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Lessons from a short-lived startup
Steve ButtryAmerican University
October 13, 2012#TBDlessons
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Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com• [email protected]
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Business lessons• Digital products need digital sales staff• Start small or be patient
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Business lessons• Digital products need digital sales staff• Start small or be patient• Pursue multiple revenue streams• Pursue mobile opportunities aggressively
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Business lessons• Digital products need digital sales staff• Start small or be patient• Pursue multiple revenue streams• Pursue mobile opportunities aggressively• No “Field of Dreams” marketing• Promote in media: traditional & social
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Business lessons• Digital products need digital sales staff• Start small or be patient• Pursue multiple revenue streams• Pursue mobile opportunities aggressively• No “Field of Dreams” marketing• Promote in media: traditional & social• Promote through events
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Journalism lessons• You can disrupt in breaking news
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Journalism lessons• You can disrupt in breaking news• Excel in social media
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Journalism lessons• You can disrupt in breaking news• Excel in social media• Develop strong local blog network
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Journalism lessons• You can disrupt in breaking news• Excel in social media• Develop strong local blog network• Think differently about beats, coverage
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Journalism lessons• You can disrupt in breaking news• Excel in social media• Develop strong local blog network• Think differently about beats, coverage• Experiment & embrace new tools
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Journalism & biz lessons• Transparency builds credibility
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Journalism & biz lessons• Transparency builds credibility• Master SEO & analytics
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Journalism & biz lessons• Transparency builds credibility• Master SEO & analytics• Hire talented people
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Journalism & biz lessons• Transparency builds credibility• Master SEO & analytics• Hire talented people• You give a name its meaning
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Journalism & biz lessons• Transparency builds credibility• Master SEO & analytics• Hire talented people• You give a name its meaning• Leadership must be together• Legacy culture is difficult to overcome
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Life Lesson: Turn the page
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Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com• [email protected]