Download - T&C Meetup #7: How To Spend Money On Traffic
1. STRATEGY fundamentals
2. FUNNEL psychology and mapping
3. EXECUTION process
4. Defining your NUMBERS (KPI’s)
5. CONTENT integration
6. PAID TRAFFIC integration
7. OPTIMISATION
8. CUSTOMER SERVICE process set up
Our 8-Step Digital Marketing Formula
7 Rules of Paid Traffic
1. Start with a Funnel.2. Find a Cold Traffic
Source.3. Remarketing
Roadmap.4. Writing your ads.5. Setting Your Budget.6. Optimize your
campaign.7. Scale your Campaign.
Rule #1: Build your funnel
1. Ideal Customer Persona2. Funnel Map (Customer
Journey).3. Content Strategy
Rule #2: Pick Your Cold Traffic Source
1. Facebook vs. Google2. Market Awareness Level 3. Market Sophistication
Level4. www.IsFbForMe.com5. www.IsAwForMe.com
Facebook Targeting (Warm Traffic)
1. Customers2. Email List3. Facebook Fans4. Website Visitors5. Video Viewers
Facebook Targeting (Cold Traffic)
1. Lookalike Audience (Past Buyers) + Interests.
2. Lookalike Audience (Funnel Steps) + Interests.
3. Partner Based Targeting.4. Interest based targeting.
Rule #4: Ad Copy Matters (A LOT)
1. Image Copy - Build Curiosity for your persona.
2. Post Copy - Sell the click● Short Copy (Short Q&A)● Medium Copy (See More)● Long Copy (Email length)● Long-Ass Copy (Blog Size)
Rule #5: Planning Your Budget
1. Spend over 50% on Free Content
2. Persona + Action = Gold Mine for Remarketing
3. Do Remarketing on Every Platform you can.
Ryan KrancePerpetual Traffic
Rule #6: Optimize Your Campaign
1. CTR (Does it matter?)2. Measure your KPIs
(CPL, CAC)3. Test Copy & Creatives4. Test Everything else5. www.Adespresso.com
Rule #7: Scale Your Campaign
1. Increase Slowly (FB)a. Add Page Post Adsb. Increase Budgetc. Add Instagram
2. Google Banner Ads3. YouTube Video Ads4. Perpetual Traffic
Webinar Campaign
FB video adsFB retargeting to video watchers
ONLY FB retargeting to Webinar
Signups ONLY
Case #2
● B2B Business Training
● LTV = $10 903 (a line of
Business Coaching
Products: main product,
upsells and downsells)
● CAC should be max $3 654
1. Your Ideal Customer PERSONA
Document.
2. The UNIQUE SELLING PROPOSITION for
your persona.
3. Your FUNNEL MAP in Lucidchart
software:
● Including: web page map, email
campaign map, video campaign map,
cold traffic ad map, remarketing ad
map
4. Your KPI’s (cost per clicks, leads, sales).
5. FEEDBACK from Ewa or Sam.
What you will leave “Funnel Masters” with:
1. You need an actual business case (product!) to work on.
2. You need to be ready to implement it.
3. Workshop is limited to 15 people ONLY (last 4 seats!)
4. Price is 3 999 PLN.
5. You must apply and pass an interview with us to attend.
Rules of “Funnel Masters”: