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Taugagreining’s Mission
To advance and promote the use of EEG technology as an aid in the diagnosis and therapy of neurological disorders.
Why EEG?
• Increasing emphasis on brain disoprder prevention and treatment .
• EEG is only real time functional brain measurement on millisecond basis.
• Necessary for determining epileptic activity.
• Substitute methods not yet in sight.
OperationsOperations
0
25.000
50.000
75.000
100.000
125.000
150.000
175.000
200.000
1998 1999 2000 2001 2002
Thous. ISK
RevenuesExpenses
Products
• Clinical EEG– Routine Diagnostic EEG
• Core product
– Epilepsy Monitoring• Released april 2002
• EEG Monitor – Released october 2001
Routine EEG
• Core product• Incredible ease of use
– Intuitive– Quick– Robust
• Protocols• Major Accounts
– King’s, Lund, Zurich, Kaiser
Epilepsy Monitoring
• Compact high quality 32/64/128 channels
• Detections• Alarms• Trends• Continuous Impedance
Estimation
Monitor – EEG for the ICU
• Unlimited Recording• Clear Presentation
– Online analysis
• Easy to Use• Compact• Instant access to raw data • Touch-screen• Alarms• Neonatal emphasis
Oxford Relationship
1996-2003• Oxford manufacture• Oxford stock• Oxford market outside Scand• TG sell in Scandinavia• Oxford sell ROW
2003 -• TG Manufacture• TG stock (3PL)• TG market worldwide• Oxford sell in USA, UK, Benelux, Spain• TG sell ROW
Effects of change on operations
• Revenues from EEG outside Scandinavia change from license fees to product sales
• Those revenues increase fourfold (other things being equal)
• Margin from those revenues doubles• Increase of capital bound in stock, and
receivables
New supply chain
TG IcelandSupplier custom SW, order
control, invoice
SupplierCustom HW
Distributorkit, assembly config,
despatch, invoiceCustomer
installation
SuppliersStd. SW, HW
3d PartyLogistics
Stock,dispatch
Operational changes
• 3 new staff added to Sales and Marketing in 2002
• 1 new staff added to Technical Support in 2002
• 1 new staff added to Sales and Marketing in 2002
• All infrastructure in place.
EEG distribution
• Oxford Instruments subsidiaries in USA, UK, Benelux, Spain, Italy, France
• 31 ind. distributors in Far East• 20 ind. distributors in Middle East and
Africa• 11 ind. distributors in Europe (rest of)• Spooner Medical with >20 subagents in
former Soviet Union