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Page 1: SxSW Interactive 2012

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SxSW 2012 Download

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Here’s what I learned…

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• Described Google+ as Google 2.0

• “Users” = people signed up for Google+, using any form of Google

• No plans to open API

Vic Gundortra, SVP of engineering at Google+HAS HAD GREAT MEDIA TRAINING!

Guy Kawasaki, founder of Alltop.comEXCELLENT INTERVIEWER!

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multi y mono: the cultural advertising

battle• Marketers and brands are going to have to alter the way they perceive their audiences

• Minorities need to participate from the very start of messaging to be effective — not just be an afterthought and “Hispanicize” an ad or content that’s already been created

• Multicultural agencies are competing with traditional agencies when it comes to digital work

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hispanic persona project

• Hispanic marketing is dying• Hispanics are the largest U.S.

minority:o 16 percent of the U.S. populationo 23 percent of children in the U.S. are Hispanico 63 percent of Hispanics in the U.S. were born

hereo Majority of the Hispanic population is under 30

years old

• If you want to be relevant, you must figure out the Hispanic market

• Think of Hispanics as “users” instead of “consumers”

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hispanic persona project

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shut up & drawLet’s awaken your visual

cortex!

1)Get a partner2)Come up with an acronym3)Create a phrase using the

letters in your acronym4)Draw the phrase

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shut up & draw• Visuals can help you:

oArticulate your thoughtsoMemorize thingsoGet more out of your conversationsoConvince someone of something

• If you want to visualize, but don’t know how to draw, just draw a circle

• Drawing doesn’t have to be perfect; it can be quick and dirty and still make an impact

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shut up & drawVivid

Grammar:create a visual

framework of what

you’re thinkingabout

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drugs, milk & money: social media in regulated

industries• Has to start at the top• Make friends with legal• Re-imagine your content• Classify your content

into red, yellow, green• Can’t have the “come be

our friend” mindset• Hone in on a narrow

target; the more narrow, the better

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key themes & takeaways• The importance of

visualization and storytelling

• Focus on social good• Social apps to make

“serendipitous” connections

• Can’t wait to get Spredfast!

• Never be afraid to say, “hi”• OCG is on the right track!!

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Questions?


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