64% 17% 41% 8% 13% 32% 12% 9% 19% 8% 25% 44% 47% 56% 41% 17%
FEMALES
Females 146 27% 71% 23% 38% 21% 17% 32% 23% 9% 19% 13% 13% 46% 49% 45% 17% 7%
13-17 11* 36% 82% 11% 22% 0% 9% 18% 0% 18% 27% 18% 36% 67% 56% 56% 33% 11%
18-24 50 24% 62% 29% 42% 23% 20% 36% 20% 10% 22% 16% 10% 42% 48% 32% 16% 3%
Under 25 61 26% 66% 25% 38% 18% 18% 33% 16% 11% 23% 16% 15% 48% 50% 38% 20% 5%
25 Plus 85 28% 74% 22% 38% 24% 16% 32% 27% 7% 16% 11% 12% 44% 48% 49% 16% 8%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:08 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 23
Film:
Release Date:
Field Dates:
LOS TUYOS, LOS MÍOS Y LOS NUESTR... / SPRI
April 7, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 2% 39% 16% 30% 17% 10% 26% 19% 1% 3% - 3% 22% 25% 63% 17% 4%
PERSONS
13-17 31* 0% 10% 0% 0% 67% 10% 39% 13% 0% 0% - 0% 0% 67% 67% 0% 0%
18-24 100 2% 38% 13% 26% 16% 7% 17% 23% 1% 2% - 3% 18% 18% 66% 16% 3%
25-34 100 3% 47% 9% 28% 17% 8% 26% 21% 0% 1% - 4% 23% 23% 51% 15% 0%
35-49 85 0% 42% 33% 44% 8% 15% 34% 15% 4% 11% - 2% 28% 36% 75% 22% 11%
Under 25 131 2% 31% 12% 24% 20% 8% 22% 21% 1% 2% - 2% 17% 22% 66% 15% 2%
25 Plus 185 2% 45% 19% 35% 13% 11% 30% 18% 2% 5% - 3% 25% 29% 61% 18% 5%
MALES
Males 170 1% 32% 15% 31% 20% 6% 26% 19% 1% 4% - 4% 27% 27% 64% 24% 4%
13-17 20* 0% 5% 0% 0% 100% 5% 45% 10% 0% 0% - 0% 0% 100% 0% 0% 0%
18-24 50 2% 34% 12% 29% 24% 4% 14% 24% 2% 2% - 4% 18% 18% 59% 12% 0%
Under 25 70 1% 26% 11% 28% 28% 4% 23% 20% 1% 1% - 3% 17% 22% 56% 11% 0%
25 Plus 100 1% 37% 16% 32% 16% 8% 29% 19% 1% 6% - 4% 32% 30% 68% 30% 5%
FEMALES
Females 146 2% 47% 19% 32% 12% 14% 27% 19% 1% 3% - 2% 19% 26% 62% 12% 4%
13-17 11* 0% 18% 0% 0% 50% 18% 27% 18% 0% 0% - 0% 0% 50% 100% 0% 0%
18-24 50 2% 42% 14% 24% 10% 10% 20% 22% 0% 2% - 2% 19% 19% 71% 19% 5%
Under 25 61 2% 38% 13% 22% 13% 11% 21% 21% 0% 2% - 2% 17% 22% 74% 17% 4%
25 Plus 85 2% 54% 22% 37% 11% 15% 31% 18% 2% 5% - 2% 20% 28% 57% 9% 4%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:08 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 24
Film:
Release Date:
Field Dates:
MI AMIGA LA SIRENA (AQUAMARINE) / Fox
April 28, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 0% 14% 9% 28% 23% 4% 18% 28% 0% 1% - 2% 22% 27% 56% 18% 2%
PERSONS
13-17 31* 0% 19% 17% 17% 33% 6% 29% 13% 0% 0% - 0% 17% 50% 33% 0% 0%
18-24 100 0% 13% 0% 23% 31% 3% 14% 33% 0% 1% - 2% 23% 23% 54% 23% 0%
25-34 100 0% 11% 0% 18% 27% 3% 14% 30% 0% 1% - 2% 18% 18% 64% 27% 0%
35-49 85 0% 14% 25% 50% 0% 5% 26% 24% 0% 1% - 2% 25% 25% 67% 17% 8%
Under 25 131 0% 15% 5% 21% 32% 4% 18% 28% 0% 1% - 2% 21% 32% 47% 16% 0%
25 Plus 185 0% 12% 13% 35% 13% 4% 19% 27% 0% 1% - 2% 22% 22% 65% 22% 4%
MALES
Males 170 0% 12% 0% 25% 25% 3% 21% 23% 0% 1% - 4% 25% 30% 50% 30% 5%
13-17 20* 0% 10% 0% 0% 50% 5% 25% 15% 0% 0% - 0% 0% 100% 0% 0% 0%
18-24 50 0% 12% 0% 33% 33% 2% 16% 32% 0% 2% - 4% 33% 17% 50% 17% 0%
Under 25 70 0% 11% 0% 25% 38% 3% 19% 27% 0% 1% - 3% 25% 38% 38% 13% 0%
25 Plus 100 0% 12% 0% 25% 17% 3% 23% 20% 0% 1% - 4% 25% 25% 58% 42% 8%
FEMALES
Females 146 0% 15% 18% 32% 18% 5% 16% 33% 0% 1% - 0% 18% 23% 64% 9% 0%
13-17 11* 0% 36% 25% 25% 25% 9% 36% 9% 0% 0% - 0% 25% 25% 50% 0% 0%
18-24 50 0% 14% 0% 14% 29% 4% 12% 34% 0% 0% - 0% 14% 29% 57% 29% 0%
Under 25 61 0% 18% 9% 18% 27% 5% 16% 30% 0% 0% - 0% 18% 27% 55% 18% 0%
25 Plus 85 0% 13% 27% 45% 9% 5% 15% 35% 0% 1% - 0% 18% 18% 73% 0% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:09 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 25
Film:
Release Date:
Field Dates:
MI NOVIA SECRETA (PRIME) / GSISA
April 7, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 1% 12% 23% 39% 8% 7% 26% 20% 1% 6% - 3% 26% 17% 37% 16% 3%
PERSONS
13-17 31* 3% 10% 33% 33% 0% 10% 32% 6% 3% 6% - 0% 67% 33% 33% 0% 33%
18-24 100 0% 14% 36% 43% 7% 7% 23% 25% 1% 5% - 5% 43% 7% 43% 21% 0%
25-34 100 1% 11% 9% 27% 9% 5% 21% 23% 1% 6% - 2% 0% 18% 36% 9% 0%
35-49 85 1% 13% 9% 45% 9% 7% 31% 15% 0% 8% - 4% 9% 27% 27% 18% 0%
Under 25 131 1% 13% 35% 41% 6% 8% 25% 21% 2% 5% - 4% 47% 12% 41% 18% 6%
25 Plus 185 1% 12% 9% 36% 9% 6% 25% 19% 1% 7% - 3% 5% 23% 32% 14% 0%
MALES
Males 170 1% 12% 10% 25% 10% 3% 20% 19% 1% 4% - 5% 30% 20% 30% 15% 5%
13-17 20* 5% 15% 33% 33% 0% 10% 30% 5% 5% 10% - 0% 67% 33% 33% 0% 33%
18-24 50 0% 12% 17% 33% 0% 2% 12% 22% 0% 0% - 8% 50% 17% 17% 17% 0%
Under 25 70 1% 13% 22% 33% 0% 4% 17% 17% 1% 3% - 6% 56% 22% 22% 11% 11%
25 Plus 100 1% 11% 0% 18% 18% 2% 22% 21% 0% 4% - 4% 9% 18% 36% 18% 0%
FEMALES
Females 146 1% 13% 32% 53% 5% 11% 32% 21% 1% 10% - 1% 16% 16% 42% 16% 0%
13-17 11* 0% 0% N/A N/A N/A 9% 36% 9% 0% 0% - 0% N/A N/A N/A N/A N/A
18-24 50 0% 16% 50% 50% 13% 12% 34% 28% 2% 10% - 2% 38% 0% 63% 25% 0%
Under 25 61 0% 13% 50% 50% 13% 11% 34% 25% 2% 8% - 2% 38% 0% 63% 25% 0%
25 Plus 85 1% 13% 18% 55% 0% 11% 29% 18% 1% 11% - 1% 0% 27% 27% 9% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:09 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 26
Film:
Release Date:
Field Dates:
NANNY MCPHEE: LA NANA MÁGICA (... / UIP
April 7, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 0% 29% 22% 35% 29% 10% 19% 33% 3% 9% - 2% 46% 27% 47% 17% 2%
PERSONS
13-17 31* 0% 29% 44% 78% 11% 19% 42% 13% 3% 13% - 0% 56% 44% 33% 11% 11%
18-24 100 1% 29% 3% 7% 48% 4% 9% 45% 1% 4% - 4% 52% 24% 45% 10% 0%
25-34 100 0% 33% 27% 42% 18% 11% 21% 31% 4% 10% - 2% 39% 27% 48% 15% 0%
35-49 85 0% 24% 40% 55% 15% 12% 22% 26% 5% 12% - 1% 40% 20% 60% 35% 5%
Under 25 131 1% 29% 13% 24% 39% 8% 17% 37% 2% 6% - 3% 53% 29% 42% 11% 3%
25 Plus 185 0% 29% 32% 47% 17% 11% 22% 29% 4% 11% - 2% 40% 25% 53% 23% 2%
MALES
Males 170 1% 26% 18% 34% 32% 8% 18% 34% 1% 5% - 3% 43% 20% 39% 25% 2%
13-17 20* 0% 35% 29% 71% 14% 15% 40% 15% 5% 10% - 0% 43% 29% 14% 0% 0%
18-24 50 2% 24% 8% 8% 42% 6% 10% 42% 2% 4% - 4% 58% 25% 42% 8% 0%
Under 25 70 1% 27% 16% 32% 32% 9% 19% 34% 3% 6% - 3% 53% 26% 32% 5% 0%
25 Plus 100 0% 25% 20% 36% 32% 8% 17% 33% 0% 4% - 3% 36% 16% 44% 40% 4%
FEMALES
Females 146 0% 32% 30% 40% 21% 12% 22% 31% 5% 14% - 1% 47% 32% 57% 11% 2%
13-17 11* 0% 18% 100% 100% 0% 27% 45% 9% 0% 18% - 0% 100% 100% 100% 50% 50%
18-24 50 0% 34% 0% 6% 53% 2% 8% 48% 0% 4% - 4% 47% 24% 47% 12% 0%
Under 25 61 0% 31% 11% 16% 47% 7% 15% 41% 0% 7% - 3% 53% 32% 53% 16% 5%
25 Plus 85 0% 33% 43% 57% 4% 15% 27% 24% 9% 19% - 0% 43% 32% 61% 7% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:09 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 27
Film:
Release Date:
Field Dates:
NO ES OTRA PELÍCULA DE AMOR (DAT... / Fox
March 24, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 15% 70% 23% 40% 14% 19% 35% 18% 3% 16% 3% 8% 29% 53% 33% 13% 5%
PERSONS
13-17 31* 16% 74% 48% 70% 4% 42% 68% 3% 3% 32% 6% 10% 39% 61% 26% 13% 4%
18-24 100 13% 66% 32% 42% 8% 23% 34% 16% 5% 21% 5% 7% 32% 62% 26% 6% 6%
25-34 100 17% 72% 15% 35% 18% 14% 32% 20% 0% 14% 2% 12% 26% 54% 36% 17% 3%
35-49 85 16% 72% 7% 28% 23% 5% 24% 25% 1% 2% 0 6% 20% 34% 44% 20% 7%
Under 25 131 14% 68% 36% 49% 7% 27% 42% 13% 5% 24% 5% 8% 34% 62% 26% 8% 6%
25 Plus 185 17% 72% 11% 32% 20% 10% 28% 22% 1% 9% 1% 9% 23% 45% 40% 18% 5%
MALES
Males 170 15% 68% 24% 41% 10% 18% 35% 15% 1% 14% 2% 11% 28% 53% 38% 19% 5%
13-17 20* 10% 70% 43% 64% 0% 35% 65% 0% 5% 30% 10% 10% 29% 57% 21% 21% 7%
18-24 50 18% 66% 36% 45% 6% 24% 34% 16% 2% 18% 2% 12% 36% 67% 36% 3% 9%
Under 25 70 16% 67% 38% 51% 4% 27% 43% 11% 3% 21% 4% 11% 34% 64% 32% 9% 9%
25 Plus 100 14% 69% 14% 33% 14% 12% 29% 18% 0% 8% 1% 10% 23% 45% 42% 26% 3%
FEMALES
Females 146 16% 73% 18% 37% 20% 16% 33% 22% 3% 16% 3% 6% 27% 51% 30% 8% 5%
13-17 11* 27% 82% 56% 78% 11% 55% 73% 9% 0% 36% 0 9% 56% 67% 33% 0% 0%
18-24 50 8% 66% 27% 39% 9% 22% 34% 16% 8% 24% 8% 2% 27% 58% 15% 9% 3%
Under 25 61 11% 69% 33% 48% 10% 28% 41% 15% 7% 26% 7% 3% 33% 60% 19% 7% 2%
25 Plus 85 20% 75% 8% 30% 27% 7% 27% 27% 1% 9% 1% 8% 23% 45% 38% 9% 6%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:10 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 28
Film:
Release Date:
Field Dates:
NUEVO MUNDO, EL (THE NEW WORLD) / GUSSI
April 21, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 0% 18% 15% 42% 9% 8% 31% 14% 1% 4% - 3% 18% 32% 25% 23% 5%
PERSONS
13-17 31* 0% 16% 20% 40% 20% 10% 23% 6% 0% 0% - 0% 20% 20% 20% 20% 0%
18-24 100 0% 23% 9% 35% 17% 7% 29% 18% 2% 5% - 3% 30% 30% 17% 17% 4%
25-34 100 0% 13% 15% 54% 0% 9% 32% 17% 0% 5% - 2% 0% 15% 31% 62% 0%
35-49 85 0% 19% 19% 50% 0% 6% 40% 7% 0% 2% - 5% 19% 50% 38% 13% 13%
Under 25 131 0% 21% 11% 36% 18% 8% 27% 15% 2% 4% - 2% 29% 29% 18% 18% 4%
25 Plus 185 0% 16% 17% 52% 0% 8% 36% 12% 0% 4% - 3% 10% 34% 34% 34% 7%
MALES
Males 170 0% 19% 6% 41% 6% 6% 34% 12% 1% 4% - 5% 19% 31% 28% 38% 6%
13-17 20* 0% 10% 0% 0% 0% 5% 15% 5% 0% 0% - 0% 0% 0% 0% 0% 0%
18-24 50 0% 24% 0% 17% 17% 4% 24% 16% 4% 6% - 6% 25% 33% 17% 17% 0%
Under 25 70 0% 20% 0% 14% 14% 4% 21% 13% 3% 4% - 4% 21% 29% 14% 14% 0%
25 Plus 100 0% 18% 11% 61% 0% 8% 43% 11% 0% 4% - 6% 17% 33% 39% 56% 11%
FEMALES
Females 146 0% 17% 24% 48% 12% 9% 30% 16% 0% 3% - 0% 20% 32% 24% 12% 4%
13-17 11* 0% 27% 33% 67% 33% 18% 36% 9% 0% 0% - 0% 33% 33% 33% 33% 0%
18-24 50 0% 22% 18% 55% 18% 10% 34% 20% 0% 4% - 0% 36% 27% 18% 18% 9%
Under 25 61 0% 23% 21% 57% 21% 11% 34% 18% 0% 3% - 0% 36% 29% 21% 21% 7%
25 Plus 85 0% 13% 27% 36% 0% 7% 27% 14% 0% 4% - 0% 0% 36% 27% 0% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:10 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 29
Film:
Release Date:
Field Dates:
PAPA CON POCAS PULGAS, UN (SHAG... / BVI
March 17, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 24% 82% 11% 28% 24% 10% 26% 25% 1% 7% 3% 12% 35% 49% 58% 17% 8%
PERSONS
13-17 31* 19% 71% 18% 41% 5% 13% 39% 3% 0% 3% 3% 6% 41% 64% 55% 18% 18%
18-24 100 16% 80% 6% 24% 35% 5% 20% 35% 0% 3% 1% 12% 31% 48% 57% 13% 8%
25-34 100 27% 87% 7% 22% 29% 8% 23% 29% 2% 9% 2% 11% 32% 46% 56% 18% 5%
35-49 85 33% 84% 21% 35% 7% 18% 33% 13% 2% 14% 8% 16% 42% 46% 63% 21% 10%
Under 25 131 17% 78% 9% 27% 28% 7% 24% 27% 0% 3% 2% 11% 33% 51% 57% 14% 10%
25 Plus 185 30% 85% 13% 28% 19% 12% 28% 22% 2% 11% 5% 14% 37% 46% 59% 20% 7%
MALES
Males 170 19% 79% 9% 27% 19% 8% 26% 21% 1% 8% 4% 12% 32% 50% 58% 17% 8%
13-17 20* 15% 65% 23% 38% 0% 15% 35% 0% 0% 5% 5% 0% 38% 77% 54% 15% 23%
18-24 50 16% 78% 5% 21% 38% 4% 16% 38% 0% 2% 2% 18% 26% 51% 64% 13% 10%
Under 25 70 16% 74% 10% 25% 29% 7% 21% 27% 0% 3% 3% 13% 29% 58% 62% 13% 13%
25 Plus 100 22% 83% 8% 29% 13% 9% 29% 16% 2% 11% 4% 12% 34% 45% 55% 19% 5%
FEMALES
Females 146 30% 86% 14% 28% 26% 12% 27% 28% 1% 8% 3% 12% 39% 46% 59% 18% 8%
13-17 11* 27% 82% 11% 44% 11% 9% 45% 9% 0% 0% 0 18% 44% 44% 56% 22% 11%
18-24 50 16% 82% 7% 27% 32% 6% 24% 32% 0% 4% 0 6% 37% 44% 51% 12% 5%
Under 25 61 18% 82% 8% 30% 28% 7% 28% 28% 0% 3% 0 8% 38% 44% 52% 14% 6%
25 Plus 85 39% 88% 19% 27% 25% 16% 26% 28% 2% 12% 6% 15% 40% 48% 64% 20% 9%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:11 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 30
Film:
Release Date:
Field Dates:
PELÍCULA DE HUEVOS, UNA / Videocine
April 14, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 4% 52% 41% 62% 9% 29% 49% 17% 3% 17% - 3% 49% 27% 49% 16% 5%
PERSONS
13-17 31* 6% 55% 53% 71% 0% 52% 68% 3% 6% 23% - 3% 41% 24% 76% 6% 6%
18-24 100 2% 54% 39% 59% 11% 25% 45% 19% 3% 20% - 5% 52% 30% 31% 20% 4%
25-34 100 6% 52% 44% 69% 8% 31% 53% 20% 1% 18% - 2% 50% 17% 56% 12% 2%
35-49 85 4% 48% 34% 54% 12% 22% 44% 16% 4% 9% - 1% 46% 39% 54% 17% 12%
Under 25 131 3% 54% 42% 62% 8% 31% 50% 15% 4% 21% - 5% 49% 28% 42% 17% 4%
25 Plus 185 5% 50% 40% 62% 10% 27% 49% 18% 2% 14% - 2% 48% 27% 55% 14% 6%
MALES
Males 170 2% 52% 40% 62% 6% 31% 52% 14% 3% 17% - 4% 52% 33% 46% 15% 6%
13-17 20* 5% 55% 55% 73% 0% 55% 65% 0% 0% 20% - 5% 45% 27% 73% 9% 9%
18-24 50 2% 56% 32% 61% 7% 24% 50% 16% 2% 18% - 8% 54% 39% 29% 14% 4%
