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Visions for sport in times of crisis�
Sustainable sports financing in times of crisis�
�Sustainable Sponsorship
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Introduction
• Daniel Cade - Project Mgr.
• SCHWERY CONSULTING
– Social Entrepreneurship
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– Social Entrepreneurship
– Switzerland
– Partner, support, advise sport and sport-
related organisations
– Social responsibility initiatives
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Sport sponsorship
• Its origins
• Measurable and accountable
• Not quite such an obvious cost saving
• “81% of consumers believe
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• “81% of consumers believe what companies do over what they say”
• Can sponsorship adapt to become more in tune with the times?
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Sustainable Sponsorship
• Sport and CSR
• What is sustainable sponsorship?
• Who’s doing it and how
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• Who’s doing it and how is it done?
• Why are they doing it?
• Why isn’t it more widespread?
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Explanation 1
• Alignment of CSR strategies is a
challenge
• CSR should not take a one-size fits all
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• CSR should not take a one-size fits all
approach
• Finding opportunities that meet
business and social goals
• Not an add-on for aesthetic reasons
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Explanation 2
• Having good intentions
and “doing good”
• Good things done well
• Bottom-up process
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• Bottom-up process
• Projects primarily
designed to benefit
society
• Secondary ‘fit’ for
partners
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Explanation 3
• Trials & tribulations of event organisation
• Multi-stakeholder
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• Multi-stakeholder participation
• Hublot example at UEFA EURO 2008
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What can be done?
• Possible solution: empower local implementing orgs or NGOs
• Awareness & knowledge of issues
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• Awareness & knowledge of issues
• Time + funding = idea and benefits for all partners
• Nurture partnerships
• Potential for positive impact much greater
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Conclusion
• Sponsorship must and will adapt
• Holistic approach to sponsorship
• New economic climate: work them hard!
• SS = inc. engagement &
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• SS = inc. engagement & activation
• Better connection to a team / event
• Incentive greater than before
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Thank you for listening
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CONTACT
SCHWERY CONSULTINGTel. +41 32 325 80 80
Fax +41 32 325 80 81
www.schwery.com