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1.5 billion
75 billion
1 million 1 million
Mobile app users
Downloads per year
Apps on Apple Apps on Google Play
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6.8 billion
subscriptions worldwide
1.5 billion Mobile app users
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?
1/5 mobile
subscribers use apps
Addressed by the current apps
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How to Address ? 4 5
More local applications
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1/3
90%
86%
mobile search is Local
of the apps are used for local information
made purchase decisions based on the information
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Simplified Payments
Mobile account
Mobile wallets
How to Address ? 4 5
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33 11
apps installed on average
paid apps installed on average
Australia
Source : Google - Mobile Planet Smartphone Research
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33 8
USA
apps installed on average
paid apps installed on average
Source : Google - Mobile Planet Smartphone Research
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17 4
China
apps installed on average
paid apps installed on average
Source : Google - Mobile Planet Smartphone Research
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26 2
India
apps installed on average
paid apps installed on average
Source : Google - Mobile Planet Smartphone Research
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20 33
10 3
Developed Countries
Emerging Markets
apps installed on average
paid apps installed on average
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How to Address ? 4 5
Network APIs
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13 million API calls per day
12 million API calls per MONTH
5 million API calls per day
500+ million users
540+ million users
7+ million subscribers
Impressive app usage stats
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60 million API calls per month
100 million API calls per month
25 million API calls per month
Putting the numbers into context
15 million subscribers
60 million subscribers
40 million subscribers
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Service consumer
Platform operator
hSenid Mobile
Developer community
Content provider
UNCTAD Report features App zone 1st Local App Store with Etisalat Sri Lanka
App zone
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Click here to view the video that was played
http://www.youtube.com/watch?v=nW2C-lXYd1U
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4
Critical Success Factors
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A Folk Story
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Use your own strengths
1
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Use your Network Assets as strengths
messaging
Location
Voice
USSD
Database/ Info
Security / Loyalty
1
Unlike handset manufacturers
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1
Mash up apps using Network APIs
Voice
SMS
USSD
LBS
Unlike handset manufacturers
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1
Let your consumers use the mobile account to pay
Voice
SMS
USSD
Unlike handset manufacturers
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1
Give your consumers a choice of experience
Unlike handset manufacturers
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Need for an end-to-end
platform
2
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Download SDKs
Programming
Test using simulators
Provisioning
Hosting Test Live
Analytics
Publish App Store
Marketing
App Lifecycle
2
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Make everything self-service
3
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Download SDKs
Programming
Test using simulators
Provisioning
Hosting Test Live
Analytics
Publish App Store
Marketing
Self Service App
Lifecycle
3
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Vendor’s role going beyond platform
4
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Skill set to connect with Developers
to build successful developer communities
4
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Keep an ear out for feedback
and evolve the platform
4
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Bringing global experience
which includes Practical Domain experience
and learning
4
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4
Critical Success Factors 1. Use your own strengths
3. Make all features self-care
2. Need for an End-to-End Platform
4. Vendor’s role going beyond
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Population 20 million
Subscribers 6-7 million
Proven Case Study
12 years
85 apps
12 months
1200+ apps
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Thank You
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