Under 25 70 3% 56% 38% 64% 5% 33% 54% 11% 1% 19% - 7% 51% 36% 41% 13% 5%
25 Plus 100 2% 50% 42% 60% 6% 30% 50% 15% 4% 16% - 2% 52% 30% 50% 16% 6%
FEMALES
Females 146 6% 51% 41% 63% 13% 26% 47% 21% 3% 16% - 1% 45% 21% 53% 16% 5%
13-17 11* 9% 55% 50% 67% 0% 45% 73% 9% 18% 27% - 0% 33% 17% 83% 0% 0%
18-24 50 2% 52% 46% 58% 15% 26% 40% 22% 4% 22% - 2% 50% 19% 35% 27% 4%
Under 25 61 3% 52% 47% 59% 13% 30% 46% 20% 7% 23% - 2% 47% 19% 44% 22% 3%
25 Plus 85 8% 51% 37% 65% 14% 24% 47% 22% 0% 12% - 1% 44% 23% 60% 12% 7%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:11 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 31
Film:
Release Date:
Field Dates:
RENT VIDAS EXTREMAS (RENT) / SPRI
April 28, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 0% 18% 23% 50% 15% 14% 31% 22% 1% 4% - 1% 26% 37% 32% 24% 5%
PERSONS
13-17 31* 0% 13% 50% 50% 25% 19% 29% 10% 0% 0% - 0% 50% 50% 25% 25% 0%
18-24 100 0% 22% 27% 55% 14% 13% 30% 25% 2% 4% - 2% 36% 41% 41% 23% 0%
25-34 100 0% 17% 12% 41% 24% 14% 31% 27% 1% 6% - 2% 12% 24% 29% 24% 6%
35-49 85 0% 13% 18% 55% 0% 13% 35% 16% 1% 2% - 1% 18% 45% 18% 27% 18%
Under 25 131 0% 20% 31% 54% 15% 15% 30% 21% 2% 3% - 2% 38% 42% 38% 23% 0%
25 Plus 185 0% 15% 14% 46% 14% 14% 33% 22% 1% 4% - 2% 14% 32% 25% 25% 11%
MALES
Males 170 0% 16% 22% 48% 15% 13% 34% 18% 1% 2% - 3% 33% 30% 33% 33% 4%
13-17 20* 0% 10% 0% 0% 50% 15% 30% 10% 0% 0% - 0% 0% 50% 0% 50% 0%
18-24 50 0% 22% 36% 64% 9% 14% 30% 18% 4% 6% - 4% 55% 36% 36% 18% 0%
Under 25 70 0% 19% 31% 54% 15% 14% 30% 16% 3% 4% - 3% 46% 38% 31% 23% 0%
25 Plus 100 0% 14% 14% 43% 14% 12% 36% 19% 0% 1% - 3% 21% 21% 36% 43% 7%
FEMALES
Females 146 0% 18% 22% 52% 15% 15% 29% 27% 1% 5% - 0% 19% 44% 30% 15% 7%
13-17 11* 0% 18% 100% 100% 0% 27% 27% 9% 0% 0% - 0% 100% 50% 50% 0% 0%
18-24 50 0% 22% 18% 45% 18% 12% 30% 32% 0% 2% - 0% 18% 45% 45% 27% 0%
Under 25 61 0% 21% 31% 54% 15% 15% 30% 28% 0% 2% - 0% 31% 46% 46% 23% 0%
25 Plus 85 0% 16% 14% 50% 14% 15% 29% 26% 2% 8% - 0% 7% 43% 14% 7% 14%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:11 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 32
Film:
Release Date:
Field Dates:
RESCATE EN LA ANTÁRTICA (EIGHT B... / BVI
March 31, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 2% 30% 28% 55% 10% 14% 36% 17% 2% 7% 3% 3% 28% 33% 43% 16% 3%
PERSONS
13-17 31* 0% 19% 50% 67% 0% 23% 42% 3% 3% 6% 6% 0% 17% 33% 33% 33% 0%
18-24 100 2% 31% 13% 39% 19% 7% 24% 23% 1% 3% 1% 2% 23% 35% 39% 10% 3%
25-34 100 0% 37% 27% 59% 8% 13% 37% 18% 1% 4% 1% 3% 35% 38% 38% 19% 0%
35-49 85 4% 26% 55% 77% 0% 22% 53% 11% 6% 19% 5% 5% 32% 18% 64% 18% 9%
Under 25 131 2% 28% 19% 43% 16% 11% 28% 18% 2% 4% 2% 2% 22% 35% 38% 14% 3%
25 Plus 185 2% 32% 37% 66% 5% 17% 44% 15% 3% 11% 3% 4% 34% 31% 47% 19% 3%
MALES
Males 170 2% 29% 35% 59% 6% 14% 36% 14% 2% 9% 2% 4% 27% 31% 37% 20% 4%
13-17 20* 0% 15% 33% 67% 0% 15% 35% 0% 5% 10% 10% 0% 0% 0% 33% 33% 0%
18-24 50 4% 30% 13% 40% 7% 4% 22% 26% 0% 2% 0 4% 20% 40% 33% 7% 7%
Under 25 70 3% 26% 17% 44% 6% 7% 26% 19% 1% 4% 3% 3% 17% 33% 33% 11% 6%
25 Plus 100 1% 31% 45% 68% 6% 18% 44% 10% 3% 12% 2% 5% 32% 29% 39% 26% 3%
FEMALES
Females 146 1% 32% 26% 55% 13% 16% 39% 19% 3% 7% 3% 1% 32% 34% 51% 13% 2%
13-17 11* 0% 27% 67% 67% 0% 36% 55% 9% 0% 0% 0 0% 33% 67% 33% 33% 0%
18-24 50 0% 32% 13% 38% 31% 10% 26% 20% 2% 4% 2% 0% 25% 31% 44% 13% 0%
Under 25 61 0% 31% 21% 42% 26% 15% 31% 18% 2% 3% 2% 0% 26% 37% 42% 16% 0%
25 Plus 85 2% 33% 29% 64% 4% 16% 45% 20% 4% 9% 4% 2% 36% 32% 57% 11% 4%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:12 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 33
Film:
Release Date:
Field Dates:
ROSARIO TIJERAS / SPRI
March 31, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 2% 27% 13% 38% 24% 5% 18% 32% 1% 6% 2% 2% 28% 12% 49% 10% 3%
PERSONS
13-17 31* 0% 10% 0% 0% 33% 6% 19% 16% 0% 10% 0 3% 0% 33% 0% 33% 0%
18-24 100 2% 23% 17% 43% 26% 5% 17% 37% 1% 5% 2% 4% 39% 9% 48% 9% 0%
25-34 100 1% 33% 12% 42% 15% 5% 19% 34% 0% 6% 3% 2% 21% 9% 52% 9% 6%
35-49 85 2% 35% 10% 30% 27% 5% 18% 28% 1% 6% 2% 0% 20% 17% 60% 7% 7%
Under 25 131 2% 20% 15% 38% 27% 5% 18% 32% 1% 6% 2% 4% 35% 12% 42% 12% 0%
25 Plus 185 2% 34% 11% 37% 21% 5% 18% 31% 1% 6% 3% 1% 21% 13% 56% 8% 6%
MALES
Males 170 2% 26% 13% 40% 16% 4% 19% 28% 1% 8% 2% 4% 24% 16% 53% 11% 4%
13-17 20* 0% 10% 0% 0% 50% 0% 15% 15% 0% 15% 0 5% 0% 50% 0% 50% 0%
18-24 50 4% 24% 17% 42% 17% 4% 16% 30% 0% 6% 0 6% 33% 8% 50% 8% 0%
Under 25 70 3% 20% 14% 36% 21% 3% 16% 26% 0% 9% 0 6% 29% 14% 43% 14% 0%
25 Plus 100 1% 31% 13% 42% 13% 5% 22% 29% 1% 7% 4% 2% 23% 16% 58% 10% 6%
FEMALES
Females 146 1% 30% 11% 34% 30% 6% 16% 36% 1% 4% 2% 1% 25% 9% 50% 7% 5%
13-17 11* 0% 9% 0% 0% 0% 18% 27% 18% 0% 0% 0 0% 0% 0% 0% 0% 0%
18-24 50 0% 22% 18% 45% 36% 6% 18% 44% 2% 4% 4% 2% 45% 9% 45% 9% 0%
Under 25 61 0% 20% 17% 42% 33% 8% 20% 39% 2% 3% 3% 2% 42% 8% 42% 8% 0%
25 Plus 85 2% 38% 9% 31% 28% 5% 14% 34% 0% 5% 1% 0% 19% 9% 53% 6% 6%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:12 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 34
Film:
Release Date:
Field Dates:
SOLTERO EN CASA (FAILURE TO LAU... / UIP
March 17, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 17% 57% 17% 43% 9% 12% 33% 15% 3% 7% 4% 14% 30% 42% 42% 15% 6%
PERSONS
13-17 31* 10% 58% 28% 56% 6% 16% 45% 6% 0% 0% 3% 13% 33% 61% 28% 22% 17%
18-24 100 16% 51% 14% 41% 12% 9% 28% 18% 4% 9% 3% 12% 25% 39% 31% 4% 6%
25-34 100 18% 59% 20% 47% 12% 17% 39% 16% 3% 9% 6% 12% 32% 36% 49% 17% 0%
35-49 85 22% 60% 14% 35% 4% 9% 26% 15% 1% 5% 1% 21% 31% 45% 57% 24% 8%
Under 25 131 15% 53% 17% 45% 10% 11% 32% 15% 3% 7% 3% 12% 28% 45% 30% 9% 9%
25 Plus 185 20% 59% 17% 42% 8% 14% 33% 16% 2% 7% 4% 16% 32% 40% 53% 20% 4%
MALES
Males 170 15% 51% 20% 47% 7% 12% 31% 16% 1% 4% 1% 11% 30% 40% 47% 22% 6%
13-17 20* 10% 55% 36% 55% 0% 20% 40% 5% 0% 0% 0 10% 36% 82% 18% 27% 18%
18-24 50 14% 46% 22% 43% 13% 10% 20% 20% 4% 6% 2% 8% 22% 30% 30% 0% 4%
Under 25 70 13% 49% 26% 47% 9% 13% 26% 16% 3% 4% 1% 9% 26% 47% 26% 9% 9%
25 Plus 100 17% 53% 15% 47% 6% 12% 34% 16% 0% 4% 0 13% 32% 36% 60% 30% 4%
FEMALES
Females 146 21% 63% 15% 39% 11% 12% 35% 15% 4% 10% 7% 18% 30% 43% 41% 10% 5%
13-17 11* 9% 64% 14% 57% 14% 9% 55% 9% 0% 0% 9% 18% 29% 29% 43% 14% 14%
18-24 50 18% 56% 7% 39% 11% 8% 36% 16% 4% 12% 4% 16% 29% 46% 32% 7% 7%
Under 25 61 16% 57% 9% 43% 11% 8% 39% 15% 3% 10% 5% 16% 29% 43% 34% 9% 9%
25 Plus 85 24% 67% 19% 37% 11% 15% 32% 15% 5% 11% 8% 20% 32% 44% 46% 11% 4%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:13 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 35
Film:
Release Date:
Field Dates:
SÓLO AMIGOS (JUST FRIENDS) / Videocine
April 7, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 0% 15% 10% 33% 11% 6% 18% 22% 0% 6% - 3% 34% 31% 41% 14% 4%
PERSONS
13-17 31* 0% 19% 33% 50% 17% 16% 39% 3% 0% 10% - 10% 50% 50% 33% 0% 17%
18-24 100 0% 16% 6% 19% 19% 6% 14% 27% 0% 8% - 2% 44% 38% 31% 19% 0%
25-34 100 1% 15% 7% 40% 7% 3% 16% 25% 0% 1% - 2% 33% 20% 53% 13% 0%
35-49 85 0% 12% 10% 30% 0% 4% 16% 19% 0% 4% - 4% 10% 20% 50% 10% 10%
Under 25 131 0% 17% 14% 27% 18% 8% 20% 21% 0% 8% - 4% 45% 41% 32% 14% 5%
25 Plus 185 1% 14% 8% 36% 4% 3% 16% 22% 0% 2% - 3% 24% 20% 52% 12% 4%
MALES
Males 170 0% 15% 8% 20% 12% 4% 15% 22% 0% 2% - 5% 48% 28% 52% 16% 8%
13-17 20* 0% 20% 50% 50% 0% 15% 35% 0% 0% 10% - 15% 50% 50% 50% 0% 25%
18-24 50 0% 18% 0% 0% 22% 0% 8% 26% 0% 2% - 4% 56% 33% 33% 11% 0%
Under 25 70 0% 19% 15% 15% 15% 4% 16% 19% 0% 4% - 7% 54% 38% 38% 8% 8%
25 Plus 100 0% 12% 0% 25% 8% 3% 15% 25% 0% 0% - 4% 42% 17% 67% 25% 8%
FEMALES
Females 146 1% 15% 14% 45% 9% 8% 21% 21% 0% 8% - 1% 18% 32% 32% 9% 0%
13-17 11* 0% 18% 0% 50% 50% 18% 45% 9% 0% 9% - 0% 50% 50% 0% 0% 0%
18-24 50 0% 14% 14% 43% 14% 12% 20% 28% 0% 14% - 0% 29% 43% 29% 29% 0%
Under 25 61 0% 15% 11% 44% 22% 13% 25% 25% 0% 13% - 0% 33% 44% 22% 22% 0%
25 Plus 85 1% 15% 15% 46% 0% 4% 18% 19% 0% 5% - 1% 8% 23% 38% 0% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:13 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 36
Film:
Release Date:
Field Dates:
ULTRAVIOLETA (ULTRAVIOLET) / SPRI
April 14, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 1% 17% 36% 57% 11% 13% 32% 15% 1% 5% - 4% 38% 37% 36% 29% 6%
PERSONS
13-17 31* 0% 6% 50% 50% 0% 16% 32% 3% 0% 10% - 3% 50% 0% 50% 0% 0%
18-24 100 2% 16% 31% 56% 13% 9% 28% 17% 1% 4% - 3% 44% 38% 31% 31% 0%
25-34 100 0% 23% 39% 61% 9% 16% 34% 17% 3% 6% - 5% 30% 39% 35% 30% 4%
35-49 85 2% 19% 50% 75% 6% 16% 36% 12% 0% 5% - 5% 38% 38% 50% 31% 25%
Under 25 131 2% 14% 33% 56% 11% 11% 29% 14% 1% 5% - 3% 44% 33% 33% 28% 0%
25 Plus 185 1% 21% 44% 67% 8% 16% 35% 15% 2% 5% - 5% 33% 38% 41% 31% 13%
MALES
Males 170 2% 20% 50% 74% 6% 18% 36% 9% 2% 7% - 6% 44% 35% 41% 38% 12%
13-17 20* 0% 5% 100% 100% 0% 15% 30% 5% 0% 5% - 0% 0% 0% 100% 0% 0%
18-24 50 4% 20% 40% 80% 0% 12% 32% 8% 2% 8% - 4% 50% 30% 30% 20% 0%
Under 25 70 3% 16% 45% 82% 0% 13% 31% 7% 1% 7% - 3% 45% 27% 36% 18% 0%
25 Plus 100 2% 23% 52% 70% 9% 21% 39% 11% 2% 7% - 9% 43% 39% 43% 48% 17%
FEMALES
Females 146 0% 16% 26% 48% 13% 10% 29% 20% 1% 3% - 1% 26% 39% 35% 17% 4%
13-17 11* 0% 9% 0% 0% 0% 18% 36% 0% 0% 18% - 9% 100% 0% 0% 0% 0%
18-24 50 0% 12% 17% 17% 33% 6% 24% 26% 0% 0% - 2% 33% 50% 33% 50% 0%
Under 25 61 0% 11% 14% 14% 29% 8% 26% 21% 0% 3% - 3% 43% 43% 29% 43% 0%
25 Plus 85 0% 19% 31% 63% 6% 11% 31% 19% 1% 4% - 0% 19% 38% 38% 6% 6%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:13 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 37
Film:
Release Date:
Field Dates:
UN HOMBRE EJEMPLAR (UN MUNDO M... / Fox
March 17, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 21% 46% 29% 45% 6% 19% 33% 18% 4% 11% 4% 10% 31% 33% 46% 19% 7%
PERSONS
13-17 31* 6% 29% 22% 44% 22% 16% 39% 13% 3% 10% 0 0% 11% 67% 44% 33% 0%
18-24 100 18% 43% 35% 47% 5% 16% 26% 21% 2% 8% 4% 12% 33% 19% 40% 9% 2%
25-34 100 25% 49% 20% 43% 6% 18% 34% 17% 4% 13% 3% 10% 29% 43% 51% 20% 10%
35-49 85 26% 55% 30% 45% 0% 24% 40% 14% 8% 12% 8% 12% 36% 34% 53% 28% 15%
Under 25 131 15% 40% 33% 46% 8% 16% 29% 19% 2% 8% 3% 9% 29% 27% 40% 13% 2%
25 Plus 185 25% 52% 25% 44% 3% 21% 37% 16% 6% 12% 5% 11% 32% 39% 52% 24% 13%
MALES
Males 170 18% 45% 25% 42% 1% 16% 33% 13% 4% 9% 4% 11% 30% 34% 49% 26% 9%
13-17 20* 0% 25% 40% 60% 20% 20% 40% 10% 0% 10% 0 0% 0% 80% 40% 40% 0%
18-24 50 18% 44% 18% 27% 0% 8% 16% 18% 2% 6% 2% 18% 32% 23% 41% 14% 5%
Under 25 70 13% 39% 22% 33% 4% 11% 23% 16% 1% 7% 1% 13% 26% 33% 41% 19% 4%
25 Plus 100 22% 49% 27% 47% 0% 19% 40% 11% 6% 10% 6% 10% 33% 35% 53% 31% 12%
FEMALES
Females 146 25% 49% 31% 47% 8% 22% 34% 22% 5% 13% 5% 9% 32% 35% 47% 14% 8%
13-17 11* 18% 36% 0% 25% 25% 9% 36% 18% 9% 9% 0 0% 25% 50% 50% 25% 0%
18-24 50 18% 42% 52% 67% 10% 24% 36% 24% 2% 10% 6% 6% 33% 14% 38% 5% 0%
Under 25 61 18% 41% 44% 60% 12% 21% 36% 23% 3% 10% 5% 5% 32% 20% 40% 8% 0%
25 Plus 85 29% 55% 23% 40% 6% 22% 33% 21% 6% 15% 5% 12% 32% 43% 51% 17% 13%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:14 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 38
Film:
Release Date:
Field Dates:
V DE VENGANZA (V FOR VENDETTA) / WB
March 17, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 35% 78% 30% 46% 7% 26% 41% 9% 12% 28% 15% 24% 51% 54% 53% 22% 9%
PERSONS
13-17 31* 35% 77% 29% 54% 0% 26% 55% 0% 16% 29% 16% 16% 58% 50% 50% 21% 21%
18-24 100 39% 77% 29% 43% 8% 23% 36% 11% 14% 28% 17% 25% 52% 58% 49% 19% 6%
25-34 100 31% 83% 39% 55% 8% 35% 49% 11% 11% 31% 14% 17% 54% 53% 52% 19% 7%
35-49 85 33% 75% 23% 36% 6% 20% 33% 7% 9% 24% 14% 36% 42% 50% 59% 28% 11%
Under 25 131 38% 77% 29% 46% 6% 24% 40% 8% 15% 28% 17% 23% 53% 56% 50% 20% 10%
25 Plus 185 32% 79% 32% 47% 7% 28% 42% 9% 10% 28% 14% 26% 49% 52% 55% 23% 9%
MALES
Males 170 32% 78% 32% 50% 2% 28% 45% 3% 12% 32% 17% 28% 50% 55% 55% 27% 12%
13-17 20* 30% 75% 27% 67% 0% 25% 65% 0% 10% 30% 10% 5% 47% 53% 47% 13% 27%
