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How to Go Mobile on the Salesforce Platform
#summerofmobile
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Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
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Welcome to Our Summer of Mobile Series
6/27: The Business of
Mobile
Today: Salesforce Mobile
Services 101
8/25: UX and the Enterprise
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Salesforce AppExchange: #1 Enterprise App Marketplace
1800+ Apps
1.8M+ Enterprise
Installs
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Our Ecosystem is Delivering Mobile Innovation
Quoting Geo-location
Expense Mgmt
Sales Intelligence
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Our Customers Want More Mobile Apps
Top apps of most interest to salesforce.com customers in the next 12 to 18 months
2012 2011 2010 2009
1. More capabilities for using SFDC on mobile devices 1 4 10 15
2. Email campaign execution (high volume) 2 1 1 1 3. Data cleansing, data quality services 3 2 13 10 4. Customer satisfaction surveys 4 3 3 6 5. Lead management 5 5 NA NA
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Our Speakers Today
Eugene Oksman Director, Product Management
Salesforce.com
Jim Thompson CTO and Co-Founder
GreatVines
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Presentations Record browsing Notes
Seamless Salesforce Experience On Every Screen
Heavy data entry Document creation Full web access
Calls and alerts Real-time feed Focused apps
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Nuance Dreamforce
Account Viewer
Digital Sales Aid
Dashboards Contact Viewer
Financial Force
Radian 6
Salesforce.com Apps
FieldCatalog
The Extended Mobile Ecosystem
Great Vines
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App 5 App 4 App 3
Universal Enterprise Backend
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Our Own Sales Reps Use a Portfolio of Apps
Touch Logger Chatter Chatterbox
More ScanBizCards Cue Selligy
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You Can’t Fit Everything On That Little Screen
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Three Options: Which One Is Right For You?
Web developer skills Access to native platform App store distribution
Advanced UI interactions Fastest performance App store distribution
Web developer skills Instant updates Unrestricted distribution
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Salesforce Mobile SDK 2.0 Accessible To Developers of All Skill Levels
Power and Flexibility for Advanced Coders
Apps for Employees, Partners, and Customers
Native, Hybrid, and HTML5 Samples
www.developerforce.com/mobile
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________________ ________________ ________________ ________________ ________________
What’s your mobile story?
________________ ________________ ________________ ________________ ________________
________________ ________________ ________________ ________________ ________________
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Our Speakers Today
Eugene Oksman Director, Product Management
Salesforce.com
Jim Thompson CTO and Co-Founder
GreatVines
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About GreatVines
• Founded in 2008 – early Force.com OEM
• Bootstrapped with 20 employees
• Force.com 40 Innovation Award Winner
• 100% focus on Beverage Alcohol Industry
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About the Beverage Alcohol Industry • Heavily regulated industry with varying state
laws, consistent from beer to wine to liquor • Suppliers and distributors need solutions to
navigate channel complexity and collaborate • “Recession Proof” industry with strong
commitment to new technology and cloud
Plan Execute Measure
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Suppliers
Distributors
Brands, Labels, Items, Shipments
Accounts, Order History, Credit Status, Items,
Inventory, Depletions
GreatVines Master Data Account Universe, Actions, Tasks,
Programs, Content, Surveys, Scorecards, Incentives, Users, Groups
Retail Sales and Segmentation
Agencies
Budgets, Markets, Programs, Events
Real-time Collaboration
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GreatVines Mobile – Approach and Methodology
• Usability • Offline, Touch, Responsive
• Technology • HTML5, Backbone, Jasmine
jQueryMobile, PhoneGap
• Functionality • Minimum Viable Product
• Top 10 Features
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DEMO
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The Summer of Mobile Continues
6/25: The Business of
Mobile
Today: Salesforce Mobile
Services 101
8/25: UX and the Enterprise
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Get Ready for Dreamforce 2013
• Mobile Showcase • Features on expo floor and
in partner zone • PR/AR opportunities
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THANK YOU