Transcript
Page 1: Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided), and Hummingbird

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@stoneydStoney G deGeyter

ApocalypseSURVIVING THE KEYWORD

KEYWORD RESEARCH POST:KEYWORD TOOL, (NOT PROVIDED),

AND HUMMINGBIRD

Page 2: Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided), and Hummingbird

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@stoneydStoney G deGeyter

IT'S THE END OF KEYWORDS AS WE KNOW IT (AND I FEEL FINE)

Page 3: Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided), and Hummingbird

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Timeline of the keyword apocalypse

IT’S THE END OF KEYWORDS AS WE KNOW IT (AND I FEEL FINE)

August 24 (ish)Google Rolls Out HummingbirdAlgorithm & SEOs Don’t Notice

August 27, 2013Google TakesAway Keyword Tool & SEOs Freak Out

Week of Sep. 4Google MakesKeyword Data “(Not Provided)” & SEOs Freak Out

Sep. 26, 2013Google Discloses Hummingbird & SEOs Freak Out

KEYWORD APOCALYPSE

Page 4: Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided), and Hummingbird

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

The perfect keyword storm?IT’S THE END OF KEYWORDS AS WE KNOW IT (AND I

FEEL FINE)

Keywords are “Irrelevant”

Keyword Tool

Gone

(Not Provided)

Hummingbird

Page 5: Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided), and Hummingbird

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Just another day in SEOIT’S THE END OF KEYWORDS AS WE KNOW IT (AND I

FEEL FINE)

Page 6: Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided), and Hummingbird

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Keywords still matterIT’S THE END OF KEYWORDS AS WE KNOW IT (AND I

FEEL FINE)

that thing that does that stuff that makes me feel that way

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@stoneydStoney G deGeyter

HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

Page 8: Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided), and Hummingbird

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

SERVERLOGS

KEYWORD TOOL

KEYWORDS ARE EVERYWHERE

Where do you go for keyword dataHOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

Page 9: Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided), and Hummingbird

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

WORDTRACKER KEYWORDS

KEYWORDS CLOUD TOOLS

Where do you go for keyword dataHOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

PPC CAMPAIGN & PLANNER

EVERYDAY CONVERSATION

Page 10: Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided), and Hummingbird

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Here’s what we know…HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

EXACT MATCH

KEYWORDS

ORGANICALLYRELATEDWORDS

Page 11: Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided), and Hummingbird

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Find your core terms (just like before)

HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

My Core Terms

Laptop Batteries

Power Tool Batteries

Cell Phone Batteries

Motorcycle Batteries

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SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Add your qualifiers (just like before)

HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

ACCOUNTING

SOFTWARE

packages

programs

services

solutions

systems

computer

computerized

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SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Incorporate related words (very important!)HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

Co-Occurrence

Synonyms

Regular Correlation

Page 14: Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided), and Hummingbird

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

• Pick 3-5 top ranked

Competitor Sites

• Such as: TagCrowd, Tagxedo, Webconfs.com

Cloud Tools

• Words used in each document

Similar Terms

Finding co-occurrence keywordsHOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

(words frequently found together)

Page 15: Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided), and Hummingbird

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Finding synonymsHOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

Source: http://www.visualthesaurus.com

(words that can be used interchangeably)

CarSandwich Shop

AttorneyRatings

Restaurant

bartavern

AutoDeliLawyerReviewsPlace to Eat

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SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

Finding words that correlateHOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

(words that are used within topical context)

Snow

Cold Freeze

Shoes

Runn

ing

Feet

Page 17: Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided), and Hummingbird

SURVIVING THE KEYWORD APOCALYPSE @PolePositionMkg #PPMedu

HOW TO RESEARCH KEYWORDS IN THE APOCALYPSE

ApocalypseYOU CAN SURVIVE THE

‘CAUSE IT AIN’T THAT BAD!17


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