18-24 50 38% 84% 33% 48% 2% 28% 42% 4% 16% 38% 20% 30% 55% 60% 38% 19% 7%
Under 25 70 36% 81% 32% 53% 2% 27% 49% 3% 14% 36% 17% 23% 53% 58% 40% 18% 12%
25 Plus 100 29% 75% 32% 48% 1% 29% 43% 3% 11% 30% 17% 31% 48% 52% 67% 33% 12%
FEMALES
Females 146 38% 79% 29% 42% 13% 24% 36% 16% 12% 23% 13% 21% 52% 53% 50% 16% 6%
13-17 11* 45% 82% 33% 33% 0% 27% 36% 0% 27% 27% 27% 36% 78% 44% 56% 33% 11%
18-24 50 40% 70% 23% 37% 14% 18% 30% 18% 12% 18% 14% 20% 49% 57% 63% 20% 6%
Under 25 61 41% 72% 25% 36% 11% 20% 31% 15% 15% 20% 16% 23% 55% 55% 61% 23% 7%
25 Plus 85 35% 85% 32% 46% 14% 27% 40% 16% 9% 25% 11% 20% 50% 51% 43% 13% 6%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
March 30, 2006 09:36:14 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 39
Film:
Release Date:
Field Dates:
VIDA SALVAJE (WILD, THE) / BVI
April 14, 2006
March 26 - March 28, 2006
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
316 0% 11% 51% 61% 9% 15% 32% 16% 0% 3% - 2% 23% 26% 50% 14% 2%
PERSONS
13-17 31* 0% 3% 100% 100% 0% 13% 26% 10% 0% 0% - 0% 0% 0% 100% 0% 0%
18-24 100 0% 12% 42% 58% 8% 11% 28% 18% 0% 2% - 3% 17% 17% 33% 8% 0%
25-34 100 0% 9% 44% 56% 11% 14% 32% 15% 0% 0% - 2% 22% 33% 56% 11% 0%
35-49 85 1% 16% 64% 71% 7% 22% 45% 15% 1% 8% - 2% 43% 43% 64% 21% 7%
Under 25 131 0% 10% 46% 62% 8% 11% 27% 16% 0% 2% - 2% 15% 15% 38% 8% 0%
25 Plus 185 1% 12% 57% 65% 9% 18% 38% 15% 1% 4% - 2% 35% 39% 61% 17% 4%
MALES
Males 170 0% 12% 55% 70% 10% 16% 38% 13% 0% 3% - 4% 40% 40% 55% 15% 5%
13-17 20* 0% 5% 100% 100% 0% 15% 30% 5% 0% 0% - 0% 0% 0% 100% 0% 0%
18-24 50 0% 14% 43% 71% 0% 12% 36% 18% 0% 2% - 6% 29% 29% 29% 0% 0%
Under 25 70 0% 11% 50% 75% 0% 13% 34% 14% 0% 1% - 4% 25% 25% 38% 0% 0%
25 Plus 100 0% 12% 58% 67% 17% 19% 40% 12% 0% 4% - 4% 50% 50% 67% 25% 8%
FEMALES
Females 146 1% 11% 50% 56% 6% 14% 29% 18% 1% 3% - 0% 13% 19% 50% 13% 0%
13-17 11* 0% 0% N/A N/A N/A 9% 18% 18% 0% 0% - 0% N/A N/A N/A N/A N/A
18-24 50 0% 10% 40% 40% 20% 10% 20% 18% 0% 2% - 0% 0% 0% 40% 20% 0%
Under 25 61 0% 8% 40% 40% 20% 10% 20% 18% 0% 2% - 0% 0% 0% 40% 20% 0%
25 Plus 85 1% 13% 55% 64% 0% 16% 35% 19% 1% 4% - 0% 18% 27% 55% 9% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
History Report
March 30, 2006 09:40:41 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 40
Film Tracking Study MexicoHistory Field Dates: March 26 - March 28, 2006
Int'l Territory: Mexico
Film:
Release Date:
Field Dates:
ANNAPOLIS / BVI
April 7, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
March 19 - March 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
March 19 - March 21, 2006 7% 9% 5% 6% 8% 6% 6% 9% 7% 6% 11% 4% 8% 6% 5% 9% 4% 8% 21% 33% 17% 25% 0%
March 26 - March 28, 2006 6% 8% 3% 8% 4% 3% 10% 6% 2% 11% 6% 5% 14% 5% 2% 0% 6% 5% 37% 16% 47% 37% 8%
DEFINITE INTEREST - AWARE
March 19 - March 21, 2006 22% 19% 25% 22% 20% 33% 17% 22% 17% 20% 18% 0% 25% 25% 25% 50% 0% 0% 40% 20% 0% 20% 0%
March 26 - March 28, 2006 11% 7% 20% 18% 0% 0% 20% 0% 0% 13% 0% 0% 14% 33% 0% N/A 33% 0% 100% 0% 50% 0% 0%
FIRST CHOICE - ALL
March 19 - March 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
CONFIDENTIAL
History Report
March 30, 2006 09:40:42 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 41
Film:
Release Date:
Field Dates:
BAJOS INSTINTOS 2 (BASIC INSTINCT 2) / BVI
April 28, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
March 19 - March 21, 2006 0% 0% 1% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 1% 0% 5% 0% 0% 0% 0% 0% 100% 0%
March 26 - March 28, 2006 1% 1% 1% 1% 1% 0% 1% 1% 0% 0% 1% 0% 0% 2% 0% 0% 2% 0% 0% 0% 50% 50% 0%
TOTAL AWARE
March 19 - March 21, 2006 46% 49% 44% 39% 53% 33% 42% 53% 53% 43% 53% 30% 50% 35% 53% 36% 34% 3% 25% 31% 31% 27% 6%
March 26 - March 28, 2006 43% 45% 44% 33% 53% 19% 37% 48% 59% 31% 55% 15% 38% 34% 51% 27% 36% 2% 26% 49% 34% 18% 8%
DEFINITE INTEREST - AWARE
March 19 - March 21, 2006 26% 29% 25% 21% 31% 0% 29% 34% 28% 18% 36% 0% 24% 24% 26% 0% 35% 0% 38% 38% 33% 14% 5%
March 26 - March 28, 2006 26% 34% 25% 16% 36% 17% 16% 25% 46% 18% 40% 0% 21% 14% 30% 33% 11% 0% 33% 55% 36% 12% 10%
FIRST CHOICE - ALL
March 19 - March 21, 2006 3% 3% 3% 1% 4% 0% 2% 0% 10% 0% 6% 0% 0% 3% 2% 0% 4% 0% 10% 20% 20% 4% 0%
March 26 - March 28, 2006 2% 4% 1% 1% 3% 0% 1% 3% 4% 1% 5% 0% 2% 0% 1% 0% 0% 0% 29% 29% 29% 5% 0%
CONFIDENTIAL
History Report
March 30, 2006 09:40:42 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 42
Film:
Release Date:
Field Dates:
COLOR DEL CRIMEN, EL (FREEDOMLAND) / SPRI
April 14, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
March 19 - March 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
March 19 - March 21, 2006 12% 8% 16% 13% 11% 12% 13% 10% 12% 10% 7% 15% 8% 15% 16% 9% 18% 5% 38% 21% 26% 31% 3%
March 26 - March 28, 2006 9% 11% 8% 9% 9% 10% 9% 10% 8% 13% 9% 5% 16% 5% 9% 18% 2% 3% 28% 38% 14% 24% 11%
DEFINITE INTEREST - AWARE
March 19 - March 21, 2006 27% 13% 38% 32% 25% 17% 38% 20% 30% 0% 29% 0% 0% 55% 23% 50% 56% 0% 55% 18% 27% 27% 0%
March 26 - March 28, 2006 40% 33% 36% 42% 29% 67% 33% 20% 43% 33% 33% 0% 38% 67% 25% 100% 0% 0% 20% 50% 10% 10% 10%
FIRST CHOICE - ALL
March 19 - March 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 26 - March 28, 2006 1% 1% 1% 2% 0% 0% 3% 0% 0% 1% 0% 0% 2% 3% 0% 0% 4% 0% 0% 0% 0% 0% 0%
CONFIDENTIAL
History Report
March 30, 2006 09:40:42 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 43
Film:
Release Date:
Field Dates:
CUANDO UN EXTRAÑO LLAMA (WHEN A STRANGER CALLS) / SPRI
April 28, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
March 26 - March 28, 2006 10% 11% 11% 8% 12% 10% 8% 15% 9% 6% 14% 10% 4% 11% 11% 9% 12% 9% 29% 35% 24% 21% 6%
DEFINITE INTEREST - AWARE
March 26 - March 28, 2006 31% 44% 25% 27% 39% 0% 38% 27% 63% 25% 50% 0% 50% 29% 22% 0% 33% 0% 33% 33% 42% 25% 8%
FIRST CHOICE - ALL
March 26 - March 28, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0%
CONFIDENTIAL
History Report
March 30, 2006 09:40:42 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 44
Film:
Release Date:
Field Dates:
DESCUARTIZADOS DE MIEDO (SCARY MOVIE 4) / BVI
April 21, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
March 19 - March 21, 2006 0% 0% 1% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 1% 0% 5% 0% 0% 0% 0% 100% 0% 0%
March 26 - March 28, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 100% 100% 100% 100% 100% 0%
TOTAL AWARE
March 19 - March 21, 2006 27% 21% 31% 32% 21% 37% 29% 27% 14% 25% 18% 30% 22% 39% 25% 45% 36% 4% 27% 14% 34% 28% 5%
March 26 - March 28, 2006 26% 26% 24% 31% 21% 35% 30% 20% 21% 27% 25% 25% 28% 36% 15% 55% 32% 5% 29% 33% 41% 20% 7%
DEFINITE INTEREST - AWARE
March 19 - March 21, 2006 34% 30% 40% 38% 32% 56% 28% 33% 27% 26% 33% 38% 18% 46% 30% 70% 33% 0% 30% 7% 33% 20% 3%
March 26 - March 28, 2006 45% 45% 43% 54% 34% 91% 40% 30% 39% 63% 32% 100% 50% 45% 38% 83% 31% 0% 31% 37% 40% 20% 6%
FIRST CHOICE - ALL
March 19 - March 21, 2006 2% 1% 3% 2% 2% 4% 1% 1% 2% 1% 0% 4% 0% 3% 4% 5% 2% 0% 17% 0% 17% 0% 0%
March 26 - March 28, 2006 3% 4% 2% 5% 2% 13% 2% 2% 1% 6% 2% 15% 2% 3% 1% 9% 2% 0% 11% 33% 11% 6% 0%
CONFIDENTIAL
History Report
March 30, 2006 09:40:43 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 45
Film:
Release Date:
Field Dates:
DESTINO FINAL (FINAL DESTINATION 3) / GSISA
March 24, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
February 19 - February 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 26 - February 28, 2006 1% 1% 1% 2% 0% 0% 3% 0% 0% 3% 0% 0% 4% 2% 0% 0% 2% 33% 33% 33% 33% 33% 0%
March 5 - March 7, 2006 1% 1% 1% 1% 1% 0% 1% 0% 1% 0% 1% 0% 0% 2% 0% 0% 2% 50% 50% 50% 0% 0% 0%
March 12 - March 14, 2006 1% 1% 2% 2% 1% 2% 2% 1% 1% 0% 1% 0% 0% 4% 1% 3% 4% 40% 60% 20% 60% 40% 20%
March 19 - March 21, 2006 2% 2% 3% 2% 2% 4% 1% 2% 2% 1% 2% 4% 0% 3% 2% 5% 2% 0% 43% 14% 14% 14% 0%
March 26 - March 28, 2006 14% 18% 10% 11% 17% 13% 11% 7% 28% 16% 20% 15% 16% 7% 13% 9% 6% 20% 37% 33% 52% 22% 11%
TOTAL AWARE
February 19 - February 21, 2006 26% 22% 30% 29% 23% 32% 28% 23% 24% 22% 22% 23% 22% 36% 25% 39% 34% 9% 31% 25% 25% 26% 3%
February 26 - February 28, 2006 30% 26% 34% 35% 25% 39% 34% 27% 24% 27% 25% 29% 26% 44% 26% 50% 42% 6% 30% 30% 23% 23% 4%
March 5 - March 7, 2006 44% 43% 41% 55% 33% 55% 55% 34% 32% 49% 39% 52% 48% 62% 25% 60% 62% 12% 28% 31% 24% 26% 3%
March 12 - March 14, 2006 43% 42% 43% 52% 35% 55% 50% 39% 30% 46% 39% 46% 46% 57% 30% 62% 54% 8% 29% 23% 31% 23% 5%
March 19 - March 21, 2006 49% 46% 52% 55% 44% 55% 55% 47% 40% 49% 43% 52% 48% 61% 44% 59% 62% 7% 36% 28% 32% 20% 3%
March 26 - March 28, 2006 59% 64% 54% 61% 58% 48% 65% 60% 55% 63% 64% 50% 68% 59% 51% 45% 62% 9% 33% 39% 39% 15% 6%
DEFINITE INTEREST - AWARE
February 19 - February 21, 2006 27% 24% 30% 30% 25% 25% 32% 17% 33% 31% 18% 20% 36% 29% 32% 27% 29% 0% 33% 17% 33% 33% 4%
February 26 - February 28, 2006 34% 35% 33% 34% 34% 31% 35% 30% 40% 33% 36% 20% 38% 34% 32% 38% 33% 0% 41% 34% 28% 28% 6%
March 5 - March 7, 2006 27% 37% 18% 32% 24% 35% 31% 26% 21% 46% 29% 45% 46% 19% 15% 17% 19% 0% 38% 30% 30% 41% 3%
March 12 - March 14, 2006 31% 25% 36% 30% 30% 34% 28% 33% 26% 26% 23% 27% 26% 33% 41% 39% 30% 0% 43% 16% 16% 30% 5%
March 19 - March 21, 2006 16% 14% 19% 15% 18% 22% 11% 21% 13% 11% 16% 7% 13% 18% 19% 38% 10% 0% 38% 27% 35% 35% 4%
March 26 - March 28, 2006 31% 28% 33% 35% 26% 33% 35% 32% 19% 39% 20% 30% 41% 31% 35% 40% 29% 0% 39% 55% 32% 14% 7%
CONFIDENTIAL
History Report
March 30, 2006 09:40:43 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 46
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
FIRST CHOICE - ALL
February 19 - February 21, 2006 3% 1% 5% 6% 1% 6% 6% 1% 0% 3% 0% 0% 4% 9% 1% 11% 8% 10% 20% 10% 10% 8% 0%
February 26 - February 28, 2006 4% 2% 5% 6% 2% 6% 6% 1% 2% 4% 1% 0% 6% 8% 2% 13% 6% 9% 27% 55% 18% 11% 0%
March 5 - March 7, 2006 4% 6% 2% 6% 3% 10% 5% 3% 3% 8% 4% 10% 8% 3% 1% 10% 2% 8% 23% 31% 23% 12% 0%
March 12 - March 14, 2006 3% 3% 3% 4% 2% 8% 2% 2% 2% 5% 1% 13% 2% 3% 3% 3% 2% 0% 20% 10% 30% 17% 10%
March 19 - March 21, 2006 4% 2% 7% 4% 4% 4% 4% 5% 4% 0% 3% 0% 0% 8% 6% 9% 8% 0% 57% 29% 21% 9% 0%
March 26 - March 28, 2006 5% 6% 4% 7% 4% 10% 6% 4% 4% 9% 4% 5% 10% 5% 4% 18% 2% 0% 50% 81% 31% 9% 13%
Film:
Release Date:
Field Dates:
DESTINO FINAL (FINAL DESTINATION 3) / GSISA
March 24, 2006
March 26 - March 28, 2006
CONFIDENTIAL
History Report
March 30, 2006 09:40:43 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 47
Film:
Release Date:
Field Dates:
DOS POR EL DINERO (TWO FOR THE MONEY) / UIP
March 31, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
February 26 - February 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 5 - March 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 12 - March 14, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 100% 100% 100% 100% 0%
March 19 - March 21, 2006 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 100% 100% 0% 0%
March 26 - March 28, 2006 1% 2% 1% 1% 2% 0% 1% 3% 1% 1% 3% 0% 2% 0% 1% 0% 0% 60% 0% 60% 60% 0% 20%
TOTAL AWARE
February 26 - February 28, 2006 12% 14% 11% 12% 12% 6% 14% 13% 12% 15% 13% 0% 20% 9% 12% 13% 8% 15% 23% 31% 28% 21% 3%
March 5 - March 7, 2006 11% 10% 13% 8% 14% 3% 10% 15% 12% 4% 14% 5% 4% 13% 13% 0% 16% 29% 20% 37% 26% 17% 22%
March 12 - March 14, 2006 14% 17% 11% 10% 17% 6% 13% 18% 16% 11% 22% 4% 14% 10% 11% 7% 12% 6% 35% 27% 23% 31% 3%
March 19 - March 21, 2006 16% 10% 23% 16% 15% 18% 15% 16% 15% 12% 8% 15% 10% 21% 25% 23% 20% 21% 35% 44% 31% 13% 9%
March 26 - March 28, 2006 23% 24% 23% 21% 25% 16% 22% 26% 25% 19% 28% 15% 20% 23% 22% 18% 24% 15% 34% 43% 19% 9% 6%
DEFINITE INTEREST - AWARE
February 26 - February 28, 2006 31% 35% 31% 19% 43% 50% 14% 54% 30% 20% 46% N/A 20% 17% 40% 50% 0% 0% 31% 31% 31% 23% 0%
March 5 - March 7, 2006 30% 24% 33% 27% 29% 0% 30% 40% 11% 33% 21% 0% 50% 25% 40% N/A 25% 0% 30% 40% 20% 0% 10%
