Download - Supercharge your online community
SUPERCHARGE YOUR ONLINE COMMUNITY
Marc Bernstein• VP of Information
Technology
• Institute of Food Technologists
OUR PRESENTERS
• CEO & Founder• Small World Labs• Personify Technology Partner
Michael Wilson
OUR PRESENTERS
4
SUPERCHARGE YOUR ONLINE COMMUNITY
•Why IFT Updated Its Online Community
•How Personify Was Integrated with Community
•What the Integration Enables Us to Do
•Results To Date
•Future Plans
SESSION OVERVIEW
6
WHY IFT UPDATED ITS ONLINE COMMUNITY
7
ARCHITECTURAL ISSUES
8
PERFORMANCE& SPEED
CHALLENGES
9
EASE OF USE
10
EASE OF USE
11
VENDOR NOT COMMITTED
12UNCLEAR COMMUNITY FOCUS &
STRATEGY
THREE-HEADED COMMUNITY MANAGER
14
DOES COMMUNITY EVEN MAKE
SENSE
15
JUST MOVE TO LINKEDIN?
WE CREATED A CORE TEAM
WE DEVELOPED A PLAN
18
OUR MEMBERS ARE SCIENTISTS
19
WE HIRED A CONSULTANT
20
WE HIRED A CONSULTANT
Vanessa DiMauroLeader Networks
21
THEY TALKED TO OUR
MEMBERS
THEY DID SOME MATH
Years of Experience
AUDIENCE SEGMENTATION
Organization Size
Top “Other” Mentions:Regulatory Affairs (5)Quality Assurance/Control (5)
More Audience Segmentation
FEATURE FEEDBACK
AND EVEN…
Note: These categories are from the IFT database. There appear to be inconsistencies between the database and what survey participants self-reported.
n = varies
Analysis of those survey participants who responded “Greatly.”
A channel for regulatory and policy updates and dialogFood industry definitions, standards and regulations (e.g. food wiki)
An online channel for customer support for IFT products and services
Abstracts on selected articles and research
Information about the achievements of fellow food scientists and the ability to share your accomplishments with your peers
A way to find and connect with other food science and technology professionals in order to share information and discuss issues
The ability to access select presentations and talks online to reduce travel for continuing educationThe ability to connect one-on-one with other experts in the field
The ability to participate in and get results from industry research such as surveys around topics that matter to you
Case study information (e.g. outcomes of the application of best practices)
Best practice information (e.g. facility certification, good manufacturing processes, quality control)
Ability to comment on articles and interact with fellow food industry professionals on the article content
Access from a mobile device
Participating in Ask-the-Expert discussions
0%
50%
100%
Member
Professor
Student
Emeritus
Non-Member
AND EVEN…
FEATURE FEEDBACK SEGMENTATION
DID THEY WANT A COMMUNITY?
29
OUR MEMBERS SAID YES
Would You Consider an Investment in a Revamped Community to be a Valuable Use of IFT Resources?
Most frequent responses CountEase of use 75Active discussions 44Relevant content 32Peer connections 23Collaboration 22Trends 19Expert connections 18Educational materials 16Networking 15Regulatory information 15Access to best practices 10Global focus 10Technical information 10Job postings 5Safe environment 4
What is the one thing that would inspire you to participate in a new, improved IFT online community?
Most frequent responses CountEase of use 75Active discussions 44Relevant content 32Peer connections 23Collaboration 22Trends 19Expert connections 18Educational materials 16Networking 15Regulatory information 15Access to best practices 10Global focus 10Technical information 10Job postings 5Safe environment 4
Ease of Use!
What is the one thing that would inspire you to participate in a new, improved IFT online community?
Most frequent responses CountEase of use 75Active discussions 44Relevant content 32Peer connections 23Collaboration 22Trends 19Expert connections 18Educational materials 16Networking 15Regulatory information 15Access to best practices 10Global focus 10Technical information 10Job postings 5Safe environment 4
What is the one thing that would inspire you to participate in a new, improved IFT online community?
Active Discussions
• Food safety
• Food quality
• Career advice
• International food science
• New product development
• Nutrition / Nutriceuticals
• Food chemistry
• Product development
• Regulatory
• Labeling
• Sensory evaluation
• Opportunity to share my research
• Anything IFT needs me to do
• Food safety
• Food quality
• Career advice
• International food science
• New product development
• Nutrition / Nutriceuticals
• Food chemistry
• Product development
• Regulatory
• Labeling
• Sensory evaluation
• Opportunity to share my research
• Anything IFT needs me to do
Content topics that survey respondents are most frequently willing to share information about include…
What is the one thing that would inspire you to participate in a new, improved IFT online community?
