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ASSET MANAGEMENT • SOFTWARE • CONSULTING • SOLUTIONS • SALES • the carmine group. IT’s clever.
Software License Management
Introduction
Kamila Wroblewski
Director
The Carmine Group
Key Business Challenges Driving
Software License Management
• Spend reduction
As the number of deployed software
applications continues to grow, the
opportunity for spend reduction through a
regimented software reuse program becomes
increasingly significant.
This presentation contains protected trade secrets of Veriam. The information contained herein may only be used for the purpose intended.
It may not be duplicated or shared with third parties without the express written consent of Veriam.
Copyright © 2007 Veriam Technologies, Inc.. All Rights Reserved.
increasingly significant.
• Compliance
Software publishers and their representatives
such as BSA are becoming increasingly
aggressive at auditing and levying fines.
• Business agility
Lack of proper controls and tracking often
prevent rapid execution of M&A events and
other growth transactions.
Software License Management Realities
• Software License Law falls under both Contract Law
and Copyright Law
– Contract Law – A license is one-sided and favors
the publisher
– Copyright Law – Unauthorized duplication =
copyright infringement; penalties provided for in
This presentation contains protected trade secrets of Veriam. The information contained herein may only be used for the purpose intended.
It may not be duplicated or shared with third parties without the express written consent of Veriam.
Copyright © 2007 Veriam Technologies, Inc.. All Rights Reserved.
copyright infringement; penalties provided for in
statute
• Possible penalties include actual damages,
statutory damages, willful violations, attorney’s
fees, criminal violations
• Gartner states that 30% of large enterprises will
experience at least 1 audit per year through 2010
• A centralized software reuse program can generate
millions of dollars in cost takeout per year
Common Obstacles to a Successful
Software License Management Program
• Failure to Properly Scope the Program – Organizations
frequently try to place all software applications on the
network under control at once, often overwhelming the
program.
• Insufficient Purchase Records & Controls – Software
License Management programs frequently fail to implement
proper proof of license controls to maintain an accurate
compliance picture.
This presentation contains protected trade secrets of Veriam. The information contained herein may only be used for the purpose intended.
It may not be duplicated or shared with third parties without the express written consent of Veriam.
Copyright © 2007 Veriam Technologies, Inc.. All Rights Reserved.
compliance picture.
• Underestimate Information Volume – Many program
planners underestimate the volume of data created by an
SLM program, which can quickly saturate the program team.
• Lack of Value / ROI Focus – Compliance alone is not
sufficient to sustain an SLM program long-term. Programs
that do not produce measurable ROI often draw executive
criticism.
• Improper Focus on Tools – Software License Management
is 80% process, but process rarely drives the solution.
• Failure to Set Success Metrics –Without success metrics
and reporting, focus and support wanes.
What We Offer
• A managed service for IT Asset Management (ITAM) with a specific focus on
Software License Management (SLM)
• Innovative, multi-tenant, highly customizable technology platform for
implementing value-focused ITAM
• Skilled business professionals providing “run services” and management
This presentation contains protected trade secrets of Veriam. The information contained herein may only be used for the purpose intended.
It may not be duplicated or shared with third parties without the express written consent of Veriam.
Copyright © 2007 Veriam Technologies, Inc.. All Rights Reserved.
• Unique ROI focus and approach
• Offered under several models
• Managed Service – The Carmine Group helps customer execute
ongoing program management and run-time services
• SaaS – Customer uses Veriam platform to run ITAM program
• Consultative and implementation services
The Carmine Group ITAM/SLM Services
Key Concepts and Benefits
• Ensure program support by focusing on value production
– Value analysis performed up front to identify potential ROI, focus areas, impediments, and risks
– Focus on value targets first, and do those really well
– Show tangible value through effective software reuse
• Remove guesswork involved by autodiscovery through process enhancement
– Asset lifecycle processes enhanced to accurately collect key data where software profile changes occur
– Provide real-time compliance reporting for 7 x 24 confidence
• Maximize long-term success by keeping the solution tractable
This presentation contains protected trade secrets of Veriam. The information contained herein may only be used for the purpose intended.
It may not be duplicated or shared with third parties without the express written consent of Veriam.
Copyright © 2007 Veriam Technologies, Inc.. All Rights Reserved.
– Managed Software List – Start with list of high value applications
– Expand over time after system is performing
• Drive program participation and support through effective behavior drivers
– Credits and debits encourages software reuse between cost centers
– Reporting and MARCOM support to help stakeholder buy-in
– Process adherence tracking
• Control the program with proper governance
– Centralized MSL licensing (at least terms)
– MSL and other program features governed by a representative board
Veriam’s SLM Platform
Key Concepts and Benefits
• Real-time Compliance Monitoring
– Fully automatic license allocation and
integration to asset lifecycle provides
accurate real-time compliance.
• Centralized Software Reuse Program
– Veriam’s Software Exchange tracks
software reuse to cost-centers,
This presentation contains protected trade secrets of Veriam. The information contained herein may only be used for the purpose intended.
It may not be duplicated or shared with third parties without the express written consent of Veriam.
Copyright © 2007 Veriam Technologies, Inc.. All Rights Reserved.
software reuse to cost-centers,
removing the principle barrier to reuse
participation.
– Can also support an inter-company SW
reuse marketplace for certified licenses.
• Automated Software Requests
– Veriam’s Software Request Portal automates end-user software requests, approvals, and installation, greatly reducing software request cycle times while maintaining license compliance.
• ROI Focused
– Value Analysis performed up-front to set ROI goals, which are tracked through the program. Maintains executive interest and sponsorship.
Software License Management Framework
• Measure actual value realized, service levels achieved
• Align processes and catch-points
• Negotiate and set up
• Identify ROI goals and metrics
• Define MSL and HW
Governance
Value Analysis /
Feasibility ReviewRun
Service
Alignment /
Transition
Review of Value
Realization
• Compliance reporting
• Value reporting
• System monitoring
This presentation contains protected trade secrets of Veriam. The information contained herein may only be used for the purpose intended.
It may not be duplicated or shared with third parties without the express written consent of Veriam.
Copyright © 2007 Veriam Technologies, Inc.. All Rights Reserved.
achieved
• Compare with originally envisioned value creation potential
• Derive optimization potential and enact improvement initiatives
• Negotiate and set up ASNs
• Implement asset identification strategy
• Set up auto-discovery
• Baseline SW and HW counts
• Configure managed service platform
• Define MSL and HW asset scope
• Align processes
• Determine asset identification strategy
• Identify risks
• System monitoring
• Exception handling
• System administration
• DB administration
• Governance participation
Feedback
Resources
Tools & Systems
Operating Model
• Can be implemented in one of the following ways;
• Managed Service
• TCG helps customer execute ongoing program management and run-time
services
• TCG performs much of the effort that frequently gets “dropped”
• Client’s primary responsibility is to enforce SLM procedures
This presentation contains protected trade secrets of Veriam. The information contained herein may only be used for the purpose intended.
It may not be duplicated or shared with third parties without the express written consent of Veriam.
Copyright © 2007 Veriam Technologies, Inc.. All Rights Reserved.
• Client’s primary responsibility is to enforce SLM procedures
• SaaS
• Customer uses Veriam platform to run ITAM program
Client Team TCG SLM Managed Service Team Vendors
- Execute Purchases
- Perform Field Support Data
Catch-points
- Adhere to SLM Procedures
- Exception Handling
- System Monitoring
-Compliance Monitoring
-Reporting
-Governance
-System Maintenance
Veriam SLM
Platform
-Send Weekly ASN’s
Repository
Tools
Reporting
ReportingDetailed Reports + Executive Dashboards
• Dashboards to show compliance status and key metrics
• Detailed reports to depict individual events and transactions
• Alerts and notices for exception events
This presentation contains protected trade secrets of Veriam. The information contained herein may only be used for the purpose intended.
It may not be duplicated or shared with third parties without the express written consent of Veriam.
Copyright © 2007 Veriam Technologies, Inc.. All Rights Reserved.
So..
how do
you
measure
up?up?
ASSET MANAGEMENT • SOFTWARE • CONSULTING • SOLUTIONS • SALES • the carmine group. IT’s clever.
Find out.