March 12 - March 14, 2006 30% 23% 44% 19% 38% 0% 23% 33% 43% 0% 32% 0% 0% 38% 50% 0% 50% 0% 27% 33% 33% 27% 0%
March 19 - March 21, 2006 17% 18% 17% 4% 29% 11% 0% 25% 33% 11% 25% 25% 0% 0% 30% 0% 0% 0% 44% 44% 33% 0% 0%
March 26 - March 28, 2006 22% 20% 24% 19% 23% 20% 18% 23% 24% 31% 14% 33% 30% 7% 37% 0% 8% 0% 56% 38% 31% 6% 6%
FIRST CHOICE - ALL
February 26 - February 28, 2006 2% 4% 1% 2% 3% 0% 3% 1% 5% 3% 5% 0% 4% 2% 0% 0% 2% 13% 13% 13% 13% 0% 0%
March 5 - March 7, 2006 1% 1% 2% 0% 2% 0% 0% 3% 1% 0% 1% 0% 0% 0% 4% 0% 0% 0% 0% 50% 0% 0% 0%
March 12 - March 14, 2006 1% 2% 1% 0% 2% 0% 0% 1% 3% 0% 3% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%
March 19 - March 21, 2006 2% 1% 3% 1% 3% 0% 1% 2% 5% 1% 1% 0% 2% 0% 6% 0% 0% 0% 29% 14% 0% 6% 0%
March 26 - March 28, 2006 2% 2% 2% 2% 2% 0% 3% 0% 4% 3% 1% 0% 4% 2% 2% 0% 2% 0% 33% 33% 17% 8% 0%
CONFIDENTIAL
History Report
March 30, 2006 09:40:44 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 48
Film:
Release Date:
Field Dates:
EL DESPERTAR DEL DIABLO (HILLS HAVE EYES, THE) / Fox
April 14, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 19 - March 21, 2006 1% 1% 1% 1% 1% 0% 1% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 50% 50% 0% 50% 0% 0%
March 26 - March 28, 2006 3% 4% 3% 3% 3% 0% 4% 2% 5% 3% 4% 0% 4% 3% 2% 0% 4% 0% 40% 20% 40% 10% 0%
TOTAL AWARE
March 12 - March 14, 2006 20% 25% 15% 20% 20% 11% 25% 20% 19% 24% 25% 8% 32% 16% 13% 14% 18% 4% 24% 21% 22% 35% 15%
March 19 - March 21, 2006 22% 23% 22% 20% 24% 29% 16% 21% 28% 19% 26% 30% 14% 21% 22% 27% 18% 4% 39% 23% 35% 27% 9%
March 26 - March 28, 2006 26% 27% 25% 26% 26% 23% 27% 28% 25% 24% 29% 25% 24% 28% 24% 18% 30% 6% 33% 22% 39% 20% 5%
DEFINITE INTEREST - AWARE
March 12 - March 14, 2006 27% 26% 28% 29% 24% 17% 32% 20% 29% 33% 20% 50% 31% 23% 33% 0% 33% 0% 39% 22% 17% 44% 17%
March 19 - March 21, 2006 34% 32% 36% 33% 34% 36% 31% 29% 39% 27% 35% 25% 29% 40% 33% 50% 33% 0% 44% 32% 32% 32% 16%
March 26 - March 28, 2006 29% 30% 27% 32% 27% 29% 33% 32% 19% 29% 31% 20% 33% 35% 20% 50% 33% 0% 38% 21% 50% 29% 4%
FIRST CHOICE - ALL
March 12 - March 14, 2006 1% 1% 1% 2% 1% 2% 2% 1% 0% 1% 1% 0% 2% 3% 0% 3% 2% 0% 0% 0% 25% 11% 25%
March 19 - March 21, 2006 2% 3% 0% 2% 2% 2% 2% 2% 1% 4% 3% 4% 4% 0% 0% 0% 0% 0% 33% 0% 0% 5% 0%
March 26 - March 28, 2006 3% 3% 3% 2% 4% 0% 2% 3% 5% 0% 5% 0% 0% 3% 2% 0% 4% 0% 11% 0% 22% 5% 0%
CONFIDENTIAL
History Report
March 30, 2006 09:40:44 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 49
Film:
Release Date:
Field Dates:
EL GRAN RESCATE (THE GREAT RAID) / BVI
April 7, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 11 - December 13, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 18 - December 20, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
January 8 - January 10, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
January 15 - January 17, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
January 22 - January 24, 2006 0% 1% 0% 1% 0% 2% 0% 0% 0% 1% 0% 5% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% 100%
March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 19 - March 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
December 11 - December 13, 2005 2% 3% 2% 2% 3% 6% 1% 4% 0% 2% 4% 7% 0% 3% 0% 6% 2% 0% 43% 71% 29% 25% 0%
December 18 - December 20, 2005 3% 3% 3% 3% 3% 2% 3% 3% 4% 3% 3% 0% 4% 3% 4% 4% 2% 0% 30% 20% 40% 10% 0%
January 8 - January 10, 2006 2% 4% 1% 2% 3% 6% 1% 2% 4% 3% 4% 11% 0% 2% 1% 0% 2% 25% 38% 13% 0% 38% 6%
January 15 - January 17, 2006 2% 3% 2% 2% 3% 0% 2% 3% 4% 2% 5% 0% 2% 2% 1% 0% 2% 0% 14% 14% 43% 29% 0%
January 22 - January 24, 2006 3% 2% 3% 3% 2% 7% 1% 2% 3% 1% 2% 5% 0% 4% 3% 10% 2% 13% 50% 25% 25% 25% 25%
March 12 - March 14, 2006 11% 12% 10% 11% 11% 6% 14% 6% 16% 16% 9% 8% 20% 6% 12% 3% 8% 5% 22% 16% 27% 32% 10%
March 19 - March 21, 2006 9% 9% 10% 6% 12% 8% 5% 13% 11% 6% 11% 4% 8% 6% 14% 14% 2% 3% 26% 29% 16% 23% 2%
March 26 - March 28, 2006 11% 14% 9% 11% 12% 13% 10% 11% 14% 16% 13% 20% 14% 5% 12% 0% 6% 16% 22% 30% 32% 16% 4%
CONFIDENTIAL
History Report
March 30, 2006 09:40:45 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 50
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
DEFINITE INTEREST - AWARE
December 11 - December 13, 2005 50% 60% 50% 67% 50% 50% 100% 50% N/A 100% 50% 100% N/A 50% N/A 0% 100% 0% 50% 75% 25% 50% 0%
December 18 - December 20, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% N/A 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
January 8 - January 10, 2006 81% 40% 100% 100% 40% 100% 100% 0% 67% 100% 25% 100% N/A 100% 100% N/A 100% 0% 50% 25% 0% 25% 0%
January 15 - January 17, 2006 13% 40% 0% 0% 40% N/A 0% 33% 50% 0% 50% N/A 0% 0% 0% N/A 0% 0% 50% 0% 100% 0% 0%
January 22 - January 24, 2006 29% 0% 60% 50% 25% 33% 100% 50% 0% 0% 0% 0% N/A 67% 50% 50% 100% 0% 33% 0% 33% 33% 0%
March 12 - March 14, 2006 19% 19% 25% 12% 30% 0% 14% 17% 36% 17% 22% 0% 20% 0% 36% 0% 0% 0% 13% 38% 25% 25% 25%
March 19 - March 21, 2006 14% 13% 20% 11% 18% 0% 20% 8% 33% 20% 9% 0% 25% 0% 27% 0% 0% 0% 40% 60% 20% 20% 20%
March 26 - March 28, 2006 3% 0% 8% 0% 4% 0% 0% 9% 0% 0% 0% 0% 0% 0% 10% N/A 0% 0% 100% 0% 100% 0% 0%
FIRST CHOICE - ALL
December 11 - December 13, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 18 - December 20, 2005 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
January 8 - January 10, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
January 15 - January 17, 2006 0% 1% 0% 0% 1% 0% 0% 0% 2% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
January 22 - January 24, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 19 - March 21, 2006 1% 1% 1% 1% 1% 4% 0% 1% 0% 1% 1% 4% 0% 1% 0% 5% 0% 33% 0% 0% 0% 0% 0%
March 26 - March 28, 2006 1% 1% 1% 0% 1% 0% 0% 0% 2% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%
Film:
Release Date:
Field Dates:
EL GRAN RESCATE (THE GREAT RAID) / BVI
April 7, 2006
March 26 - March 28, 2006
CONFIDENTIAL
History Report
March 30, 2006 09:40:45 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 51
Film:
Release Date:
Field Dates:
EL PLAN PERFECTO (INSIDE MAN) / UIP
March 24, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
February 19 - February 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 26 - February 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 5 - March 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 12 - March 14, 2006 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0%
March 19 - March 21, 2006 1% 1% 1% 0% 1% 0% 0% 2% 0% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 50% 0% 50% 0%
March 26 - March 28, 2006 19% 15% 23% 15% 22% 6% 18% 20% 24% 11% 18% 0% 16% 20% 26% 18% 20% 38% 43% 40% 42% 17% 10%
TOTAL AWARE
February 19 - February 21, 2006 12% 12% 12% 10% 13% 8% 11% 13% 14% 10% 13% 14% 8% 10% 14% 4% 14% 3% 23% 38% 30% 20% 2%
February 26 - February 28, 2006 15% 17% 13% 14% 16% 6% 17% 12% 20% 13% 19% 6% 16% 15% 12% 6% 18% 6% 44% 27% 27% 21% 5%
March 5 - March 7, 2006 20% 19% 22% 18% 22% 23% 17% 22% 21% 18% 20% 24% 16% 18% 24% 20% 18% 5% 42% 27% 31% 16% 4%
March 12 - March 14, 2006 20% 20% 20% 18% 22% 11% 21% 24% 19% 19% 21% 4% 26% 16% 22% 17% 16% 4% 34% 29% 25% 19% 2%
March 19 - March 21, 2006 35% 25% 44% 35% 33% 47% 29% 37% 28% 29% 23% 41% 22% 42% 46% 55% 36% 7% 30% 38% 26% 21% 7%
March 26 - March 28, 2006 54% 49% 60% 52% 56% 48% 53% 55% 56% 46% 52% 50% 44% 59% 60% 45% 62% 21% 36% 48% 40% 15% 7%
DEFINITE INTEREST - AWARE
February 19 - February 21, 2006 27% 25% 40% 7% 48% 0% 9% 38% 58% 0% 38% 0% 0% 13% 58% 0% 14% 0% 23% 38% 38% 31% 8%
February 26 - February 28, 2006 43% 50% 35% 47% 41% 100% 41% 33% 47% 56% 47% 100% 50% 40% 30% 100% 33% 0% 62% 24% 24% 29% 5%
March 5 - March 7, 2006 36% 38% 33% 38% 34% 43% 35% 45% 19% 38% 37% 60% 25% 36% 32% 0% 44% 0% 59% 14% 32% 23% 5%
March 12 - March 14, 2006 44% 43% 48% 33% 54% 33% 33% 38% 76% 21% 57% 100% 15% 46% 50% 20% 63% 0% 48% 35% 23% 23% 3%
March 19 - March 21, 2006 44% 47% 40% 40% 45% 52% 31% 41% 52% 36% 57% 55% 18% 43% 38% 50% 39% 0% 29% 46% 31% 17% 8%
March 26 - March 28, 2006 32% 35% 29% 35% 29% 27% 38% 25% 33% 41% 31% 40% 41% 31% 27% 0% 35% 0% 39% 59% 39% 20% 7%
CONFIDENTIAL
History Report
March 30, 2006 09:40:46 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 52
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
FIRST CHOICE - ALL
February 19 - February 21, 2006 3% 1% 5% 3% 3% 4% 3% 2% 5% 1% 1% 0% 2% 5% 6% 7% 4% 0% 9% 9% 0% 0% 0%
February 26 - February 28, 2006 2% 2% 2% 2% 2% 0% 2% 0% 5% 1% 2% 0% 2% 2% 2% 0% 2% 0% 0% 0% 17% 7% 0%
March 5 - March 7, 2006 2% 1% 3% 0% 3% 0% 0% 4% 3% 0% 2% 0% 0% 0% 5% 0% 0% 0% 20% 0% 0% 0% 0%
March 12 - March 14, 2006 3% 4% 2% 1% 5% 0% 1% 2% 9% 0% 7% 0% 0% 1% 3% 0% 2% 0% 18% 0% 9% 0% 0%
March 19 - March 21, 2006 4% 3% 5% 3% 5% 0% 4% 6% 4% 4% 3% 0% 6% 1% 7% 0% 2% 0% 15% 31% 8% 0% 0%
March 26 - March 28, 2006 7% 6% 8% 5% 9% 0% 6% 8% 9% 6% 6% 0% 8% 3% 12% 0% 4% 0% 32% 41% 32% 10% 0%
Film:
Release Date:
Field Dates:
EL PLAN PERFECTO (INSIDE MAN) / UIP
March 24, 2006
March 26 - March 28, 2006
CONFIDENTIAL
History Report
March 30, 2006 09:40:46 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 53
Film:
Release Date:
Field Dates:
ERA DE HIELO 2, LA (ICE AGE 2: THE MELTDOWN) / Fox
March 31, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
February 26 - February 28, 2006 2% 2% 1% 2% 2% 0% 2% 2% 1% 1% 2% 0% 2% 2% 1% 0% 2% 20% 40% 20% 20% 40% 0%
March 5 - March 7, 2006 5% 4% 6% 6% 3% 10% 5% 3% 4% 6% 2% 10% 4% 7% 5% 10% 6% 14% 57% 43% 64% 50% 14%
March 12 - March 14, 2006 9% 10% 8% 8% 10% 13% 6% 12% 7% 9% 10% 21% 4% 8% 9% 7% 8% 16% 65% 48% 71% 42% 26%
March 19 - March 21, 2006 17% 16% 18% 19% 15% 18% 20% 14% 17% 17% 16% 19% 16% 22% 15% 18% 24% 12% 56% 58% 60% 35% 23%
March 26 - March 28, 2006 28% 29% 27% 25% 30% 13% 29% 30% 31% 23% 33% 15% 26% 28% 27% 9% 32% 7% 65% 72% 64% 37% 20%
TOTAL AWARE
February 26 - February 28, 2006 84% 80% 87% 87% 80% 82% 89% 83% 76% 82% 78% 71% 86% 92% 82% 94% 92% 6% 52% 46% 50% 27% 10%
March 5 - March 7, 2006 87% 86% 88% 85% 88% 81% 87% 89% 87% 85% 88% 81% 86% 87% 89% 80% 88% 8% 56% 39% 52% 33% 6%
March 12 - March 14, 2006 92% 89% 95% 91% 93% 91% 91% 94% 91% 86% 91% 92% 84% 95% 94% 90% 98% 8% 54% 46% 50% 28% 14%
March 19 - March 21, 2006 91% 89% 92% 92% 89% 96% 90% 89% 89% 90% 88% 100% 84% 94% 90% 91% 96% 7% 53% 50% 57% 33% 15%
March 26 - March 28, 2006 96% 96% 95% 96% 95% 94% 97% 98% 92% 94% 97% 90% 96% 98% 93% 100% 98% 5% 57% 63% 59% 29% 17%
DEFINITE INTEREST - AWARE
February 26 - February 28, 2006 57% 59% 56% 54% 60% 70% 49% 60% 60% 60% 59% 75% 56% 49% 61% 67% 43% 0% 64% 50% 53% 32% 12%
March 5 - March 7, 2006 64% 61% 68% 61% 67% 60% 61% 72% 61% 55% 66% 65% 51% 67% 69% 50% 70% 0% 60% 42% 55% 37% 8%
March 12 - March 14, 2006 57% 49% 66% 55% 60% 46% 59% 55% 65% 52% 47% 41% 57% 57% 74% 50% 61% 0% 62% 47% 53% 30% 14%
March 19 - March 21, 2006 60% 52% 68% 61% 58% 51% 67% 66% 49% 49% 55% 41% 55% 74% 63% 65% 77% 0% 63% 56% 63% 34% 17%
March 26 - March 28, 2006 67% 63% 71% 67% 65% 66% 68% 68% 62% 59% 65% 56% 60% 77% 66% 82% 76% 0% 68% 63% 60% 34% 21%
FIRST CHOICE - ALL
February 26 - February 28, 2006 15% 16% 15% 15% 15% 12% 16% 19% 11% 15% 16% 0% 20% 15% 14% 25% 12% 2% 56% 44% 50% 9% 15%
March 5 - March 7, 2006 27% 25% 29% 24% 28% 26% 24% 31% 25% 23% 27% 14% 26% 27% 30% 50% 22% 1% 57% 37% 52% 14% 6%
March 12 - March 14, 2006 18% 18% 19% 17% 20% 17% 17% 18% 22% 14% 22% 8% 16% 20% 18% 24% 18% 3% 64% 47% 58% 17% 19%
March 19 - March 21, 2006 23% 24% 22% 23% 23% 20% 24% 25% 21% 23% 25% 15% 28% 22% 21% 27% 20% 1% 61% 54% 64% 21% 20%
March 26 - March 28, 2006 27% 29% 26% 23% 31% 16% 25% 34% 27% 19% 36% 25% 16% 28% 25% 0% 34% 1% 63% 63% 63% 17% 23%
CONFIDENTIAL
History Report