Most frequent responses CountEase of use 75Active discussions 44Relevant content 32Peer connections 23Collaboration 22Trends 19Expert connections 18Educational materials 16Networking 15Regulatory information 15Access to best practices 10Global focus 10Technical information 10Job postings 5Safe environment 4
NetworkingNetworking
CLEAR PREFERENCE FOR A MORE DIVERSIFIED MEMBERSHIP
KEY EVALUATION AREAS AND SPECIFICATIONS
KEY EVALUATION AREAS AND SPECIFICATIONS
FOCUSED OUR EVALUATION
40
WE SELECTED A PARTNER
WE SELECTED A PARTNER
THE PERSONIFY | COMMUNITY INTEGRATION
FUTURE UPDATES
Usable By All Clients
PRODUCTIZED INTEGRATION
Better R&D Utilization Better Support for Integration Clients
BUILD GENERALIZED FRAMEWORK
Integration Plug-In Point & Click Updating
NEEDS ANALYSIS
Client-Specific Needs Future Industry Needs TURNING INTEGRATION
INTO A PRODUCT
SEAMLESS USER ACCESS
INTEGRATED PROFILE INFORMATION
INTEGRATED GROUPS
360-DEGREE DATA VIEW
INTEGRATED PERSONALIZATION
REAL-TIME & SCHEDULED SYNC
PERSONIFY INTEGRATION OVERVIEW
SEGUE TO INTEGRATION OVERVIEW
INSERT GRAPHICS: HAVING OPTIONS IS GOOD
HAVING OPTIONS IS GOOD
INTEGRATION AREA PERSONIFY DIRECT PERSONIFY WEB SERVICES DESIGNER
User Account Creation & Login Standard Personify SSO Web Service
Profile Data Synchronization Personify Base Profile FieldsAdd Custom Fields
Flexible Profile Fields ListFlexible Profile Field Data
Integrated PersonalizationPersonify Customer Role Flexible Segments Creation
Automatic Group Membership Personify Committee Flexible Groups Creation
Integrated Community Activity Personify Customer Activity Codes & Subcodes
Real-Time & Scheduled SyncUses Personify Web Services Designer
PRODUCTIZED INTEGRATION OPTIONS
INTEGRATION AREA PERSONIFY DIRECT PERSONIFY WEB SERVICES DESIGNER
User Account Creation & Login Standard Personify SSO Web Service
Profile Data Synchronization Personify Base Profile FieldsAdd Custom Fields
Flexible Profile Fields ListFlexible Profile Field Data
Integrated PersonalizationPersonify Customer Role Flexible Segments Creation
Automatic Group Membership Personify Committee Flexible Groups Creation
Integrated Community Activity Personify Customer Activity Codes & Subcodes
Real-Time & Scheduled SyncUses Personify Web Services Designer
PRODUCTIZED INTEGRATION OPTIONS
INTEGRATION DETAIL
COMMUNITY / UX
REQUIREMENTS
INTEGRATED LOGIN
SEAMLESS USER ACCESS
EASE OF USE
SEAMLESS USER ACCESS
INTEGRATED PROFILE INFORMATION
INTEGRATED GROUPS
360-DEGREE DATA VIEW
INTEGRATED PERSONALIZATION
REAL-TIME & SCHEDULED SYNC
INTEGRATION OVERVIEW
DIVERSIFY THE MEMBERSHIP BASE- Members- Industry Experts- Conference Attendees- Students- Full Constituent Directory
INTEGRATED LOGIN
SEAMLESS USER ACCESS
INTEGRATED LOGIN
SEAMLESS USER ACCESS
55
56
Return Path
57
Return Path Light B
ox
58
Return Path
Return Path
Light B
ox
INTEGRATED PROFILE
INFORMATION
60
BI-DIRECTIONAL EDITING & DATA SYNC
61
PULL FROM PERSONIFY OPTION
62
COMMUNITY ONLY OPTION
COMMUNITY / UX
REQUIREMENTS
COMMUNITY MANAGER: EDITS & UPDATES
COMMUNITY MANAGER: EDITS & UPDATES
Display Only (Pull from Personify)
Personify Sync vs. Community Only
COMMUNITY MANAGER: EDITS & UPDATES
Field Help Text
Required/Not Options
Display on Profile
Display Only (Pull from Personify)
Personify Sync vs. Community Only
COMMUNITY MANAGER: EDITS & UPDATES
Field Help Text
Required/Not Options
Display on Profile
Display Only (Pull from Personify)
Editable By
Viewable & Searchable By
Personify Sync vs. Community Only
