Transcript
Products Customer Service
Investments Employment
Direct Experiences
Branding Public Relations
Marketing Social Responsibility
MEDIA (Traditional, Social)
Topic Experts, Leaders, Friends/Family
What Others Say
Behaviour
Performance
What a Company Says/Does
(Consideration, Recommendation,
Loyalty)
REPUTATION DRIVES BUSINESS RESULTS
Emerging Public Political Legislative Phase
Public Interest
$ Cost
From Reactive to Proactive for Competitive Advantage / Alpha
PR PA IC
ID
Response Strategy
Stakeholder Engagement
Impact
Corporate Opportunity
ROI on effort Maximum impact
IR
L&R
CSR
ISSUE LIFECYCLE
SOULODRE
IMPACT OF REPUTATION RISKS Company Lost Value Equivalent
$26 Billion
$90 Billion
$25 Billion
September 2010