Teaming up with Professional Sports to Advance
Urban Forestry
Don Kissinger
Wisconsin Department of Natural Resources
Team Strategy Playbook: http://dnr.wi.gov/topic/UrbanForests/playbook.html
Root, Root, Root for the Brewers
• Program began in 2011• 1 tree for every 20,000
tickets sold• 520 trees planted to date• 7,500 seedling game day
giveaway in May
Attraction between Brewers & DNR
• Reputation• Logical symmetry• Marketing opportunities
Have a Game Plan
Identify Roles
Embrace Diversity
First Downs for Trees
First Downs for Trees Stats
• 29 partners
• 4 funding sources
• 2,762 trees planted
• $155,000 secured for plantings
Show Bang for Their Buck
Show Your Appreciation
Celebrate and Have Fun!
• Define goals, have a game plan
• Show bang for their buck• Use the teams marketing
power• Show appreciation and
celebrate!
Make it Easy to Say “Yes”
Team Strategy Playbook: http://dnr.wi.gov/topic/UrbanForests/playbook.html