March 30, 2006 09:40:46 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 54
Film:
Release Date:
Field Dates:
HOSTAL (HOSTEL) / SPRI
March 17, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
February 12 - February 14, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0%
February 19 - February 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 26 - February 28, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%
March 5 - March 7, 2006 2% 2% 1% 1% 2% 0% 1% 2% 3% 1% 2% 0% 2% 0% 3% 0% 0% 0% 0% 60% 20% 60% 0%
March 12 - March 14, 2006 9% 12% 5% 8% 9% 6% 10% 12% 6% 14% 11% 13% 14% 4% 7% 0% 6% 3% 27% 73% 17% 30% 23%
March 19 - March 21, 2006 27% 25% 29% 31% 24% 24% 34% 22% 26% 30% 22% 26% 32% 32% 26% 23% 36% 31% 38% 53% 42% 31% 13%
March 26 - March 28, 2006 28% 28% 27% 32% 24% 29% 33% 23% 26% 37% 21% 25% 42% 26% 28% 36% 24% 37% 49% 56% 61% 29% 15%
TOTAL AWARE
February 12 - February 14, 2006 10% 10% 10% 11% 10% 16% 8% 11% 8% 14% 8% 32% 6% 8% 12% 6% 10% 3% 43% 20% 29% 31% 3%
February 19 - February 21, 2006 11% 12% 9% 15% 6% 26% 10% 6% 7% 19% 6% 36% 12% 12% 7% 18% 8% 6% 14% 29% 23% 26% 2%
February 26 - February 28, 2006 15% 17% 13% 18% 13% 9% 21% 15% 11% 18% 16% 12% 20% 18% 9% 6% 22% 2% 23% 23% 35% 29% 8%
March 5 - March 7, 2006 23% 24% 22% 22% 24% 16% 24% 30% 16% 23% 25% 19% 24% 22% 23% 10% 24% 6% 30% 27% 24% 35% 3%
March 12 - March 14, 2006 46% 54% 38% 48% 44% 47% 49% 51% 37% 59% 50% 67% 56% 38% 38% 31% 42% 7% 25% 63% 28% 22% 10%
March 19 - March 21, 2006 67% 62% 72% 72% 62% 76% 70% 64% 59% 68% 57% 74% 64% 76% 68% 77% 76% 19% 34% 56% 37% 26% 10%
March 26 - March 28, 2006 70% 69% 71% 71% 69% 74% 70% 75% 61% 76% 64% 70% 78% 66% 74% 82% 62% 25% 45% 52% 47% 23% 11%
DEFINITE INTEREST - AWARE
February 12 - February 14, 2006 34% 56% 12% 41% 28% 44% 38% 27% 29% 60% 50% 57% 67% 14% 10% 0% 20% 0% 50% 25% 33% 58% 0%
February 19 - February 21, 2006 48% 65% 27% 48% 50% 38% 60% 83% 17% 57% 83% 50% 67% 33% 17% 20% 50% 0% 24% 29% 24% 29% 6%
February 26 - February 28, 2006 32% 39% 25% 33% 33% 67% 29% 40% 22% 42% 38% 100% 30% 25% 25% 0% 27% 0% 19% 25% 50% 25% 6%
March 5 - March 7, 2006 37% 43% 35% 28% 48% 20% 29% 50% 42% 31% 50% 25% 33% 23% 44% 0% 25% 0% 21% 39% 11% 54% 0%
March 12 - March 14, 2006 41% 45% 36% 53% 31% 64% 47% 39% 18% 50% 40% 56% 46% 57% 18% 78% 48% 0% 38% 66% 38% 28% 14%
March 19 - March 21, 2006 30% 33% 26% 36% 24% 38% 34% 23% 25% 38% 28% 40% 38% 33% 20% 35% 32% 0% 43% 74% 43% 23% 12%
March 26 - March 28, 2006 25% 26% 23% 31% 20% 35% 30% 25% 12% 36% 17% 50% 31% 25% 22% 11% 29% 0% 57% 63% 37% 22% 6%
CONFIDENTIAL
History Report
March 30, 2006 09:40:47 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 55
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
FIRST CHOICE - ALL
February 12 - February 14, 2006 1% 2% 0% 2% 0% 4% 1% 0% 0% 4% 0% 9% 2% 0% 0% 0% 0% 0% 67% 33% 33% 20% 0%
February 19 - February 21, 2006 2% 3% 0% 3% 1% 6% 1% 0% 1% 6% 1% 14% 2% 0% 0% 0% 0% 0% 20% 0% 40% 14% 20%
February 26 - February 28, 2006 2% 3% 1% 4% 1% 3% 4% 1% 0% 6% 1% 6% 6% 2% 0% 0% 2% 0% 33% 17% 17% 6% 0%
March 5 - March 7, 2006 2% 1% 3% 2% 2% 0% 2% 3% 1% 1% 1% 0% 2% 2% 4% 0% 2% 0% 17% 50% 0% 16% 0%
March 12 - March 14, 2006 7% 10% 4% 11% 4% 13% 10% 7% 0% 16% 5% 21% 14% 6% 2% 7% 6% 4% 29% 58% 21% 13% 17%
March 19 - March 21, 2006 13% 15% 10% 18% 9% 18% 18% 10% 7% 22% 10% 30% 18% 14% 7% 5% 18% 16% 42% 65% 37% 9% 14%
March 26 - March 28, 2006 12% 13% 9% 15% 8% 23% 13% 14% 1% 19% 9% 25% 16% 11% 7% 18% 10% 6% 54% 66% 34% 11% 9%
Film:
Release Date:
Field Dates:
HOSTAL (HOSTEL) / SPRI
March 17, 2006
March 26 - March 28, 2006
CONFIDENTIAL
History Report
March 30, 2006 09:40:47 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 56
Film:
Release Date:
Field Dates:
LOS TUYOS, LOS MÍOS Y LOS NUESTROS (YOURS, MINE AND OURS) / SPRI
April 7, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
March 5 - March 7, 2006 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%
March 12 - March 14, 2006 1% 0% 1% 0% 1% 0% 0% 0% 2% 0% 0% 0% 0% 0% 2% 0% 0% 0% 50% 50% 100% 50% 50%
March 19 - March 21, 2006 2% 1% 3% 3% 1% 0% 4% 1% 0% 1% 0% 0% 2% 4% 1% 0% 6% 0% 20% 20% 100% 0% 20%
March 26 - March 28, 2006 2% 1% 2% 2% 2% 0% 2% 3% 0% 1% 1% 0% 2% 2% 2% 0% 2% 0% 0% 0% 80% 20% 0%
TOTAL AWARE
March 5 - March 7, 2006 23% 14% 33% 23% 22% 26% 22% 23% 21% 13% 14% 14% 12% 35% 32% 50% 32% 12% 38% 32% 39% 20% 0%
March 12 - March 14, 2006 31% 23% 40% 30% 33% 34% 28% 31% 35% 16% 28% 13% 18% 43% 38% 52% 38% 8% 31% 32% 46% 14% 4%
March 19 - March 21, 2006 38% 28% 46% 42% 33% 41% 42% 33% 32% 35% 23% 37% 34% 49% 44% 45% 50% 10% 32% 27% 52% 12% 4%
March 26 - March 28, 2006 39% 32% 47% 31% 45% 10% 38% 47% 42% 26% 37% 5% 34% 38% 54% 18% 42% 5% 23% 27% 63% 17% 4%
DEFINITE INTEREST - AWARE
March 5 - March 7, 2006 21% 22% 22% 17% 26% 50% 5% 30% 19% 22% 21% 67% 0% 14% 28% 40% 6% 0% 53% 33% 40% 33% 0%
March 12 - March 14, 2006 21% 13% 28% 26% 19% 44% 14% 16% 23% 17% 11% 0% 22% 29% 26% 53% 11% 0% 46% 29% 42% 8% 0%
March 19 - March 21, 2006 16% 8% 23% 16% 17% 25% 12% 12% 23% 0% 17% 0% 0% 29% 17% 50% 20% 0% 45% 25% 60% 10% 0%
March 26 - March 28, 2006 16% 15% 19% 12% 19% 0% 13% 9% 33% 11% 16% 0% 12% 13% 22% 0% 14% 0% 38% 29% 71% 5% 5%
FIRST CHOICE - ALL
March 5 - March 7, 2006 1% 1% 1% 1% 1% 0% 1% 1% 1% 0% 1% 0% 0% 2% 1% 0% 2% 0% 67% 33% 33% 14% 0%
March 12 - March 14, 2006 2% 0% 3% 2% 1% 4% 1% 1% 1% 0% 0% 0% 0% 4% 2% 7% 2% 0% 60% 20% 20% 8% 0%
March 19 - March 21, 2006 1% 1% 1% 1% 1% 2% 1% 0% 2% 1% 1% 0% 2% 1% 1% 5% 0% 25% 25% 0% 75% 13% 0%
March 26 - March 28, 2006 1% 1% 1% 1% 2% 0% 1% 0% 4% 1% 1% 0% 2% 0% 2% 0% 0% 0% 25% 50% 50% 0% 25%
CONFIDENTIAL
History Report
March 30, 2006 09:40:47 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 57
Film:
Release Date:
Field Dates:
MI AMIGA LA SIRENA (AQUAMARINE) / Fox
April 28, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
March 26 - March 28, 2006 14% 12% 15% 15% 12% 19% 13% 11% 14% 11% 12% 10% 12% 18% 13% 36% 14% 5% 21% 26% 57% 19% 2%
DEFINITE INTEREST - AWARE
March 26 - March 28, 2006 9% 0% 18% 5% 13% 17% 0% 0% 25% 0% 0% 0% 0% 9% 27% 25% 0% 0% 50% 0% 75% 0% 0%
FIRST CHOICE - ALL
March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
CONFIDENTIAL
History Report
March 30, 2006 09:40:48 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 58
Film:
Release Date:
Field Dates:
MI NOVIA SECRETA (PRIME) / GSISA
April 7, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
March 5 - March 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 19 - March 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 26 - March 28, 2006 1% 1% 1% 1% 1% 3% 0% 1% 1% 1% 1% 5% 0% 0% 1% 0% 0% 0% 33% 33% 33% 0% 33%
TOTAL AWARE
March 5 - March 7, 2006 10% 7% 11% 13% 6% 16% 12% 6% 5% 8% 6% 14% 6% 18% 5% 20% 18% 7% 22% 33% 22% 22% 0%
March 12 - March 14, 2006 9% 9% 8% 10% 7% 6% 13% 8% 6% 8% 9% 4% 10% 13% 4% 7% 16% 0% 31% 28% 10% 28% 0%
March 19 - March 21, 2006 12% 8% 16% 13% 10% 14% 13% 10% 11% 13% 5% 7% 16% 14% 17% 23% 10% 8% 26% 31% 36% 15% 0%
March 26 - March 28, 2006 12% 12% 13% 13% 12% 10% 14% 11% 13% 13% 11% 15% 12% 13% 13% 0% 16% 10% 23% 18% 36% 15% 3%
DEFINITE INTEREST - AWARE
March 5 - March 7, 2006 46% 58% 27% 29% 60% 60% 17% 67% 50% 50% 67% 67% 33% 18% 50% 50% 11% 0% 27% 27% 18% 27% 0%
March 12 - March 14, 2006 28% 27% 29% 31% 23% 33% 31% 25% 20% 33% 22% 100% 20% 30% 25% 0% 38% 0% 38% 25% 0% 50% 0%
March 19 - March 21, 2006 20% 20% 21% 15% 26% 29% 8% 20% 33% 20% 20% 50% 13% 10% 29% 20% 0% 0% 38% 38% 50% 25% 0%
March 26 - March 28, 2006 23% 10% 32% 35% 9% 33% 36% 9% 9% 22% 0% 33% 17% 50% 18% N/A 50% 0% 38% 13% 50% 38% 13%
FIRST CHOICE - ALL
March 5 - March 7, 2006 2% 2% 2% 3% 1% 3% 3% 2% 0% 1% 2% 0% 2% 5% 0% 10% 4% 17% 0% 33% 0% 13% 0%
March 12 - March 14, 2006 2% 2% 2% 4% 1% 6% 3% 2% 0% 4% 1% 4% 4% 4% 1% 7% 2% 13% 0% 0% 0% 0% 0%
March 19 - March 21, 2006 2% 1% 4% 1% 3% 2% 1% 3% 4% 1% 1% 4% 0% 1% 6% 0% 2% 13% 0% 0% 0% 0% 0%
March 26 - March 28, 2006 1% 1% 1% 2% 1% 3% 1% 1% 0% 1% 0% 5% 0% 2% 1% 0% 2% 0% 33% 0% 33% 0% 0%
CONFIDENTIAL
History Report
March 30, 2006 09:40:48 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 59
Film:
Release Date:
Field Dates:
NANNY MCPHEE: LA NANA MÁGICA (NANNY MCPHEE) / UIP
April 7, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
March 5 - March 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 12 - March 14, 2006 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0%
March 19 - March 21, 2006 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%
March 26 - March 28, 2006 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0%
TOTAL AWARE
March 5 - March 7, 2006 27% 17% 36% 28% 24% 16% 32% 26% 21% 20% 15% 10% 24% 38% 34% 30% 40% 6% 41% 38% 41% 16% 2%
March 12 - March 14, 2006 21% 18% 23% 26% 16% 26% 26% 18% 15% 22% 16% 25% 20% 30% 17% 28% 32% 0% 42% 24% 46% 13% 2%
March 19 - March 21, 2006 28% 15% 41% 34% 21% 33% 35% 27% 14% 22% 10% 22% 22% 47% 35% 45% 48% 6% 53% 30% 36% 9% 1%
March 26 - March 28, 2006 29% 26% 32% 29% 29% 29% 29% 33% 24% 27% 25% 35% 24% 31% 33% 18% 34% 4% 45% 26% 48% 18% 2%
DEFINITE INTEREST - AWARE
March 5 - March 7, 2006 24% 14% 34% 22% 31% 40% 19% 35% 25% 7% 20% 50% 0% 30% 37% 33% 30% 0% 52% 48% 33% 24% 5%
March 12 - March 14, 2006 24% 9% 36% 23% 26% 21% 23% 17% 38% 13% 6% 33% 0% 29% 47% 13% 38% 0% 59% 29% 35% 18% 6%
March 19 - March 21, 2006 21% 11% 27% 14% 34% 6% 17% 30% 45% 6% 20% 0% 9% 18% 39% 10% 21% 0% 65% 35% 30% 10% 0%
March 26 - March 28, 2006 22% 18% 30% 13% 32% 44% 3% 27% 40% 16% 20% 29% 8% 11% 43% 100% 0% 0% 73% 36% 50% 27% 5%
FIRST CHOICE - ALL
March 5 - March 7, 2006 3% 2% 4% 4% 2% 3% 4% 1% 3% 4% 0% 5% 4% 3% 4% 0% 4% 13% 13% 25% 38% 0% 0%
March 12 - March 14, 2006 1% 0% 2% 1% 1% 0% 2% 2% 0% 0% 0% 0% 0% 3% 2% 0% 4% 0% 50% 0% 0% 0% 0%
March 19 - March 21, 2006 4% 2% 7% 5% 3% 2% 6% 4% 2% 4% 0% 0% 6% 6% 7% 5% 6% 0% 46% 31% 8% 6% 8%
March 26 - March 28, 2006 3% 1% 5% 2% 4% 3% 1% 4% 5% 3% 0% 5% 2% 0% 9% 0% 0% 0% 50% 30% 30% 4% 0%
CONFIDENTIAL
History Report
March 30, 2006 09:40:49 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 60
Film:
Release Date:
Field Dates:
NO ES OTRA PELÍCULA DE AMOR (DATE MOVIE) / Fox
March 24, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
February 19 - February 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 26 - February 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 5 - March 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 19 - March 21, 2006 2% 2% 2% 2% 2% 0% 3% 4% 0% 3% 2% 0% 4% 1% 2% 0% 2% 0% 57% 29% 14% 0% 0%
March 26 - March 28, 2006 15% 15% 16% 14% 17% 16% 13% 17% 16% 16% 14% 10% 18% 11% 20% 27% 8% 18% 37% 59% 43% 8% 8%
TOTAL AWARE
February 19 - February 21, 2006 6% 8% 5% 9% 4% 12% 7% 5% 3% 10% 6% 14% 8% 8% 2% 11% 6% 5% 19% 29% 24% 33% 0%
February 26 - February 28, 2006 17% 18% 16% 19% 16% 21% 18% 19% 12% 18% 18% 12% 20% 20% 13% 31% 16% 7% 35% 28% 33% 26% 2%
March 5 - March 7, 2006 22% 18% 25% 22% 20% 6% 27% 24% 16% 18% 18% 10% 22% 27% 24% 0% 32% 6% 37% 29% 31% 31% 5%
March 12 - March 14, 2006 26% 25% 27% 30% 23% 32% 29% 27% 19% 22% 28% 17% 24% 38% 18% 45% 34% 9% 20% 18% 33% 26% 6%
March 19 - March 21, 2006 42% 37% 46% 48% 35% 53% 46% 40% 28% 39% 35% 44% 36% 58% 35% 64% 56% 7% 30% 31% 37% 19% 4%
March 26 - March 28, 2006 70% 68% 73% 68% 72% 74% 66% 72% 72% 67% 69% 70% 66% 69% 75% 82% 66% 11% 27% 52% 34% 14% 5%
DEFINITE INTEREST - AWARE
February 19 - February 21, 2006 20% 15% 38% 31% 13% 50% 14% 0% 33% 14% 17% 33% 0% 50% 0% 67% 33% 0% 20% 40% 20% 40% 0%
February 26 - February 28, 2006 35% 30% 38% 48% 21% 57% 44% 16% 30% 50% 17% 50% 50% 46% 27% 60% 38% 0% 44% 22% 39% 28% 6%
March 5 - March 7, 2006 22% 13% 29% 31% 14% 0% 33% 17% 8% 23% 6% 0% 27% 38% 21% N/A 38% 0% 21% 57% 0% 29% 0%
March 12 - March 14, 2006 28% 18% 39% 41% 16% 47% 38% 19% 12% 31% 11% 50% 25% 47% 25% 46% 47% 0% 27% 23% 27% 27% 0%
