Take Advantage of the Tiny Screen:
Sell More with Mobile
David Sawyer EVP Sales & Business Development
Advanced Mobile
Presenter
David Sawyer Engineer III
EVP Sales & Business Development
(512)663-9123
• Mobile Phone internet usage is expected to leapfrog PC usage by 2013 Google
Mobile Trends - Automotive
• 88% of US mobile phone users are more likely to buy from an auto dealer who has a mobile website Brand Anywhere and Luth Research
• Google searches done on mobile phones have grown 500% over the last 3 years Google
• 53% of all mobile searches related to a product resulted in a purchase. eMarketer.com
• Custom graphic/style designs
• Flexible functionality – Maps, Schedule Service, Specials/promotions,
– Flexible Search options, Social Media linking, Video
linking, etc…
• Works on ALL devices
• Mobile leads – highest quality
• Mobile Redirect – turnkey code
• Great App promotional platform
Custom Mobile Websites
The Foundation of your successful mobile strategy
• Appealing Designs • Intuitive Search • Large Photos (search result, listing details) • Robust Data • Clear calls to action • Average time on Site 4 – 6.5 minutes • Average Page Views per Visit – 6 - 15
Engagement = Leads
Mobile Search – Generate GREAT Leads
Mobile Tools – Custom Content, Geolocation Maps
Mobile Tools – eBrochure
Mobile Tools – eBrochure
Mobile Web – Integrate Window Sticker Texting
Mobile Web – Integrate HTML Site w/Send2Phone
Send2Phone
Send2Phone
Send2Phone
Mobile Web – Integrate HTML Site w/Send2Phone
Performance
Leads, Leads, Leads, Leads
• TextChat with Dealer
• Click2Call Dealer
• Email Dealer
• Send eBrochure
• Mobile ID - Sticker Texting
Dealer TextChat
Instant
Interactive
Web-Based
Text Message
Track able
24/7 Managed
– OLD becomes NEW
Dealer TextChat
Americans text 3 X’s more than phone calls made
Accommodate folks who prefer texting over talking
• Add to mobile & standard websites
• Put Text Message Marketing on steroids (window sticker texting, Keyword, Send2Phone, etc.)
Generate high quality leads
Dealer TextChat – Mobile Website Integration
Dealer TextChat – Notifications (web, SMS, email)
Dealer TextChat – Chat Management
Dealer TextChat – SMS Keyword & Mobile ID promotion
- Text ADP to 45555 with questions on 0% Text AC to 45555 for info on 0%
Custom Designed, Native Technology
Put the power of
native smartphone
technology to work
for your dealership
Robust, Native Inventory Search
Service & CRM
Integrate to Mobile Scheduling Tools
Integrated Mapping – Driving Directions
We don’t close our App
Map/DD fully integrated
Cool Tools
Push Notifications
Push Notifications
Notifications Center
Compelling
lead generation tool
Cell-UR-Car™
Vehicle Details
Capture Critical Details
If YES – take Photo If YES – take Photo
Native Technology - Camera
Drive Sales
Cell-UR-Car a great lead Cell-UR-Car™ - a GREAT Lead
Control the conversation with the consumer
Subject: A Cell-UR-Car trade-in lead from your mobile application - 2008 Chevrolet Cobalt 2dr Cpe LT Coupe jayme has a car to sell or trade in. Please see the details below:
Contact Details: Name : jayme
Email : [email protected]
Phone : 3373800179
Purchasing Plans : Within the next 6 months
Vehicle Details: Make : Chevrolet
Model : Cobalt
Trim : 2dr Cpe LT Coupe
Engine Size : 4 Cylinder
Transmission : Automatic
Year : 2008
Mileage : 33000
VIN : Not Provided
Vehicle Condition: Insurance Claims : None
Mechanical Problems : None
Exterior Damage : None
Interior Damage : None
Photos:
36
Promotion is Critical: Mobile-Online-Offline
APP Promotion - Dealer Video
Custom QR Codes
Text Marketing
Text APP to 50123
Users Receive
Dealer Receives
APP – Promotion is Critical (online)
APP – Promotion is Critical (offline)
Custom QR Codes – Award Winning
Text Message Marketing
Text Message Marketing
Mobile ID - Window Sticker Texting
