Download - Target- A Big Box Retailer like no other!!
TARGETA Big Box Retailer like no other!!
May , 1962
“Cheap Chic” positioning
Today…
$74 billion
sales
1793 stores
#38
on Fortune 500
350,000
employees
Today..
Subsidiaries
In-store strategies
Low Shelves Halogen
Lighting
Wider Aisles
Contemporary
imagery
Traditional Advertising
Targeted
direct marketing efforts
Strong Online Presence
Upscale Designer Collection
Spo
nsor
ship
s
Corporate Social Responsibility
Today…
75%
consumers
are female
97%
recognize logo
Median
age is 41
Median
income is
$63,000
Strategy Failure
during
RECESSION
Tweaked marketing
messageAdded perishables
to inventory
Cut back
on
discretionary items
Damage Control
Target’s Brand Differentiation and Consumer PositioningIntegrated Marketing Communications Mix• In-Store Strategies• Traditional Advertising• Online Presence• Upscale Designer Collection• Sponsorships and CSRResultsStrategy during RecessionChallenges Ahead
Disclaimer Created by Chirag Gupta, ISM Dhanbad during
an internship on Marketing Management under Prof. Sameer Mathur, IIM Lucknow