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Hello.
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150 year old Finnish company is treading new ground for non-wovens and in manufacturing, very exciting time and very innovative .
Suominen revised its strategy in 2012 – the goal is that by 2015 they had earned a reputation as an innovator, a change agent in its market and have an entrepreneurial spirit
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Challenges
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Consumer Friendly BrandBuild
CommunityEngag
eGather
Intel
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Converged Media Strategy
Paid Owned
Earned
Converged
• Sponsored stories• PPC• Bloggers
• Corporate website• WLW site
• Influencers
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Consumer Friendly Brand
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Build Community
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“98.6% of fans who like your page may never return….
Source: http://www.slideshare.net/jeremywaite/social-bakers-adobe-likecycle
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Content Drives Participation
*Relevant
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Content Is King… Distribution is QUEEN
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PONBE
Paid Owned
Earned
Converged
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Engage
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Social MediaIncentives
Online Registrations
Baby & Toddler Makeup & Beauty Around the House Health & Hygiene Out & About / Pets
Follow up, segmented, detailed questionnaires
Gather Intel
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Consumer Friendly Brand
Build Community
Engage
Gather Intel
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www.navadagroup.com
Get in touch…www.navadagroup.com
@NavadaGroup @schtevey @JeremyForsberg