YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
SF AC MILAN RACINg teAM 2010 | SPONSOR OPPORtUNItIeS
INtRODUCINg SUPeRLeAgUe FORMULA
FOOtbALL + MOtOR RACINg
- Brand new gloBal championship connecting two of the world’s most popular sports
- rival footBall cluBs, competing against each other at the same venue, at the same time
- motor racing going Back to it’s roots –spectacular wheel to wheel racing action
beSt OF bOth WORLDS
- footBall fans worldwide always follow their cluB – the deal once struck is forever
- motor racing fans crave exciting and exhilarating racing – other series are not delivering
- excitement of motorsport + passion of footBall = winning gloBal marketing product
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
the ChAMPIONShIP: hOW It WORkS?
IDeNtICAL, F1 StyLe CARS
- each footBall cluB and racing team is provided with an identical, formula 1 style race car
- chassis designed and manufactured By elan motorsport, a leading race car manufacturer
- v12 4.2 litre engine created By racing experts, menard competition technologies
- high technology race car, positioned just Below formula 1 in terms of outright performance
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
the ChAMPIONShIP: hOW It WORkS?
WeekeND OF eNteRtAINMeNt
programme to include:
- 3 seater race car driving experience
- vip celeBrity support race events (tBc)
- appearances By leading footBall players
- mini footBall competitions for kids
- concerts on the saturday evening
- karting events and competitions
- computer game simulators
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
SUPeRLeAgUe FORMULA: RACe FORMAt
RACe 1: the winner of saturday’s qualifying shot-out will, of course, take pole position for race 1 on sunday alongside the losing finalist on the front row; the two losing semi-finalist will line up on the second row ahead of those cluBs eliminated in the quarter finals. (60 mins) RACe 2: one of the great attractions of superleague formula is race 2, which unlike any other major motor sport competition, sees the fastest cars from race 1 starting from Back. the starting grid is completelyreversed from the results of race 1 meaning that, for example, if a car goes off at the first corner of the first race, it will Be on pole for race 2. superleague formula Believes that this revolutionary reverse gridsformat – where the fastest driver in the fastest car in race 1 is asked to make his way up the grid (and thereBy encourage overtaking and a real Battle on the racetrack) in race 2 – creates a new degree of excitement that helps to underline sf’s unique appeal. (60 mins) the SUPeR FINAL : the opening round of the 2009 superleague formula heralds the arrival an exciting new super final. this special shoot-out consists of 5 laps and it will run immediately after race 2 and will feature the top six comBined point’s championship finishers from Both races. points will not Be awarded But this super final climax will decide the overall ‘weekend winner’ and also the distriBution of prize money.
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
2010 OFFICIAL RACe CALeNDAR
ROUND Nº CIRCUIt COUNtRy DAte
1 silverstone uk apr 3/4
2 assen holland may 15/16
3 magny-cours france may 22/23
4 jarama spain jun 19/20
5 nurBurgring germany jun 26/27
6 oschersleBen germany jul 3/4
7 zolder Belgium jul 17/18
8 Brands hatch great Britain jul 31/aug 1
9 estoril portugal sep 18/19
10 monza italy oct 2/3
11 jerez spain nov 13/14
12 tBc tBc tBc
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
FOOtbALL CLUbS: WhO IS INvOLveD?
FOOtbALL CLUb RACe teAM liverpool fc atech grand prixatlético de madridrsc anderlecht azerticorinthiansas roma devillota motorsportsevilla fctottenham hotspur alan docking racingac milan reid motorsportpsv eindhovengalatasaray sk epsilonfc Basel 1893 gu racingolympiacosolympique lyonnais laurent redonsporting cluBe de portugalfc portoflamengo
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
tARget AUDIeNCe: WhO IS WAtChINg?
