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Design ThinkingSummer Fusion 2015
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Doug Dietz
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Human-centered Design
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Empathy
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Innovation
3 factors to balance:
1. people2. technical3. business
people(desirable)
technical
(feasible)
business
(viable)
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Design Thinking
Seeking the sweet spot of
desirability,feasibility,viability.
(Kelly & Kelly, 2013)
people(desirable)
technical(feasible)
business(viable)
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Design Thinking
3 factors to balance:
1.people2. technical3. business
people(desirable)
technical(feasible)
business(viable)
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InnovationFundamentals
The reading, writing, and arithmetic of innovation:
Observation
Brainstorming
Prototyping
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Bring new ideas to life.
1. INSPIRATION
Go into the jungle.
Be deliberate:Plan experiences that will spark creative thinking.
Observe.
Be empathetic:Connect with needs, desires, motivations of real people.
2. SYNTHESIS
Recognize patterns, identify themes, find meaning.
Organize observations.
Move from concrete to abstract and more generalizable concepts.
Where are there actionable principles and ideas?
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Bring new ideas to life.
3. IDEATION + EXPERIMENTATION
Brainstorm: Generate ideas and divergences.
Prototype: Represent ideas in concrete ways.
Get feedback: Let people react to your ideas.
Adapt and iterate.
4. IMPLEMENTATION
Plan for roll-out/going live.
In what form will you present your ideas?
To whom?
Where?
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ObserveSeek to understand people, their environments, their choices.
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BrainstormUse brainstorming as a tool and a skill to be developed.
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Brainstorming
7 secrets for better brainstorming
After-effects of brainstorming
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What makes an effective team?
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InnovationHumility + Confidence
Observe with humility.
Brainstorm with confidence.
Fail with humility and confidence.