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THE RISE OF BUSINESS GRADE BRITAIN
GETTING MORE FROM YOUR NETWORK WITH VOICEJON NOWELLHEAD OF VOICE SERVICES
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SO WHAT IS GETTING MORE OUT OFYOUR NETWORK FOR VOICE?
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The primary VoIP protocol that enables a session or connection to be made between two end points on a network
SIP DEFINITIONS
SIP (SESSION INITIATION PROTOCOL)
A service delivering calls directly to the end user. Either as a SIP App on mobile phone/iPad or via a SIP enabled desk phone.
SIP TRUNKING
A service delivering multiple SIP Trunks to a PBX
SIP SUBSCRIBER (HOSTED TELEPHONY)
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How many of you use VOIP\IPT on the LAN for your Telephony?
STRAW POLL
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How many of you then convert this to TDM via ISDN30’s for onward
call delivery?
STRAW POLL
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How many of you then convert this to TDM via ISDN30’s for onward
call delivery?
STRAW POLL
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What are the barriers to adopting SIP Trunking within
your organisations?
GROUP DISCUSSION
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• Cost• Security• Available bandwidth• Solutions availability• Service Level Agreement• PBX Support • Implementation pain
THE SEVEN BARRIERS TO SIP
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• Cost reduction, phone system upgrade & network rationalisation drivers are leading adoption
• SIP Market is growing by 17% PA• ISDN Market is shrinking by 8% PA• UK B2B voice market is 9% SIP vs 38% in US.
Source: Illume SIP Trunking Market report 2013
THE YEAR OF THE SIP TRUNK?
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• The TalkTalk Network switches 5M minutes of calls an hour - 3B minutes per month.
• The TT network uses SIP to deliver service to over 4M customers
• We have capacity for 1M SIP Channels today.
• We will increase our network capacity by between 50-100 times over the next 5-10 years.
VOICE CAPABILITY
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• Consolidates ISDN30 estate• Turnkey solution• Multi layer Security as standard• Carrier class SIP Trunks• Scalable & Flexible
VOICE OVER ETHERNET
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• Business-grade voice service built on EFM• Available from unbundled exchanges, 93% UK coverage• SIP benefits with ISDN30 presentation 12-50 Channels• High availability –N+1 • Numbering – New or imported
IP-ISDN30
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• Dedicated instance per customer • Resilient architecture• Guaranteed voice quality delivered over MPLS • Upgrades & flexibility as standard• Subscription model
HOSTED TELEPHONY
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2,700 ISDN30 channels over 90 bearers migrated to 2,900 channels with auto fail-over
CASE STUDIES
MONEY IN THE BANK
SAVED
46%ON LINE RENTAL
Customer demand doubled calls on Grand National day - exceeding 10,000 calls in one 15-minute period. Capacity planning & Call Admission Control ensured no calls abandoned
AT THE RACES
GAMECHANGER
FOR BUSINESSPERFORMANCE
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Calls & Lines (TDM voice)
B’band- MPF &
SMPF
IPVPN(off-net)
Ethernet & EFM EoFTTC
2nd Gen IPVPN
SIP trunks
Mobile SIP apps & Hosted Telephony
SFBB
2005 2010 2013 2014 2015
FTTP
SIP call control
•Converged Access circuits
•Converged SLA, supplier & Management interfaces
•Multi tier security architecture
•Flexible scalable capacity for SIP trunks & Call volumes.
•Self serve network with real time changes & network management.
PRODUCT EVOLUTIONCONVERGENCE ON EVERY LEVEL
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THANK YOU