March 19 - March 21, 2006 30% 18% 40% 33% 25% 58% 20% 28% 22% 27% 11% 50% 11% 38% 43% 64% 25% 0% 45% 35% 33% 10% 5%
March 26 - March 28, 2006 23% 24% 18% 36% 11% 48% 32% 15% 7% 38% 14% 43% 36% 33% 8% 56% 27% 0% 38% 64% 28% 9% 9%
CONFIDENTIAL
History Report
March 30, 2006 09:40:49 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 61
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
FIRST CHOICE - ALL
February 19 - February 21, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0%
February 26 - February 28, 2006 1% 1% 1% 2% 1% 3% 1% 1% 1% 1% 1% 0% 2% 2% 1% 6% 0% 0% 50% 25% 0% 0% 0%
March 5 - March 7, 2006 1% 1% 1% 2% 1% 0% 2% 1% 0% 1% 0% 0% 2% 2% 1% 0% 2% 0% 33% 33% 0% 0% 0%
March 12 - March 14, 2006 2% 1% 3% 3% 1% 6% 1% 2% 0% 0% 1% 0% 0% 5% 1% 10% 2% 0% 17% 0% 0% 7% 0%
March 19 - March 21, 2006 5% 3% 6% 8% 1% 14% 5% 2% 0% 6% 0% 11% 4% 10% 2% 18% 6% 14% 21% 50% 14% 0% 0%
March 26 - March 28, 2006 3% 1% 3% 5% 1% 3% 5% 0% 1% 3% 0% 5% 2% 7% 1% 0% 8% 0% 29% 86% 14% 0% 14%
Film:
Release Date:
Field Dates:
NO ES OTRA PELÍCULA DE AMOR (DATE MOVIE) / Fox
March 24, 2006
March 26 - March 28, 2006
CONFIDENTIAL
History Report
March 30, 2006 09:40:49 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 62
Film:
Release Date:
Field Dates:
NUEVO MUNDO, EL (THE NEW WORLD) / GUSSI
April 21, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 5 - February 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 19 - February 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 19 - March 21, 2006 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 100% 0% 100% 0% 0%
March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
January 22 - January 24, 2006 20% 22% 18% 21% 20% 21% 21% 17% 23% 24% 21% 27% 22% 19% 18% 15% 20% 6% 31% 26% 23% 28% 5%
January 29 - January 31, 2006 16% 21% 11% 19% 15% 25% 17% 13% 16% 24% 19% 28% 22% 13% 9% 18% 12% 4% 29% 27% 21% 31% 1%
February 5 - February 7, 2006 14% 20% 8% 14% 15% 15% 14% 14% 16% 19% 20% 11% 24% 8% 8% 23% 4% 6% 32% 23% 36% 28% 1%
February 19 - February 21, 2006 23% 21% 24% 23% 22% 26% 21% 22% 23% 21% 21% 18% 22% 24% 24% 32% 20% 5% 36% 37% 33% 17% 1%
March 19 - March 21, 2006 23% 24% 23% 20% 26% 24% 18% 23% 30% 22% 25% 26% 20% 18% 27% 23% 16% 8% 23% 39% 29% 27% 2%
March 26 - March 28, 2006 18% 19% 17% 21% 16% 16% 23% 13% 19% 20% 18% 10% 24% 23% 13% 27% 22% 5% 19% 32% 26% 26% 5%
DEFINITE INTEREST - AWARE
January 22 - January 24, 2006 31% 32% 30% 40% 23% 44% 38% 6% 39% 35% 29% 33% 36% 46% 14% 67% 40% 0% 50% 25% 25% 20% 10%
January 29 - January 31, 2006 37% 41% 33% 27% 50% 0% 41% 69% 31% 28% 53% 0% 45% 25% 43% 0% 33% 0% 25% 30% 20% 25% 0%
February 5 - February 7, 2006 23% 31% 17% 25% 30% 33% 21% 29% 31% 33% 30% 67% 25% 0% 29% 0% 0% 0% 23% 38% 31% 23% 0%
February 19 - February 21, 2006 25% 25% 25% 24% 26% 23% 24% 36% 15% 20% 29% 0% 27% 26% 24% 33% 20% 0% 26% 42% 26% 32% 5%
March 19 - March 21, 2006 17% 17% 17% 17% 17% 25% 11% 26% 8% 12% 20% 14% 10% 23% 14% 40% 13% 0% 38% 46% 31% 38% 0%
March 26 - March 28, 2006 15% 6% 24% 11% 17% 20% 9% 15% 19% 0% 11% 0% 0% 21% 27% 33% 18% 0% 25% 38% 13% 25% 0%
CONFIDENTIAL
History Report
March 30, 2006 09:40:50 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 63
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
FIRST CHOICE - ALL
January 22 - January 24, 2006 2% 3% 2% 0% 4% 0% 0% 4% 5% 0% 5% 0% 0% 0% 4% 0% 0% 0% 13% 0% 0% 4% 0%
January 29 - January 31, 2006 1% 1% 1% 1% 0% 3% 1% 0% 0% 1% 0% 4% 0% 2% 0% 0% 2% 50% 0% 0% 50% 9% 0%
February 5 - February 7, 2006 1% 2% 0% 1% 2% 3% 0% 1% 2% 1% 3% 4% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 19 - February 21, 2006 2% 2% 3% 2% 3% 2% 2% 3% 2% 0% 3% 0% 0% 4% 2% 4% 4% 0% 0% 25% 13% 0% 0%
March 19 - March 21, 2006 1% 1% 1% 1% 1% 2% 1% 1% 0% 0% 1% 0% 0% 3% 0% 5% 2% 0% 0% 0% 0% 0% 0%
March 26 - March 28, 2006 1% 1% 0% 2% 0% 0% 2% 0% 0% 3% 0% 0% 4% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Film:
Release Date:
Field Dates:
NUEVO MUNDO, EL (THE NEW WORLD) / GUSSI
April 21, 2006
March 26 - March 28, 2006
CONFIDENTIAL
History Report
March 30, 2006 09:40:50 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 64
Film:
Release Date:
Field Dates:
PAPA CON POCAS PULGAS, UN (SHAGGY DOG, THE) / BVI
March 17, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
February 12 - February 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 19 - February 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 26 - February 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 5 - March 7, 2006 1% 0% 1% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 3% 0% 0% 0% 0% 0% 100% 0% 0%
March 12 - March 14, 2006 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 2% 0% 2% 3% 1% 3% 2% 17% 33% 67% 67% 17% 17%
March 19 - March 21, 2006 27% 24% 31% 22% 32% 31% 18% 26% 40% 17% 30% 22% 14% 28% 35% 41% 22% 33% 40% 51% 56% 25% 11%
March 26 - March 28, 2006 24% 19% 30% 17% 30% 19% 16% 27% 33% 16% 22% 15% 16% 18% 39% 27% 16% 25% 42% 58% 65% 14% 3%
TOTAL AWARE
February 12 - February 14, 2006 7% 8% 7% 6% 8% 11% 4% 12% 3% 8% 8% 14% 6% 5% 8% 9% 2% 12% 40% 12% 8% 36% 0%
February 19 - February 21, 2006 15% 13% 15% 19% 11% 18% 19% 6% 16% 18% 10% 23% 16% 19% 11% 14% 22% 2% 48% 31% 33% 10% 2%
February 26 - February 28, 2006 21% 18% 23% 27% 16% 36% 24% 14% 18% 21% 16% 18% 22% 33% 15% 56% 26% 3% 34% 26% 49% 17% 4%
March 5 - March 7, 2006 37% 35% 39% 35% 38% 42% 33% 42% 33% 34% 36% 38% 32% 37% 41% 50% 34% 10% 27% 25% 52% 16% 2%
March 12 - March 14, 2006 58% 55% 60% 58% 57% 57% 59% 61% 53% 57% 54% 63% 54% 59% 61% 52% 64% 8% 27% 36% 43% 15% 6%
March 19 - March 21, 2006 75% 69% 80% 74% 75% 80% 71% 73% 77% 71% 68% 78% 68% 76% 83% 82% 74% 18% 34% 38% 57% 21% 9%
March 26 - March 28, 2006 82% 79% 86% 78% 85% 71% 80% 87% 84% 74% 83% 65% 78% 82% 88% 82% 82% 13% 35% 48% 58% 17% 8%
DEFINITE INTEREST - AWARE
February 12 - February 14, 2006 17% 15% 18% 22% 13% 17% 33% 17% 0% 40% 0% 33% 50% 0% 29% 0% 0% 0% 25% 25% 25% 25% 0%
February 19 - February 21, 2006 19% 17% 20% 18% 20% 11% 21% 50% 7% 23% 10% 20% 25% 13% 30% 0% 18% 0% 56% 11% 22% 33% 0%
February 26 - February 28, 2006 24% 20% 29% 28% 21% 33% 25% 14% 27% 21% 19% 0% 27% 32% 23% 44% 23% 0% 50% 25% 56% 13% 6%
March 5 - March 7, 2006 7% 7% 9% 4% 10% 15% 0% 12% 8% 8% 6% 25% 0% 0% 16% 0% 0% 0% 67% 22% 22% 22% 11%
March 12 - March 14, 2006 15% 11% 20% 9% 21% 10% 8% 25% 17% 7% 15% 13% 4% 11% 28% 7% 13% 0% 42% 45% 29% 10% 10%
March 19 - March 21, 2006 14% 15% 14% 12% 17% 15% 10% 14% 21% 15% 16% 24% 9% 9% 18% 6% 11% 0% 39% 53% 39% 14% 11%
March 26 - March 28, 2006 11% 9% 14% 9% 13% 18% 6% 7% 21% 10% 8% 23% 5% 8% 19% 11% 7% 0% 57% 53% 57% 17% 13%
CONFIDENTIAL
History Report
March 30, 2006 09:40:51 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 65
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
FIRST CHOICE - ALL
February 12 - February 14, 2006 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 19 - February 21, 2006 1% 1% 1% 0% 2% 0% 0% 2% 1% 0% 1% 0% 0% 0% 2% 0% 0% 0% 67% 33% 33% 0% 0%
February 26 - February 28, 2006 1% 1% 1% 0% 2% 0% 0% 0% 4% 0% 1% 0% 0% 0% 2% 0% 0% 0% 67% 33% 33% 0% 0%
March 5 - March 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 12 - March 14, 2006 1% 0% 2% 0% 2% 0% 0% 2% 1% 0% 0% 0% 0% 0% 3% 0% 0% 0% 33% 67% 33% 0% 33%
March 19 - March 21, 2006 2% 1% 3% 1% 2% 0% 2% 2% 2% 0% 2% 0% 0% 3% 2% 0% 4% 17% 33% 67% 50% 7% 17%
March 26 - March 28, 2006 1% 1% 1% 0% 2% 0% 0% 2% 2% 0% 2% 0% 0% 0% 2% 0% 0% 0% 50% 100% 75% 17% 25%
Film:
Release Date:
Field Dates:
PAPA CON POCAS PULGAS, UN (SHAGGY DOG, THE) / BVI
March 17, 2006
March 26 - March 28, 2006
CONFIDENTIAL
History Report
March 30, 2006 09:40:51 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 66
Film:
Release Date:
Field Dates:
PELÍCULA DE HUEVOS, UNA / Videocine
April 14, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
March 19 - March 21, 2006 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 100% 100% 100% 100% 0%
March 26 - March 28, 2006 4% 2% 6% 3% 5% 6% 2% 6% 4% 3% 2% 5% 2% 3% 8% 9% 2% 0% 38% 23% 46% 8% 8%
TOTAL AWARE
March 19 - March 21, 2006 59% 54% 63% 59% 57% 55% 61% 61% 53% 55% 53% 59% 52% 64% 63% 50% 70% 2% 49% 29% 41% 19% 9%
March 26 - March 28, 2006 52% 52% 51% 54% 50% 55% 54% 52% 48% 56% 50% 55% 56% 52% 51% 55% 52% 4% 49% 27% 49% 15% 5%
DEFINITE INTEREST - AWARE
March 19 - March 21, 2006 45% 46% 43% 47% 43% 56% 43% 52% 30% 52% 42% 56% 50% 41% 45% 55% 37% 0% 58% 36% 49% 21% 7%
March 26 - March 28, 2006 41% 40% 41% 42% 40% 53% 39% 44% 34% 38% 42% 55% 32% 47% 37% 50% 46% 0% 64% 27% 51% 15% 6%
FIRST CHOICE - ALL
March 19 - March 21, 2006 3% 4% 2% 3% 3% 0% 4% 4% 2% 3% 5% 0% 4% 3% 1% 0% 4% 0% 10% 40% 50% 8% 0%
March 26 - March 28, 2006 3% 3% 3% 4% 2% 6% 3% 1% 4% 1% 4% 0% 2% 7% 0% 18% 4% 11% 44% 56% 67% 14% 11%
CONFIDENTIAL
History Report
March 30, 2006 09:40:51 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 67
Film:
Release Date:
Field Dates:
RENT VIDAS EXTREMAS (RENT) / SPRI
April 28, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
March 26 - March 28, 2006 18% 16% 18% 20% 15% 13% 22% 17% 13% 19% 14% 10% 22% 21% 16% 18% 22% 4% 26% 37% 31% 24% 5%
DEFINITE INTEREST - AWARE
March 26 - March 28, 2006 23% 22% 22% 31% 14% 50% 27% 12% 18% 31% 14% 0% 36% 31% 14% 100% 18% 0% 58% 25% 33% 8% 8%
FIRST CHOICE - ALL
March 26 - March 28, 2006 1% 1% 1% 2% 1% 0% 2% 1% 1% 3% 0% 0% 4% 0% 2% 0% 0% 0% 0% 25% 25% 0% 0%
CONFIDENTIAL
History Report
March 30, 2006 09:40:51 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 68
Film:
Release Date:
Field Dates:
RESCATE EN LA ANTÁRTICA (EIGHT BELOW) / BVI
March 31, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 5 - February 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 12 - February 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 19 - February 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 26 - February 28, 2006 0% 0% 1% 1% 0% 3% 0% 0% 0% 0% 0% 0% 0% 2% 0% 6% 0% 0% 0% 0% 0% 0% 0%
March 5 - March 7, 2006 2% 2% 3% 2% 3% 0% 2% 4% 3% 1% 3% 0% 2% 2% 4% 0% 2% 25% 50% 25% 25% 38% 0%
March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 19 - March 21, 2006 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%
March 26 - March 28, 2006 2% 2% 1% 2% 2% 0% 2% 0% 4% 3% 1% 0% 4% 0% 2% 0% 0% 0% 20% 20% 40% 0% 0%
TOTAL AWARE
January 29 - January 31, 2006 4% 4% 3% 4% 3% 3% 5% 0% 6% 5% 3% 4% 6% 3% 2% 0% 4% 0% 36% 36% 36% 18% 0%
February 5 - February 7, 2006 7% 11% 5% 6% 10% 5% 6% 8% 12% 8% 13% 7% 8% 3% 6% 0% 4% 4% 27% 23% 27% 31% 6%
February 12 - February 14, 2006 7% 10% 4% 6% 8% 9% 5% 8% 8% 11% 10% 18% 8% 2% 6% 3% 2% 0% 28% 24% 20% 20% 3%
February 19 - February 21, 2006 9% 9% 8% 8% 10% 8% 8% 7% 13% 8% 10% 14% 6% 8% 9% 4% 10% 3% 27% 33% 30% 23% 3%
February 26 - February 28, 2006 8% 7% 9% 9% 7% 9% 9% 9% 5% 9% 5% 6% 10% 9% 9% 13% 8% 4% 20% 32% 32% 40% 4%
March 5 - March 7, 2006 22% 21% 24% 18% 26% 16% 19% 26% 25% 15% 25% 10% 18% 22% 27% 30% 20% 7% 26% 28% 28% 29% 2%
March 12 - March 14, 2006 14% 18% 10% 12% 15% 9% 14% 7% 25% 15% 20% 4% 20% 10% 10% 14% 8% 2% 27% 35% 29% 27% 8%
March 19 - March 21, 2006 22% 19% 25% 19% 24% 24% 17% 19% 31% 21% 18% 19% 22% 18% 32% 32% 12% 5% 38% 33% 40% 18% 2%
March 26 - March 28, 2006 30% 29% 32% 28% 32% 19% 31% 37% 26% 26% 31% 15% 30% 31% 33% 27% 32% 5% 29% 32% 44% 17% 3%
CONFIDENTIAL
History Report
March 30, 2006 09:40:52 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 69
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
DEFINITE INTEREST - AWARE
January 29 - January 31, 2006 13% 0% 25% 0% 20% 0% 0% N/A 20% 0% 0% 0% 0% 0% 50% N/A 0% 0% 0% 100% 0% 0% 0%
February 5 - February 7, 2006 10% 26% 0% 0% 28% 0% 0% 25% 30% 0% 38% 0% 0% 0% 0% N/A 0% 0% 60% 40% 20% 20% 20%
February 12 - February 14, 2006 26% 22% 43% 10% 40% 20% 0% 38% 43% 13% 30% 25% 0% 0% 60% 0% 0% 0% 0% 29% 0% 14% 0%
