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Take Me Out to the (Digitally Transformed) Ballgame
Kevin Delaney,Sr. Writer, Connected Futures
Article
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Three Tips for Creating a Winning Fan Experience
1. Treat the CustomerLike a Champ
2. Build a Winning Platform
3. Drive the Business.
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For fans to feel like champs, a winning stadium experience must be mobile, connected, and convenient.
On game day, sports fans expect a high level of mobile engagement and seamless convenience.
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Smart teams know that providing a superior experience is critical to their business.
A 2015 survey found that fans’ demand for in-game digital experiences had doubled in three years. And that trend shows no signs of slowing.
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“Fan experience is at the core of most teams’ business objectives... Bringing people back, week-after-week, especially if you're struggling a little bit, is essential ...”
- Tod CaflischChief Technology Officer Minnesota Vikings
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