OveRvIeW
superleague formula has Been developed to appeal to:
- male and female audience of footBall and motor racing fans (age Bracket 18-40)
- youth audience (18-30 age Bracket) –Bring younger audience Back to motor racing
- family audience (‘weekend of entertainment’) to Broaden fanBase, ensure growth
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
tARget AUDIeNCe: WhO IS WAtChINg?
tv bROADCAStINg StRAtegy
provide sf produced programming to ‘free to air’ Broadcasters in all main markets
- sf live programming: qualifying (90 mins); race 1 (60 mins); race 2: (60 mins); super final shoot-out (15 mins)
- sf highlights programming: 52 min show for Broadcasting on the sunday evening
- sf news and features: provision of footage to news and magazine programmes
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
tARget AUDIeNCe: WhO IS WAtChINg?
CONFIRMeD tv bROADCASteRS
COUNtRy tv ChANNeL
uk setanta sports
spain & andorra cuatro
portugal tv1
Brazil spor tv gloBo
france direct 8
holland rtl
greece alpha tv
cyprus mivision
turkey show tv
uae & middle east aBu dhaBi sport
remaining territories eurosport2
asia espn star
CLUb tv ChANNeL
ac milan milan channel
Borussia dortmund BvB tv
psv psv tv
fc Basel fcB internet tv
rsc anderlecht rsca tv
galatasaray galatasaray tv
glasgow rangers rangers tv
sevilla fc sevillatv
corinthians corinthians tv
flamengo flamengo tv
olympiacos tv magic
liverpool lfc tv
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
SF bROADCAStINg -StAtUS RePORt
bRIeF SeASON ANALySIS:
- a total of 15 tv deals have Been agreed in this initial season covering the regions of europe, middle east,
asia, south america clearly giving to the sf product an international status.
- the Broadcasters represent a mix of free-to-air commercial Broadcasters and premium sportschannels.
- a total of 70 territories were exposed to live coverage of the sf races in 2009.
- more than 200 hours of coverage have Been so far monitored of which 75% was live.
- the live coverage drew slightly more than 2 million viewers per race. the total cumulative audience for
the season is still Being computed By our monitoring company.
- early signs show that sf will Be aBle to increase its international coverage in 2009 particularly in
eastern europe, asia and south america; 2 news feeds per race week-end was also made availaBle free
of charge to news agencies, Broadcasters and BroadBandservice companies.
- an end-of-theseason programme will Be produced in the coming weeks for further distriBution
throughout the world of the 2009 sf Beautiful races. archive footage will also Be promoted to sports
and motorsport programmes to launch the 2010 season.
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
SF RACe CAR SPONSORShIP POSItIONS
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
teAM SPONSORShIP PACkAgeS
PACkAgeS AvAILAbLe PeR teAM:
- 4 primary partners - 250,000 to 2100,000
- 4 official partners - 225,000 to 250,000
- 5 official supplier - 210,000 to 225,000
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
YELMER BUURMAN
hOSPItALIty PROgRAMMe
be PARt OF It
provide customers and guests with unique hospitality and entertainment at the sf cluB
take the time to relax with friends, network with potential clients and aBove all live the passion of footBall
and motorsport with access to the exclusive grid walk. enjoy music, gastronomic delights and entertainment
all to the sound of the roaring engines and the cheering crowds.
- packages availaBle on request
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
SUPeRLeAgUe FORMULA: key beNeFItS
NeW PLAtFORMsuperleague formula will provide an exciting new platform for Brand development and fan engagementon a gloBal scale.
COMbINeD AUDIeNCean opportunity to tap into a massive fanBase of passionate footBall fans and eager motorsport fansfrom around the world.
gLObAL exPOSUReBenefit from the gloBal exposure superleague formula will generate on tv, in the press, at race events,in footBall stadiums and online.
ReAL eNteRtAINMeNtsuperleague formula will create an experience that provides real entertainment and capturesthe imagination of footBall and racing fans.
vALUe FOR MONeywide range of sponsorship opportunities (team, event and Broadcast programs) designed to deliversignificant return on investment.
ThE SpoRTINg EVENT oF ThE 21ST CENTURY!