February 19 - February 21, 2006 23% 19% 29% 17% 28% 25% 13% 29% 27% 17% 20% 33% 0% 17% 38% 0% 20% 0% 29% 29% 57% 43% 14%
February 26 - February 28, 2006 20% 18% 21% 33% 8% 67% 22% 0% 25% 33% 0% 0% 40% 33% 13% 100% 0% 0% 40% 20% 40% 20% 0%
March 5 - March 7, 2006 16% 23% 12% 8% 22% 20% 5% 8% 42% 18% 25% 50% 11% 0% 19% 0% 0% 0% 25% 42% 33% 33% 0%
March 12 - March 14, 2006 26% 19% 35% 11% 34% 0% 14% 29% 36% 18% 20% 0% 20% 0% 67% 0% 0% 0% 33% 42% 50% 33% 17%
March 19 - March 21, 2006 17% 24% 13% 7% 25% 8% 6% 21% 28% 6% 39% 0% 9% 8% 15% 14% 0% 0% 38% 46% 46% 15% 15%
March 26 - March 28, 2006 28% 35% 26% 19% 37% 50% 13% 27% 55% 17% 45% 33% 13% 21% 29% 67% 13% 0% 34% 31% 55% 24% 7%
FIRST CHOICE - ALL
January 29 - January 31, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0%
February 5 - February 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 12 - February 14, 2006 0% 0% 1% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 1% 0% 3% 0% 0% 0% 0% 0% 0% 0%
February 19 - February 21, 2006 1% 0% 1% 0% 1% 0% 0% 1% 1% 0% 0% 0% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0%
February 26 - February 28, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0%
March 5 - March 7, 2006 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 12 - March 14, 2006 1% 2% 1% 1% 2% 2% 1% 1% 2% 3% 2% 4% 2% 0% 1% 0% 0% 0% 0% 20% 20% 0% 0%
March 19 - March 21, 2006 1% 2% 0% 0% 2% 0% 0% 1% 2% 0% 3% 0% 0% 0% 0% 0% 0% 0% 33% 0% 0% 0% 0%
March 26 - March 28, 2006 2% 2% 3% 2% 3% 3% 1% 1% 6% 1% 3% 5% 0% 2% 4% 0% 2% 25% 25% 0% 50% 19% 0%
Film:
Release Date:
Field Dates:
RESCATE EN LA ANTÁRTICA (EIGHT BELOW) / BVI
March 31, 2006
March 26 - March 28, 2006
CONFIDENTIAL
History Report
March 30, 2006 09:40:52 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 70
Film:
Release Date:
Field Dates:
ROSARIO TIJERAS / SPRI
March 31, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
November 20 - November 22, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
November 27 - November 29, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 4 - December 6, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
January 15 - January 17, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 26 - February 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 5 - March 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 19 - March 21, 2006 1% 1% 1% 1% 0% 0% 2% 0% 0% 1% 0% 0% 2% 1% 0% 0% 2% 0% 100% 0% 0% 0% 0%
March 26 - March 28, 2006 2% 2% 1% 2% 2% 0% 2% 1% 2% 3% 1% 0% 4% 0% 2% 0% 0% 0% 0% 0% 80% 0% 0%
TOTAL AWARE
November 20 - November 22, 2005 5% 6% 4% 6% 4% 9% 5% 4% 4% 10% 3% 15% 8% 2% 5% 0% 2% 0% 40% 0% 13% 7% 0%
November 27 - November 29, 2005 6% 7% 4% 6% 6% 6% 6% 5% 7% 10% 5% 10% 10% 2% 7% 0% 2% 0% 50% 22% 28% 11% 5%
December 4 - December 6, 2005 5% 4% 5% 5% 5% 4% 5% 6% 4% 4% 5% 3% 4% 5% 5% 4% 6% 6% 6% 25% 13% 13% 21%
January 15 - January 17, 2006 5% 6% 3% 6% 4% 0% 7% 5% 2% 8% 5% 0% 10% 3% 3% 0% 4% 0% 8% 15% 15% 15% 0%
February 26 - February 28, 2006 5% 4% 6% 7% 4% 9% 6% 4% 4% 6% 3% 12% 4% 8% 5% 6% 8% 13% 13% 38% 25% 19% 5%
March 5 - March 7, 2006 6% 7% 6% 5% 7% 3% 6% 8% 5% 3% 9% 5% 2% 8% 4% 0% 10% 11% 21% 5% 26% 21% 0%
March 12 - March 14, 2006 10% 10% 10% 10% 10% 6% 13% 9% 11% 9% 11% 8% 10% 11% 9% 3% 16% 6% 14% 11% 43% 14% 9%
March 19 - March 21, 2006 24% 22% 26% 23% 25% 14% 27% 29% 20% 18% 25% 11% 22% 28% 25% 18% 32% 4% 25% 9% 39% 10% 8%
March 26 - March 28, 2006 27% 26% 30% 20% 34% 10% 23% 33% 35% 20% 31% 10% 24% 20% 38% 9% 22% 3% 25% 12% 52% 9% 3%
CONFIDENTIAL
History Report
March 30, 2006 09:40:53 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 71
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
DEFINITE INTEREST - AWARE
November 20 - November 22, 2005 32% 40% 40% 38% 43% 0% 60% 50% 33% 43% 33% 0% 75% 0% 50% N/A 0% 0% 50% 0% 17% 17% 0%
November 27 - November 29, 2005 54% 25% 67% 25% 50% 0% 33% 40% 60% 14% 40% 0% 20% 100% 60% N/A 100% 0% 86% 0% 43% 14% 14%
December 4 - December 6, 2005 25% 0% 50% 29% 22% 0% 40% 17% 33% 0% 0% 0% 0% 50% 50% 0% 67% 0% 0% 50% 0% 0% 25%
January 15 - January 17, 2006 28% 33% 25% 43% 17% N/A 43% 20% 0% 60% 0% N/A 60% 0% 50% N/A 0% 0% 25% 25% 25% 25% 0%
February 26 - February 28, 2006 5% 0% 11% 11% 0% 0% 17% 0% 0% 0% 0% 0% 0% 20% 0% 0% 25% 0% 0% 100% 0% 100% 0%
March 5 - March 7, 2006 23% 27% 13% 29% 17% 100% 17% 25% 0% 50% 22% 100% 0% 20% 0% N/A 20% 0% 25% 0% 50% 25% 0%
March 12 - March 14, 2006 18% 17% 18% 31% 5% 67% 23% 11% 0% 29% 9% 50% 20% 33% 0% 100% 25% 0% 17% 17% 67% 17% 17%
March 19 - March 21, 2006 15% 15% 15% 12% 18% 0% 15% 17% 19% 14% 16% 0% 18% 10% 20% 0% 13% 0% 33% 0% 42% 25% 0%
March 26 - March 28, 2006 13% 13% 11% 15% 11% 0% 17% 12% 10% 14% 13% 0% 17% 17% 9% 0% 18% 0% 27% 18% 36% 18% 0%
FIRST CHOICE - ALL
November 20 - November 22, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
November 27 - November 29, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 4 - December 6, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
January 15 - January 17, 2006 1% 1% 1% 2% 0% 4% 1% 0% 0% 2% 0% 0% 2% 2% 0% 10% 0% 0% 50% 50% 50% 0% 0%
February 26 - February 28, 2006 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 14% 0%
March 5 - March 7, 2006 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 12 - March 14, 2006 1% 2% 1% 2% 1% 2% 2% 1% 0% 3% 1% 4% 2% 1% 0% 0% 2% 0% 0% 0% 50% 0% 0%
March 19 - March 21, 2006 2% 2% 2% 2% 2% 0% 3% 1% 2% 3% 1% 0% 4% 1% 2% 0% 2% 0% 50% 0% 67% 13% 0%
March 26 - March 28, 2006 1% 1% 1% 1% 1% 0% 1% 0% 1% 0% 1% 0% 0% 2% 0% 0% 2% 50% 0% 0% 100% 0% 0%
Film:
Release Date:
Field Dates:
ROSARIO TIJERAS / SPRI
March 31, 2006
March 26 - March 28, 2006
CONFIDENTIAL
History Report
March 30, 2006 09:40:53 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 72
Film:
Release Date:
Field Dates:
SOLTERO EN CASA (FAILURE TO LAUNCH) / UIP
March 17, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
February 12 - February 14, 2006 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%
February 19 - February 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 26 - February 28, 2006 1% 1% 1% 0% 1% 0% 0% 0% 2% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 50% 100% 50% 0%
March 5 - March 7, 2006 1% 0% 2% 2% 1% 0% 2% 1% 0% 0% 0% 0% 0% 3% 1% 0% 4% 0% 0% 0% 67% 33% 0%
March 12 - March 14, 2006 5% 2% 7% 5% 5% 6% 4% 4% 6% 1% 3% 0% 2% 8% 7% 10% 6% 19% 50% 13% 31% 25% 0%
March 19 - March 21, 2006 19% 10% 27% 17% 19% 22% 15% 20% 17% 6% 13% 11% 4% 29% 26% 36% 26% 33% 42% 40% 38% 17% 3%
March 26 - March 28, 2006 17% 15% 21% 15% 20% 10% 16% 18% 22% 13% 17% 10% 14% 16% 24% 9% 18% 36% 39% 34% 57% 18% 7%
TOTAL AWARE
February 12 - February 14, 2006 8% 5% 10% 11% 5% 11% 11% 6% 3% 10% 2% 14% 8% 12% 8% 9% 14% 0% 35% 19% 19% 8% 10%
February 19 - February 21, 2006 10% 9% 11% 7% 12% 4% 8% 16% 8% 7% 10% 5% 8% 6% 15% 4% 8% 0% 27% 27% 27% 18% 0%
February 26 - February 28, 2006 12% 10% 14% 13% 11% 12% 13% 9% 13% 9% 10% 6% 10% 17% 12% 19% 16% 3% 19% 22% 38% 16% 7%
March 5 - March 7, 2006 20% 14% 27% 20% 19% 23% 19% 24% 13% 15% 12% 14% 16% 25% 28% 40% 22% 7% 30% 15% 43% 17% 5%
March 12 - March 14, 2006 32% 27% 38% 31% 34% 19% 37% 35% 33% 20% 32% 0% 30% 41% 36% 34% 44% 14% 34% 26% 42% 15% 2%
March 19 - March 21, 2006 59% 49% 71% 57% 60% 59% 56% 64% 56% 45% 51% 52% 42% 69% 72% 68% 70% 18% 34% 40% 35% 21% 6%
March 26 - March 28, 2006 57% 51% 63% 53% 59% 58% 51% 59% 60% 49% 53% 55% 46% 57% 67% 64% 56% 22% 30% 42% 44% 16% 6%
DEFINITE INTEREST - AWARE
February 12 - February 14, 2006 18% 11% 29% 24% 22% 33% 18% 33% 0% 14% 0% 33% 0% 30% 29% 33% 29% 0% 67% 0% 33% 0% 17%
February 19 - February 21, 2006 19% 7% 39% 10% 30% 0% 13% 38% 14% 0% 10% 0% 0% 20% 46% 0% 25% 0% 38% 38% 13% 13% 0%
February 26 - February 28, 2006 21% 19% 24% 29% 15% 25% 31% 22% 9% 17% 20% 0% 20% 36% 10% 33% 38% 0% 38% 38% 13% 13% 0%
March 5 - March 7, 2006 19% 17% 19% 27% 12% 14% 32% 8% 20% 36% 0% 33% 38% 20% 18% 0% 27% 0% 36% 0% 55% 18% 0%
March 12 - March 14, 2006 34% 23% 44% 30% 39% 40% 27% 43% 34% 27% 22% N/A 27% 31% 56% 40% 27% 0% 44% 31% 38% 18% 3%
March 19 - March 21, 2006 18% 10% 26% 20% 18% 14% 23% 16% 22% 14% 8% 7% 19% 24% 28% 20% 26% 0% 38% 41% 27% 19% 5%
March 26 - March 28, 2006 17% 20% 15% 17% 17% 28% 14% 20% 14% 26% 15% 36% 22% 9% 19% 14% 7% 0% 39% 48% 39% 13% 10%
CONFIDENTIAL
History Report
March 30, 2006 09:40:54 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 73
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
FIRST CHOICE - ALL
February 12 - February 14, 2006 1% 1% 1% 1% 2% 2% 0% 2% 1% 0% 2% 0% 0% 1% 1% 3% 0% 0% 0% 0% 0% 0% 0%
February 19 - February 21, 2006 1% 1% 2% 1% 2% 0% 1% 3% 1% 0% 1% 0% 0% 1% 3% 0% 2% 0% 20% 0% 0% 0% 0%
February 26 - February 28, 2006 1% 1% 2% 0% 2% 0% 0% 2% 2% 0% 1% 0% 0% 0% 4% 0% 0% 0% 25% 50% 25% 0% 0%
March 5 - March 7, 2006 2% 0% 3% 2% 1% 3% 2% 0% 1% 0% 0% 0% 0% 5% 1% 10% 4% 0% 25% 0% 50% 0% 0%
March 12 - March 14, 2006 2% 0% 5% 0% 4% 0% 0% 5% 3% 0% 0% 0% 0% 0% 9% 0% 0% 0% 13% 25% 13% 4% 0%
March 19 - March 21, 2006 3% 2% 5% 2% 4% 0% 3% 6% 2% 0% 3% 0% 0% 4% 6% 0% 6% 0% 18% 27% 36% 6% 0%
March 26 - March 28, 2006 3% 1% 4% 3% 2% 0% 4% 3% 1% 3% 0% 0% 4% 3% 5% 0% 4% 0% 38% 38% 38% 6% 0%
Film:
Release Date:
Field Dates:
SOLTERO EN CASA (FAILURE TO LAUNCH) / UIP
March 17, 2006
March 26 - March 28, 2006
CONFIDENTIAL
History Report
March 30, 2006 09:40:54 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 74
Film:
Release Date:
Field Dates:
SÓLO AMIGOS (JUST FRIENDS) / Videocine
April 7, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 18 - December 20, 2005 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0%
January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 5 - February 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 19 - February 21, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%
February 26 - February 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 5 - March 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 19 - March 21, 2006 0% 0% 1% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 1% 0% 5% 0% 0% 0% 0% 100% 0% 0%
March 26 - March 28, 2006 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
December 18 - December 20, 2005 12% 10% 14% 15% 9% 22% 11% 7% 12% 15% 7% 24% 10% 15% 12% 19% 12% 5% 21% 29% 37% 13% 10%
January 22 - January 24, 2006 11% 10% 12% 13% 9% 14% 13% 10% 9% 13% 9% 9% 14% 14% 10% 20% 12% 0% 17% 22% 31% 31% 6%
January 29 - January 31, 2006 11% 12% 10% 12% 11% 11% 12% 8% 14% 12% 12% 8% 14% 11% 9% 18% 10% 3% 26% 20% 29% 3% 0%
February 5 - February 7, 2006 12% 12% 12% 11% 13% 15% 10% 10% 17% 9% 15% 11% 8% 14% 11% 23% 12% 23% 23% 23% 30% 23% 2%
February 19 - February 21, 2006 14% 15% 13% 14% 13% 20% 11% 10% 17% 14% 15% 14% 14% 14% 11% 25% 8% 9% 26% 22% 24% 22% 3%
February 26 - February 28, 2006 11% 13% 9% 13% 10% 18% 11% 6% 14% 15% 12% 18% 14% 11% 7% 19% 8% 11% 37% 23% 29% 29% 6%
March 5 - March 7, 2006 11% 7% 14% 14% 7% 23% 11% 6% 9% 10% 5% 19% 6% 18% 10% 30% 16% 13% 16% 35% 26% 19% 4%
March 12 - March 14, 2006 10% 6% 13% 12% 7% 15% 11% 7% 8% 7% 6% 4% 8% 18% 9% 24% 14% 9% 27% 15% 27% 15% 0%
March 19 - March 21, 2006 16% 11% 20% 17% 14% 22% 14% 12% 17% 12% 11% 11% 12% 22% 19% 36% 16% 10% 33% 29% 33% 20% 2%
March 26 - March 28, 2006 15% 15% 15% 17% 14% 19% 16% 15% 12% 19% 12% 20% 18% 15% 15% 18% 14% 13% 34% 30% 43% 13% 4%
CONFIDENTIAL
History Report
March 30, 2006 09:40:54 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 75
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
DEFINITE INTEREST - AWARE
December 18 - December 20, 2005 24% 17% 30% 23% 25% 45% 0% 43% 11% 9% 29% 17% 0% 36% 22% 80% 0% 0% 44% 44% 22% 0% 0%
January 22 - January 24, 2006 21% 17% 28% 21% 24% 33% 15% 40% 0% 0% 33% 0% 0% 40% 13% 50% 33% 0% 25% 38% 13% 25% 13%
