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Raising money for Cancer Research UK
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• What?• Where?• Why?• When?• Who?• How?
Brainstorming
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PART 1:ROAD TO
SUCCESS…?
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Aims• To plan and organise an event at
college which will attract a big audience• Hence to raise a substantial
amount of money for a chosen charity• To make sure that the event is
safe for everybody taking part
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PlanningCharity Talent
ContestResearch Event
• Venue• Stage• A/V Equipment• Technicians• Legal and
medical• Risk assessment• IT Equipment• Estates• Cleaning
• Date/time• Auditions• Advertisement• Catering• Sponsors• Prizes• Judges• Extra ways of
raising money
Technical
• Primary• People with
experience in organising events
• Surveys• Secondary
• Books• Websites• TV Viewing
Figures
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ResearchTable 1: Number of people watching the finals of “Britain’s Got Talent” between
2007 and 2013
Graph 1: Viewers’ % share for the finals of “Britain’s Got Talent” between 2007
and 2013
Data collected from Broadcasters
Audience Research Board,
http://www.barb.co.uk/
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TimingSurvey question: On which day of the week
would you most likely attend a Charity Event in form of a Talent Show?
Day of the week
1 (most
preferred)
2 3 4 5 6(least
preferred)Monday 12.5% 18.75% 18.75% 6.25% 18.75% 25%Tuesday 18.75% 18.75% 18.75% 37.5% 6.25% 0%
Wednesday 6.25% 12.5% 31.25% 18.75% 12.5% 18.75%Thursday 0% 0% 18.75% 31.25% 31.25% 18.75%
Friday 37.5% 25% 0% 6.25% 18.75% 12.5%Saturday 25% 25% 12.5% 0% 12.5% 25%
62.5% of the students surveyed have chosen Friday as their most preferred day
Table 2: Results of the online survey carried out via SurveyMonkey.com
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• Varley Theatre• Fitted with all the equipment• Staging already set up• However, no permission to use• Mercers’ Sports Hall• Big, enough space to set up any
equipment• However, concerns from the Head of
Faculty
Location – venue alternatives
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• Solution: Varley Café • Least concerns • Spacious• Toilets • Backstage• Shut down
Location – venue alternatives
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• Principal + Vice-principal• Health and Safety officer• Bursar• Estates• Theatre management• Catering team• IT Technicians
College authorities
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• Mrs Thom – former RE teacher• Experienced in organising charity
events• Supportive throughout the way• Looking at the event from a different
point of view• EPQ co-ordinators and supervisors• Initial planning and organisation• Support along the way
Preparation - consulting
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• Estates• Legal, health and safety guidance• Using the building for
rehearsals/event• Cleaning and locking up• IT Department• Projector• Laptop• Voting system
Preparation - consulting
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• The A-Team• Rebecca Rose – auditions support• Warren Allen – technical director• Caitlin Allard – on-night helper• Emily Quick – co-host• Georgie McGarry - raffle• Sam Bunce – parking • Josh Hill and Abbie Jackson – additional
guidance
Preparation - consulting
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• Estates Team kept a close eye• Risk assessment performed and
updated regularly• Behaviour briefing for Acts• Fire briefing
Health and Safety – oh my!
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Case Study presentation
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Advertising the AuditionsBlack and white
design
Easily visible contact links
Sponsor included
Font: readable, tidy, funky
Logo – a near-exact remake
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Advertising the Auditions
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• Team meeting roughly every 3 weeks• Splitting the tasks• Progress checks• Two meetings with the contestants• Behaviour briefing• Rehearsal on Monday before the
performance
Meetings
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PART 2:THE EVENT
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Advertising the Event
Design similar to the Auditions poster
Date, time and location clear
Cancer Research
Prices clear and concise
“Special features”
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Good ol’ intranet!
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Symonds’ Got Talent Judges: Tania Ziegler, Rachel Platt, Katherine Hodgkinson
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PART 3:Conclusions
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£51.80However, we are still raising money!
• Auctions• DVDs
MONEY RAISED SO FAR
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• The event happened!• Managed to raise enough money
to cover costs AND donate to charity• Well organised• Enjoyable• Great support
Successes
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• Bigger audience• An extra rehearsal• Sticking to the schedule • Different timing and venue• Different tech crew!• Less time wasting
Areas for improvement
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• A talent contest• A way to help a charity• A way to raise awareness• A way to make people take action• A way to enjoy ourselves!• (A way to get my EPQ)
Brainstorming – what?
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• At college• Potentially big audience• Varley Café• Nice setting – intimate and
informal• Technical difficulties overcome
Brainstorming – where?
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• December• Close to Christmas – chill out• Atmosphere• Evening / night• Glamorous
Brainstorming – when?
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• College staff• My friends• Acquaintances • Performers• Audience
Brainstorming – who?
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• To learn new skills• To help people in need• To make people more active• To raise awareness
Brainstorming – why?
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With great difficulty!
Brainstorming – how?
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Raising money for Cancer Research UK