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Symphony Audience Development:
Analysis of Organizational Culture in the Performing
Arts
July 29, 2009
Erin E. Gore
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Structure of PresentationI. Introduction
II.Researcha)Research Strategyb) Research Questions
III. Findings
IV. Conclusion
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Goal of Case Study• Discover how the tensions within
a symphony can be harnessed into a positive effect for the organization
• Fill the gap in existing literature
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Organizational Culture
•Evolving internal dynamics and behaviors which affect management outcomes within an organization
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Inherent Tension•The tension that can manifest while attempting to appeal to a wide range of audiences and maintain artistic quality
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Inherent Tension
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Existing Research•Established connection between artistic programming and audience development
•Lack of research investigating the connection between symphony organizational culture and artistic programming
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Hypothesis•Internal organizational dynamics of a symphony orchestra affect the ultimate product of artistic programming
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Research Strategy
•Literature Review
•In-depth Case Study
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The Eugene Symphony• Professional Orchestra• $2 Million budget
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Main Research Questions• How does a symphony’s
organizational culture and structure affect the artistic programming?
• How can symphonies utilize programming to optimize their audience development efforts and increase organizational stability?
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The Artistic Process and Inherent Tension
• A challenge between economic and administrative sides of an organization
• Product of the hierarchical management structure
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Symphony Hierarchical Structure
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Inherent Tension
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“It is not necessarily destructive to have friction and struggle in an organization”Report of the National Task Force for the American Orchestra, p. 75
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How does Symphony Organizational Culture affect Artistic Programming?
• The traditional hierarchical symphony structure affects decision-making
• Organizational history and values influence programming
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Findings:• Organizational Culture• Inherent Tension• Artistic Programming
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Organizational Culture
• Inclusivity within organizational culture increases commitment to artistic output
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Inherent Tension
•Communication from both the musicians and management led to a positive organizational culture
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Programming• Connection and passion for
classical music aligns organizational goals with artistic programming
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“Artistic programming is like putting this huge puzzle together”
Chris Collins, Education and Operations Director, Eugene Symphony
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ProgrammingEugene Symphony Programming, 1999-2009
Bach Beethoven Berlioz Brahms Copland Dvorak Mahler Mozart Shastakovich Tchaikovsky0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
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Implications
•Connection between organizational culture and artistic product of all arts organizations
•Need for further research
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Conclusion
• Correlations exist between the organizational Culture and Artistic Programming in the Eugene Symphony
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Questions?