re-inventing taxi
Taxibeat Ltd. • Sina 11 Athens, Greece • http://www.taxibeat.com • [email protected]
the taxi market is not a real market
broken
a market exists where choice is available, based on information
the absence of choice and information leads to a broken taxi industry: bad service, “invisible” taxis,
disappointed customers
1
lack of choice
information gap
no incentive for differentiation
problem
cabs are stumbled upon and hailed not selected
cabs under-utilize ride time while customers are available
drivers do not gain loyalty by better service, customers cannot reward good drivers
2
3
Nick DrandakisFounder - CEO
Nick DamilakisCo-founder, iPhone developer
Kostis SakkasCo-founder, Web Developer
Michael SfictosDesign, UI/UX
the founding team
launch
Two mobile applications (one for drivers, one for passengers), enable them to connect in real time and make a transaction.
how do we do it?
how can I find a taxi? who to hail? on what criteria?
basic workflow
Taxibeat app locates passenger who taps
Search
Information to be used as criteria include rating,
distance, services offered (eg wifi), car model, languages
spoken etc.
Apart from ratings, customer sees every possible detail
about each available driver. All in one screen to choose from.
basic workflow
did my driver arrive? can I rate my driver?where is my driver?Passenger sees the hailed
driver while approaching on the map.
Taxibeat sends a push notification when the driver
arrives at pickup location
Customer rates the driver, the rating becomes available to all the
other customers in the future.
Android iPhone Web
platforms
watch the promo video at: http://youtu.be/oa4ooNupJiQ
we create a marketplace
for taxi services
what's unique about Taxibeat?
Taxibeat is changing the way people use taxis in cities, by doing two basic things:
• Taxi Discovery: makes it easy for people to locate all nearby taxis, choose and hail the one that they want, with a tap on a smartphone (or a click on a pc).
• Taxi Choice: Introduces a reputation mechanism between passengers and taxi drivers, which eventually leads to the formation of a high quality taxi fleet in each city.
1250 drivers
doublerides every two months
75%first time users repeat usage
results of 12 months in market
traction
• 66,5% of rides are rated by users
• average rating per ride: 4,83
• 75% of first users make more than 1 ride
• 45% of first users make more than 5 rides
a bigger change underway in the Athens taxi industry after the Taxibeat launch
customers getting consistently above average taxis at the usual price, happy to be able to influence the taxi service quality
drivers competing by adding new services (onboard wifi, entertainment, facilities, etc), improving their behavior
emergent benefits
engagement
global expansion