SEAMLESS USER ACCESS
INTEGRATED PROFILE INFORMATION
INTEGRATED GROUPS
360-DEGREE DATA VIEW
INTEGRATED PERSONALIZATION
REAL-TIME & SCHEDULED SYNC
INTEGRATION OVERVIEW
CREATE IFT MEMBERSHIP VALUE- Constituent Directory Access- Profile Data Visibility- Member Search Access (Detail)- Constituent Recognition
PERSONALIZATION: PROFILE VISIBILITY
FULL MEMBER VIEW NON-IFT MEMBER VIEW
PERSONALIZATION: MEMBER DIRECTORY SEARCH
FULL MEMBER VIEW NON-IFT MEMBER VIEW
INTEGRATED RECOGNITION
Integrated Recognition(Badging)
INTEGRATED RECOGNITION
INTEGRATED RECOGNITION
INTEGRATED RECOGNITION
TIERED LEVELS OF RECOGNITION
SEAMLESS USER ACCESS
INTEGRATED PROFILE INFORMATION
INTEGRATED GROUPS
360-DEGREE DATA VIEW
INTEGRATED PERSONALIZATION
REAL-TIME & SCHEDULED SYNC
INTEGRATION OVERVIEWAUTO-MEMBERSHIP IN GROUPS- Sections- Leadership Groups- Board of Directors
Sections
INTEGRATED GROUPS
Governance Workgroups
CLOSED GROUPS
Sections
INTEGRATED GROUPS
Governance Workgroups
IFT ConnectCLOSED GROUPS
SELF-MANAGED INTEGRATION UPDATES
Personify Web
Services Designer
Small World Labs Productize
d Integration
Community Manager
Integration Updates
SELF-MANAGED INTEGRATION UPDATES
Personify
SELF-MANAGED INTEGRATION UPDATES
Personify Small World Labs
Sections
INTEGRATED GROUPS
Governance Workgroups
IFT Connect
Sections
INTEGRATED GROUPS
Governance Workgroups
Divisions
Other Groups
IFT ConnectOPEN GROUPSCLOSED
GROUPS
INTEGRATED GROUPS
Sections
Governance Workgroups
Divisions
Other Groups
IFT ConnectOPEN GROUPSCLOSED
GROUPS
PAID MEMBERSHIP VALUE MEMBERSHIP DIVERSITY
360-DEGREE DATA VIEW
- Started Discussion- Answered a Question- Downloaded File- Etc…
360-DegreeView
SEAMLESS USER ACCESS
INTEGRATED PROFILE INFORMATION
INTEGRATED GROUPS
360-DEGREE DATA VIEW
INTEGRATED PERSONALIZATION
REAL-TIME & SCHEDULED SYNC
INTEGRATION OVERVIEWKEEP EVERYTHING SEAMLESS- For the User Experience- Data with Personify
REAL-TIME AND SCHEDULED SYNC
SCHEDULED
REAL-TIME
INTEGRATION SUPPORTS USER EXPERIENCE
360-Degree
View
REAL-TIMEseamless user updates
INTEGRATION SUPPORTS USER EXPERIENCE
360-Degree
View
SCHEDULEDUp To Date Membership &
Group Directories
REAL-TIMEseamless user updates
Full page graphicCollage of many different pictures of people
doing vastly different things
OTHER THINGS WE ARE DOING
OTHER THINGS WE’RE DOING
INFORMATION ARCHITECTURE: MICROSITE VS. EMBEDDED
NEW MEMBER WELCOME WALKTHROUGH
IFT CONNECT+ GROUP
• Top 1% Contributors
• Community Strategy Discussions
• Contribution Requirements for Eligibility
ADVANCED WORKFLOWS
ADVANCED WORKFLOWS: ONBOARDING
Registration Path
ADVANCED WORKFLOWS: ONBOARDING
Registration Path
Member Dashboard
ADVANCED WORKFLOWS: ONBOARDING
Registration Path
Member Dashboard
Welcome Walkthroug
h
ADVANCED WORKFLOWS: ONBOARDING
Registration Path
Member Dashboard
Welcome Step 1
Welcome Step 2
ADVANCED WORKFLOWS: ONBOARDING
Registration Path
Member Dashboard
Welcome Step 1a
Welcome Step 2a
Welcome Step 1b
Welcome Step 2b
FULL MEMBERS
STUDENT MEMBERS
ADVANCED WORKFLOWS: LEADERS
Member of 1 Section’s Leadership
Group
ADVANCED WORKFLOWS: LEADERS
Member of 1 Section’s Leadership
Group
Add to Section Leaders Resource
Group
ADVANCED WORKFLOWS: LEADERS
Member of 1 Section’s Leadership
Group
Add to Section Leaders Resource
Group
Assign 5 Getting Started Tasks
ADVANCED WORKFLOWS: LEADERS
Member of 1 Section’s Leadership
Group
Add to Section Leaders Resource
Group
Add Leadership
Group Admin as
Connection
Assign 5 Getting Started Tasks
ADVANCED WORKFLOWS: LEADERS
