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American Marketing AssociationDaran XuHaider TawakaliAnirudh OjhaTin Le
Target Case Competition
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Agenda• Problems
• Proposals
• Financial Validation
• Competitors
• Questions
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Problems
Disorganized Soft Line
Weak Online Presence
Delayed Checkout
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Digital Front Enhancement
Improve client-end user interface
Subscription model
Mobile payment
Utilizing social media influencers
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Improve client-end user interface
Customer Specific product recommendations
Highlighted product reviews on website
Integrating Cartwheel features into main apps.
Promoting price-matching
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Subscription Model
• REDcard plus: $7.99/month
• Free Shipping
• Exclusive discounts
• First month free with REDcard sign up
• Exclusive holidays offers
• Additional Special gifts
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Mobile Payment1.Guests scan the products to be purchased using
smartphone
2.Bill is generated on smartphone
3.Pay using Target app
4.Receipt will be generated on smartphone
5.Show receipt at checkout
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Utilizing Social Media Influencers
Social media posts
YouTube review of products
Highlighted user reviews
Purchase link with small discounts
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Spot Cart
1.Scan products
2.Cart will be ready at checkout
3.Collect cart at checkout
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Smart Rack
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Smart Rack
An automated sorting system
Increase efficiency
Less work load on employees
Well-organized soft line
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Video Mining Filter employees out of traffic count data
Understand shopping patterns of customers.
Measure the impact of marketing promotions and offers
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Competition
Mobile Payment
Automated InventorySorting
Physical Store
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$0
$50,000
$100,000
$150,000
$200,000
$250,000
Traditions vs. Innovations
New Method TraditionalFinancia
l Validation