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
JOININg AteCh gP IS JUSt IS A WINNINg FORMULA‘SUPeRLeAgUe ChAMPIONS OF 2009’
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
INtRODUCtION AteCh gRAND PRIxthe silverstone-Based hitech junior team is renamed following a partnership with crs racing. the david hayle-led outfit, which wonthe superleague formula By sonangol championship and finished runner-up in the michelin formula renault uk winter cup,will Be renamed atech grand prix. atech gp was started By former hitech racing team principal david hayle in 2007 following a hugely successful formula 3 career that netted the team 11 wins from 22 rounds and the 2007 title to Bmw sauBer f1 test driver marko asmer. the hitech junior team was formed with the aim of providing young up and coming drivers the opportunity to take the first step on the motor racing ladder with a view to helping them move up through the ranks.
atech gp successfully completed a season in the inaugural superleague formula running the race-winning cars of liverpool fc for spaniard adrian valles and latterly fc porto with portugal’s tristan gomendy, as well as cars in the formula renault eurocup and wec. as ever, every memBer of the atech gp team will approach the 2010 season with the same enthusiasm and dedication and with just one thing on their mind – winning!
INtRODUCtION yeLMeR bUURMAN
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
bIOgRAPhyNAMEDATE oF BIRThpLACE oF BIRThLENgThWEIghTFAVoRITE FooDFAVoRITE DRINkSFAVoRITE MUSICFAVoRITE MoVIEhoBBIES
DRIveR’S bRAND vALUeS
VITAL
TALENTED
DYNAMIC
gLAMoRoUS
SExY
YELMER BUURMANFEBRUARY 19Th 1987UBBERgEN, ThE NEThERLANDS5.74 FT67 kgpASTA, SUShI/FIShRED BULLLoUNgEAYRToN SENNA MoVIEFITNESS, kARTINg, SNoWBoARDINg,SkIINg, MoUNTAINBIkINg
yelmer will participate for the third time in superleague formula. with yelmer’s experience in this championship he isaBsolute favorite together with ac milan to win the title championship. first year he Became 2nd runner up with dutchcluB psv and second year he finished as 4th with rsc anderlecht. this year with ac milan should Be a winning comBination
INtRODUCtION yeLMeR
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
tRACk ReCORD20102009
2008
2007
200620052003-2004
2002
2001
2000
OFFICIAL PARtNeRSgp2 ASIA SERIES, oCEAN RACINg TEChNoLogYSUpERLEAgUE FoRMULA, RSC ANDERLEChTgp2 SERIES, oCEAN RACINg TEChNoLogYgp2 SERIES, TRUST TEAM ARDENSUpERLEAgUE FoRMULA, pSV EINDhoVENRANkED 2ND
WoRLD SERIES BY RENAULTF3 EURo SERIES, RANkED 6Th
BRITISh FoRMULA RENAULT, RANkED 5Th
ChAMpIoN DUTCh FoRMULA RENAULTBRITISh FoRMULA RENAULT, RANkED 3RD
(WINTER SERIES)BMW CoMpACT CUp, RANkED 2ND
FoRMULA köNIg (6 RACES oNLY)kARTINg RoTAx MAx, BRITISh ANDDUTCh ChAMpIoNShIpDUTCh ChAMpIoN kARTINg RoTAx MAx
INtRODUCtION AC MILAN
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
AbOUt AC MILANname: associazione calcio milan 1899 spafounded: 16 decemBer 1899stadion: san siro, milancapacity: 80.074president: silvio Berlusconicompetitie: serie a ac milan Belongs to one of the Best cluBs of the world. in total they won 14 times the italianchampionship, the serie a. on international levelthey have reach 11 times the champions league final and won this cup 7 times.
FAMOUS PLAyeRS• Marco van Basten• ruud Gullit• Frank rijkaard• clarence seedorF• klaas jan Huntelaar• ronaldHino• BeckHaM• Paolo Maldini• sHevcHenko
FANS:50 mio worldwide
CONtACt US
YELMER BUURMAN RACEDRIVER SF AC MILAN RACINg TEAM
for more info please contact:
gR8 INDUStRIeS bv
daniel peetersginnekenweg 2134835 na Bredathe netherlandst. +31 (0)76 - 572 88 88f. +31 (0)76 - 565 98 88m. [email protected]
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