Member of 1 Section’s Leadership
Group
Add to Section Leaders Resource
Group
Member of 1 Division’s Leadership
Group
Add to Divisions Leaders
Resource Group
Assign 5 Getting Started Tasks
Assign 10 Getting Started Tasks
Add Leadership
Group Admin as
Connection
Add Leadership
Group Admin as
Connection
ADVANCED WORKFLOWS: RECOGNITION
Connectors 1st Connection
25th Connection
10th Connection
ADVANCED WORKFLOWS: RECOGNITION
Connectors 1st Connection25th
Connection10th
Connection
Experts 1st Accepted Solution
10th Accepted Solution
5th Accepted Solution
ADVANCED WORKFLOWS: RECOGNITION
Connectors 1st Connection25th
Connection10th
Connection
Experts 1st Accepted Solution
10th Accepted Solution
5th Accepted Solution
Social Promoters
1st Social Share
25th Social Share
10th Social Share
ADVANCED WORKFLOWS: RECOGNITION
Connectors 1st Connection25th
Connection10th
Connection
Experts 1st Accepted Solution
10th Accepted Solution
5th Accepted Solution
Mentors Applied for Program
Actively Mentoring
Accepted into Program
Social Promoters
1st Social Share
25th Social Share
10th Social Share
ADVANCED WORKFLOWS: RECOGNITION
Connectors 1st Connection25th
Connection10th
Connection
Experts 1st Accepted Solution
10th Accepted Solution
5th Accepted Solution
Mentors Applied for Program
Actively Mentoring
Accepted into Program
Volunteers Applied for Program
Actively Volunteering
Accepted into Program
Social Promoters
1st Social Share
25th Social Share
10th Social Share
RESULTS TO-DATE
Note: Prior Community vs. New Community 2015 YTD
115% INCREASE IN NEW DISCUSSION
TOPICS
Note: Prior Community vs. New Community 2015 YTD
227% INCREASE IN DISCUSSION
REPLIES
Note: Prior Community vs. New Community 2015 YTD
54% INCREASE IN REPLIES TO TOPIC
RATIO
Note: Prior Community vs. New Community 2015 YTD
11X INCREASE IN NEW
MEMBERS/MONTH
Note: Prior Community vs. New Community 2015 YTD
WHAT ARE WE THINKING
ABOUT NEXT?
MENTOR PROGRAM
MENTEE WORKFLOW
Need a Mentor Complete
Form Application
Contact Potential Mentors
Filter Mentors By
Industry Focus &
Credentials
MENTEE WORKFLOW
MENTEE WORKFLOW
MENTEE WORKFLOW
MENTEE WORKFLOW
BECOME A MENTOR WORKFLOW
Become a Mentor
1-Click Application
Mentor/Mentee Match
Filter Available Mentees
Need a Mentor Complete
Form Application
Contact Potential Mentors
Filter Mentors By
Industry Focus &
Credentials
MENTOR WORKFLOW
MENTOR WORKFLOW
MENTOR WORKFLOW
MENTOR PROGRAM
Become a Mentor
1-Click Application
Mentor/Mentee Match
Filter Available Mentees
Need a Mentor Complete
Form Application
Contact Potential Mentors
Filter Mentors By
Industry Focus &
Credentials
MENTORING PROGRAM: CONFIGURABLE
Become a Mentor
1-Click Application
Mentor/Mentee Match
Filter Available Mentees
Need a Mentor Complete
Form Application
Contact Potential Mentors
Filter Mentors By
Industry Focus &
Credentials
MENTORING PROGRAM: CONFIGURABLE
Become a Mentor
1-Click Application
Mentor/Mentee Match
Filter Available Mentees
Need a Mentor Complete
Form Application
Contact Potential Mentors
Filter Mentors By
Industry Focus &
Credentials
Mentee Best Practices
Group
Mentor Training Group
Marc BernsteinVP of Information TechnologyInstitute of Food [email protected]
Michael WilsonCEO & FounderSmall World [email protected]
QUESTIONS?
ASAE Annual Meeting
8/8 – 8/11Detroit, MI
Mission Driven
9/10Austin, TX
Nonprofit MarkCon
9/17New York, NY
UPCOMING EVENTS
Contact Jeremy Demers512.474.6400 x [email protected]
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