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SUSTAINABILITY AND INDUSTRIAL DESIGN IN FINLAND: BARRIERS AND FUTURE PROSPECTSPekka Murto (MA)Aalto UniversitySchool of Art and DesignDesign [email protected]
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Agenda
1 Introduction
2 Barriers
3 Future prospects
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1 INTRODUCTION
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”There are professions more harmful than industrial design but only a few of them”
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Introduction * Sustainability considerations present within industrial design ever since the formalization of the profession– Early phases of product development are
decisive
* However, sustainability (especially environmental) has remained as a competence area of the future (Lehtinen 1995; Charter & Tischner 2001; Lewis et al. 2001; Shedroff 2009)
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* Aspiration towards:– Greater influence– Alignment with
market and industry
– Rationalization
* Why hasn’t sustainable design institutionalized?
(Valtonen 2007)
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2 BARRIERS
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Barriers * Interviews with 8 designers– Mainly designers working in agencies
* Analyzed with the help of Barley & Tolbert sequential model of institutionalization (1997)
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Lack of push * Sustainability not very visible in design briefs– Skepticism towards sustainability in briefs
* Tied to specific actors and conditions
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Problem of image
* Topics related to costs, product quality, look and feel of products
* Sustainability and political activism of the 1960’s
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Methodological issues
* Tools have not been able to reduce uncertainty of sustainability
* Quantifying and rationalizing is necessary– Cf. ergonmics
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3 FUTURE PROSPECTS
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Future prospects
* Future challenges based on three scenarios
Sustainable Failure
-Sustainability does not become a priority in society
-Loose legislation
-Uncertainty of sustainability
Clean Technology
-Rapid development and diffusion of clean technologies (energy)
-Climate-focused
-Rising complacency
Aware Consumers
-Ecological problems and hazards change consumer priorities
-Activism & NGO’s
-Sustainability must show
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Future prospects
* How to value and communicate sustainability?– Avoiding liabilities– Fighting complacency– Transparency
* Polishing the image of sustainable design– Political independency– Product aesthetics?
* Methodological development– Easy-to-use, dependable & robust tools
methods– Foresight– Human factors of sustainability