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Me: Managing SEO at SimilarWeb since the beginning (2009), currently an SEO/PPC/Social
consultant.
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What has not changed in our relationship with Google?
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We are marketers, think like marketers, not just SEOs
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No links, no love
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Quality is much more important than quality
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Money – Buy me some love
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Internal links – Old, but always sexy
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What haschanged in our relationship with Google?
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Qualifying sites the old way
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PR/PA/DA/etc - A tail and crown doesn't make her a mermaid
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User experience is more important than ever
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Bye bye, anchor text and keywords. Hello context
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The only metric you need in 2016 to evaluate links?
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Traffic, baby, traffic is all you need
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Change your paradigm
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Mary rich – Get links that pay for themselves
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Getting those links
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SERP attack
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iFrames for links, yes, they can pass juice
https://www.seroundtable.com/google-iframe-link-14558.html
http://www.rimmkaufman.com/blog/do-search-engines-follow-links-in-iframes/31012012/
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Referring sites & traffic hubs
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Use CMS platforms, but build plugins, not just widgets
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Social – Twerking Twitter
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Adding value – Wikipedia, Quora, etc…
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Banners, not only for Performance Marketing
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Don’t hire writers, rent their audience
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Some tools
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• What?• Where?• When?• Why?• How?
SimilarWeb PRO – Keywords, or solving problems with the 5 W’s