January 29 - January 31, 2006 29% 29% 29% 38% 21% 50% 33% 13% 27% 33% 25% 0% 43% 43% 14% 100% 20% 0% 40% 30% 20% 0% 0%
February 5 - February 7, 2006 13% 5% 22% 13% 13% 0% 20% 20% 7% 0% 7% 0% 0% 22% 22% 0% 33% 0% 20% 40% 20% 0% 0%
February 19 - February 21, 2006 23% 16% 29% 33% 12% 30% 36% 20% 7% 30% 7% 33% 29% 36% 20% 29% 50% 0% 20% 20% 20% 40% 0%
February 26 - February 28, 2006 19% 9% 31% 35% 0% 0% 55% 0% 0% 20% 0% 0% 29% 57% 0% 0% 100% 0% 67% 33% 50% 0% 17%
March 5 - March 7, 2006 17% 25% 11% 22% 8% 14% 27% 0% 14% 29% 20% 25% 33% 18% 0% 0% 25% 0% 20% 80% 40% 20% 0%
March 12 - March 14, 2006 16% 9% 27% 26% 14% 50% 9% 29% 0% 0% 17% 0% 0% 36% 13% 57% 14% 0% 43% 14% 29% 0% 0%
March 19 - March 21, 2006 11% 0% 23% 16% 12% 27% 7% 8% 14% 0% 0% 0% 0% 25% 20% 38% 13% 0% 57% 43% 29% 14% 0%
March 26 - March 28, 2006 10% 8% 14% 14% 8% 33% 6% 7% 10% 15% 0% 50% 0% 11% 15% 0% 14% 0% 40% 40% 80% 20% 20%
FIRST CHOICE - ALL
December 18 - December 20, 2005 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%
January 22 - January 24, 2006 2% 2% 3% 2% 2% 2% 2% 2% 3% 1% 2% 0% 2% 3% 3% 5% 2% 0% 0% 14% 0% 5% 0%
January 29 - January 31, 2006 2% 1% 3% 1% 2% 3% 0% 3% 1% 0% 1% 0% 0% 2% 4% 9% 0% 0% 20% 0% 0% 0% 0%
February 5 - February 7, 2006 1% 1% 2% 2% 1% 3% 2% 0% 1% 1% 0% 4% 0% 3% 1% 0% 4% 0% 0% 0% 0% 0% 0%
February 19 - February 21, 2006 2% 1% 2% 3% 1% 6% 1% 1% 0% 1% 0% 0% 2% 4% 1% 11% 0% 0% 40% 20% 0% 6% 0%
February 26 - February 28, 2006 1% 1% 1% 1% 1% 0% 1% 1% 0% 1% 0% 0% 2% 0% 1% 0% 0% 0% 50% 0% 0% 0% 0%
March 5 - March 7, 2006 1% 1% 1% 2% 0% 3% 2% 0% 0% 3% 0% 5% 2% 2% 0% 0% 2% 0% 0% 33% 0% 0% 0%
March 12 - March 14, 2006 1% 0% 1% 1% 0% 2% 1% 0% 0% 0% 0% 0% 0% 3% 0% 3% 2% 0% 50% 0% 0% 0% 0%
March 19 - March 21, 2006 1% 1% 2% 1% 1% 2% 1% 0% 2% 0% 1% 0% 0% 3% 1% 5% 2% 25% 50% 25% 0% 0% 0%
March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Film:
Release Date:
Field Dates:
SÓLO AMIGOS (JUST FRIENDS) / Videocine
April 7, 2006
March 26 - March 28, 2006
CONFIDENTIAL
History Report
March 30, 2006 09:40:55 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 76
Film:
Release Date:
Field Dates:
ULTRAVIOLETA (ULTRAVIOLET) / SPRI
April 14, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
March 19 - March 21, 2006 1% 1% 1% 0% 1% 0% 0% 2% 0% 0% 1% 0% 0% 0% 1% 0% 0% 0% 100% 0% 100% 0% 0%
March 26 - March 28, 2006 1% 2% 0% 2% 1% 0% 2% 0% 2% 3% 2% 0% 4% 0% 0% 0% 0% 25% 50% 100% 50% 25% 25%
TOTAL AWARE
March 19 - March 21, 2006 21% 23% 20% 19% 24% 20% 18% 25% 22% 19% 26% 22% 18% 18% 21% 18% 18% 6% 39% 32% 37% 23% 10%
March 26 - March 28, 2006 17% 20% 16% 14% 21% 6% 16% 23% 19% 16% 23% 5% 20% 11% 19% 9% 12% 11% 37% 37% 39% 30% 6%
DEFINITE INTEREST - AWARE
March 19 - March 21, 2006 35% 44% 30% 29% 44% 30% 28% 40% 50% 33% 50% 33% 33% 23% 35% 25% 22% 0% 52% 37% 41% 30% 19%
March 26 - March 28, 2006 36% 50% 26% 33% 44% 50% 31% 39% 50% 45% 52% 100% 40% 14% 31% 0% 17% 0% 39% 26% 48% 22% 9%
FIRST CHOICE - ALL
March 19 - March 21, 2006 2% 5% 1% 1% 4% 0% 1% 3% 6% 1% 7% 0% 2% 0% 1% 0% 0% 0% 22% 22% 44% 32% 11%
March 26 - March 28, 2006 1% 2% 1% 1% 2% 0% 1% 3% 0% 1% 2% 0% 2% 0% 1% 0% 0% 0% 50% 50% 0% 9% 0%
CONFIDENTIAL
History Report
March 30, 2006 09:40:55 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 77
Film:
Release Date:
Field Dates:
UN HOMBRE EJEMPLAR (UN MUNDO MARAVILLOSO) / Fox
March 17, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
February 12 - February 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 19 - February 21, 2006 0% 1% 0% 1% 0% 2% 0% 0% 0% 1% 0% 5% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0%
February 26 - February 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 5 - March 7, 2006 1% 1% 2% 2% 1% 0% 2% 1% 1% 1% 0% 0% 2% 2% 3% 0% 2% 0% 50% 0% 100% 0% 0%
March 12 - March 14, 2006 2% 3% 1% 1% 3% 0% 1% 4% 2% 1% 4% 0% 2% 0% 2% 0% 0% 0% 29% 29% 29% 0% 14%
March 19 - March 21, 2006 20% 19% 22% 19% 22% 18% 19% 15% 30% 17% 21% 19% 16% 21% 22% 18% 22% 16% 30% 27% 28% 16% 7%
March 26 - March 28, 2006 21% 18% 25% 15% 25% 6% 18% 25% 26% 13% 22% 0% 18% 18% 29% 18% 18% 28% 33% 30% 45% 15% 9%
TOTAL AWARE
February 12 - February 14, 2006 6% 9% 3% 8% 5% 9% 7% 7% 2% 13% 7% 18% 10% 4% 2% 3% 4% 5% 24% 14% 14% 14% 24%
February 19 - February 21, 2006 9% 11% 7% 7% 10% 8% 7% 7% 14% 7% 14% 5% 8% 8% 6% 11% 6% 7% 20% 40% 30% 13% 0%
February 26 - February 28, 2006 10% 10% 10% 13% 8% 12% 13% 10% 6% 9% 11% 6% 10% 17% 5% 19% 16% 0% 31% 19% 34% 25% 5%
March 5 - March 7, 2006 16% 13% 19% 14% 17% 10% 15% 19% 14% 11% 14% 10% 12% 17% 20% 10% 18% 0% 29% 13% 42% 19% 8%
March 12 - March 14, 2006 20% 19% 21% 16% 23% 8% 20% 27% 19% 16% 21% 4% 22% 15% 26% 10% 18% 3% 35% 28% 40% 13% 13%
March 19 - March 21, 2006 46% 43% 49% 44% 48% 45% 43% 42% 54% 36% 48% 41% 34% 51% 47% 50% 52% 9% 32% 30% 33% 16% 6%
March 26 - March 28, 2006 46% 45% 49% 40% 52% 29% 43% 49% 55% 39% 49% 25% 44% 41% 55% 36% 42% 20% 31% 34% 48% 20% 7%
DEFINITE INTEREST - AWARE
February 12 - February 14, 2006 47% 38% 60% 50% 33% 40% 57% 14% 100% 44% 29% 25% 60% 67% 50% 100% 50% 0% 22% 11% 11% 11% 33%
February 19 - February 21, 2006 13% 26% 9% 9% 26% 25% 0% 29% 25% 0% 36% 0% 0% 17% 0% 33% 0% 0% 33% 17% 17% 17% 0%
February 26 - February 28, 2006 20% 12% 27% 24% 13% 25% 23% 20% 0% 17% 9% 0% 20% 27% 25% 33% 25% 0% 33% 17% 33% 17% 17%
March 5 - March 7, 2006 38% 32% 46% 39% 40% 0% 47% 47% 27% 13% 43% 0% 17% 60% 38% 0% 67% 0% 37% 5% 32% 11% 5%
March 12 - March 14, 2006 35% 42% 31% 29% 41% 25% 30% 41% 41% 42% 43% 0% 45% 17% 39% 33% 11% 0% 52% 24% 44% 12% 16%
March 19 - March 21, 2006 26% 24% 28% 26% 26% 32% 23% 29% 23% 21% 25% 18% 24% 30% 26% 45% 23% 0% 38% 31% 26% 21% 5%
March 26 - March 28, 2006 29% 25% 31% 33% 25% 22% 35% 20% 30% 22% 27% 40% 18% 44% 23% 0% 52% 0% 24% 32% 41% 17% 5%
CONFIDENTIAL
History Report
March 30, 2006 09:40:56 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 78
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
FIRST CHOICE - ALL
February 12 - February 14, 2006 1% 1% 1% 1% 1% 0% 2% 0% 1% 3% 0% 0% 4% 0% 1% 0% 0% 0% 33% 0% 33% 0% 0%
February 19 - February 21, 2006 1% 1% 1% 0% 1% 0% 0% 0% 2% 0% 1% 0% 0% 0% 1% 0% 0% 50% 0% 50% 50% 13% 0%
February 26 - February 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 5 - March 7, 2006 1% 1% 1% 2% 1% 0% 2% 1% 1% 0% 2% 0% 0% 3% 0% 0% 4% 0% 50% 0% 25% 0% 0%
March 12 - March 14, 2006 2% 4% 1% 2% 3% 0% 3% 3% 2% 4% 4% 0% 6% 0% 1% 0% 0% 0% 38% 25% 25% 11% 25%
March 19 - March 21, 2006 2% 2% 2% 2% 2% 2% 2% 2% 1% 3% 1% 0% 4% 1% 2% 5% 0% 0% 33% 67% 17% 5% 0%
March 26 - March 28, 2006 4% 4% 5% 2% 6% 3% 2% 4% 8% 1% 6% 0% 2% 3% 6% 9% 2% 7% 7% 36% 43% 12% 14%
Film:
Release Date:
Field Dates:
UN HOMBRE EJEMPLAR (UN MUNDO MARAVILLOSO) / Fox
March 17, 2006
March 26 - March 28, 2006
CONFIDENTIAL
History Report
March 30, 2006 09:40:56 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 79
Film:
Release Date:
Field Dates:
V DE VENGANZA (V FOR VENDETTA) / WB
March 17, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
February 12 - February 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 19 - February 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
February 26 - February 28, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%
March 5 - March 7, 2006 1% 1% 1% 1% 1% 0% 1% 2% 0% 0% 1% 0% 0% 2% 1% 0% 2% 33% 0% 33% 67% 0% 0%
March 12 - March 14, 2006 7% 8% 6% 7% 7% 4% 8% 8% 7% 9% 7% 8% 10% 4% 8% 0% 6% 25% 46% 67% 63% 33% 8%
March 19 - March 21, 2006 46% 43% 50% 46% 46% 39% 49% 47% 46% 42% 44% 33% 46% 50% 49% 45% 52% 37% 57% 62% 63% 41% 11%
March 26 - March 28, 2006 35% 32% 38% 38% 32% 35% 39% 31% 33% 36% 29% 30% 38% 41% 35% 45% 40% 41% 54% 56% 52% 24% 10%
TOTAL AWARE
February 12 - February 14, 2006 14% 17% 11% 15% 13% 18% 13% 18% 7% 21% 14% 32% 16% 10% 12% 9% 10% 2% 30% 17% 38% 40% 5%
February 19 - February 21, 2006 23% 23% 23% 26% 21% 30% 24% 24% 17% 24% 23% 27% 22% 28% 18% 32% 26% 5% 51% 23% 31% 22% 3%
February 26 - February 28, 2006 21% 25% 16% 24% 18% 15% 27% 22% 13% 28% 22% 24% 30% 20% 13% 6% 24% 2% 45% 45% 25% 25% 2%
March 5 - March 7, 2006 32% 32% 33% 34% 31% 16% 39% 34% 28% 31% 32% 19% 36% 37% 30% 10% 42% 8% 51% 35% 42% 23% 2%
March 12 - March 14, 2006 62% 64% 58% 67% 57% 68% 66% 61% 52% 74% 56% 79% 72% 59% 57% 59% 60% 6% 48% 51% 40% 26% 9%
March 19 - March 21, 2006 81% 81% 82% 80% 83% 71% 84% 83% 83% 74% 86% 70% 76% 86% 79% 73% 92% 26% 51% 57% 56% 32% 11%
March 26 - March 28, 2006 78% 78% 79% 77% 79% 77% 77% 83% 75% 81% 75% 75% 84% 72% 85% 82% 70% 30% 51% 54% 53% 22% 9%
DEFINITE INTEREST - AWARE
February 12 - February 14, 2006 35% 31% 39% 30% 38% 30% 31% 39% 33% 27% 36% 29% 25% 38% 40% 33% 40% 0% 50% 38% 63% 56% 6%
February 19 - February 21, 2006 37% 38% 39% 33% 44% 40% 29% 50% 33% 24% 48% 50% 9% 41% 38% 33% 46% 0% 63% 13% 40% 30% 0%
February 26 - February 28, 2006 42% 46% 38% 31% 55% 20% 33% 55% 55% 37% 55% 25% 40% 23% 55% 0% 25% 0% 54% 39% 39% 36% 4%
March 5 - March 7, 2006 37% 45% 28% 36% 38% 60% 33% 41% 33% 45% 45% 50% 44% 27% 29% 100% 24% 0% 54% 38% 46% 41% 3%
March 12 - March 14, 2006 42% 41% 43% 39% 44% 36% 41% 44% 43% 40% 41% 37% 42% 38% 47% 35% 40% 0% 56% 57% 40% 24% 8%
March 19 - March 21, 2006 33% 35% 30% 36% 30% 29% 39% 33% 27% 40% 31% 26% 47% 32% 28% 31% 33% 0% 56% 65% 58% 35% 15%
March 26 - March 28, 2006 30% 32% 29% 29% 32% 29% 29% 39% 23% 32% 32% 27% 33% 25% 32% 33% 23% 0% 55% 64% 68% 24% 11%
CONFIDENTIAL
History Report
March 30, 2006 09:40:57 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 80
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
FIRST CHOICE - ALL
February 12 - February 14, 2006 2% 3% 1% 1% 3% 4% 0% 4% 1% 1% 5% 5% 0% 1% 0% 3% 0% 0% 43% 29% 86% 26% 0%
February 19 - February 21, 2006 3% 3% 2% 4% 2% 4% 4% 3% 1% 4% 3% 5% 4% 4% 1% 4% 4% 0% 50% 10% 40% 11% 0%
February 26 - February 28, 2006 3% 4% 1% 2% 3% 6% 1% 4% 2% 4% 4% 12% 2% 0% 2% 0% 0% 0% 56% 44% 33% 12% 0%
March 5 - March 7, 2006 4% 3% 4% 3% 4% 3% 3% 5% 3% 1% 4% 0% 2% 5% 4% 10% 4% 0% 27% 45% 36% 7% 9%
March 12 - March 14, 2006 10% 11% 9% 11% 9% 11% 11% 6% 12% 11% 11% 13% 10% 11% 7% 10% 12% 3% 50% 59% 44% 13% 3%
March 19 - March 21, 2006 13% 16% 9% 13% 13% 14% 13% 15% 10% 17% 16% 19% 16% 10% 9% 9% 10% 9% 67% 67% 58% 18% 7%
March 26 - March 28, 2006 12% 12% 12% 15% 10% 16% 14% 11% 9% 14% 11% 10% 16% 15% 9% 27% 12% 16% 39% 58% 58% 7% 8%
Film:
Release Date:
Field Dates:
V DE VENGANZA (V FOR VENDETTA) / WB
March 17, 2006
March 26 - March 28, 2006
CONFIDENTIAL
History Report
March 30, 2006 09:40:57 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 81
Film:
Release Date:
Field Dates:
VIDA SALVAJE (WILD, THE) / BVI
April 14, 2006
March 26 - March 28, 2006
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 19 - March 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 26 - March 28, 2006 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 100% 0% 100% 0% 0%
TOTAL AWARE
March 12 - March 14, 2006 8% 9% 7% 7% 9% 6% 8% 8% 10% 11% 8% 4% 14% 4% 10% 7% 2% 0% 32% 14% 29% 11% 3%
March 19 - March 21, 2006 13% 12% 14% 13% 13% 18% 11% 11% 15% 12% 13% 15% 10% 15% 12% 23% 12% 2% 35% 16% 33% 28% 3%
March 26 - March 28, 2006 11% 12% 11% 10% 12% 3% 12% 9% 16% 11% 12% 5% 14% 8% 13% 0% 10% 6% 28% 31% 53% 14% 2%
DEFINITE INTEREST - AWARE
March 12 - March 14, 2006 38% 31% 50% 27% 47% 33% 25% 38% 56% 25% 38% 0% 29% 33% 56% 50% 0% 0% 55% 9% 36% 0% 9%
March 19 - March 21, 2006 36% 41% 33% 20% 52% 22% 18% 36% 67% 22% 54% 25% 20% 18% 50% 20% 17% 0% 31% 25% 38% 38% 6%
March 26 - March 28, 2006 51% 55% 50% 46% 57% 100% 42% 44% 64% 50% 58% 100% 43% 40% 55% N/A 40% 0% 42% 26% 63% 16% 0%
FIRST CHOICE - ALL
March 12 - March 14, 2006 1% 1% 0% 1% 0% 2% 1% 0% 0% 3% 0% 4% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 19 - March 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
March 26 - March 28, 2006 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%