Your Guide to Understanding Tech Buyers on LinkedIn
global tech-minded professionals who make up 30% of LinkedIn’s total audience
WHAT DO TDMs ENGAGE WITH?They’re more likely to prefer:
IndustryTrends
Thought Leadership
Colleagues’Activity
They share content
48% more than others
Their content is shared 69% more than others
TDMs are more likely to be part of
a group
TDMs are more likely to follow other
Company Pages
Groups, Company Pages and InMail are all part of a well-balanced tech content diet:
With LinkedIn’s insights, you can easily, and efficiently, target and engage tech buyers at the right time with the right content.
Key targeting demographics: Job functionSeniorityCompany size
ActivityLocationCompany (important for ABM)
Key takeaways for tech decision makers:
Top IT products/services the tech buying committee plans to purchase within the next 12 months: hardware, enterprise software, networks, consulting, outsourcing and security applications
The buying committee’s top destination for content is the vendor’s website, followed by blogs, forums, discussion boardsand social media
Nearly 90% of companies are currently
in the market for an IT solution within the next year
IT buyers are 67% more likely to consider a vendor who educates
at each stage of the decision process
WHO ARE TODAY’S TECHNOLOGY DECISION MAKERS?
WHAT ARE THEY INTERESTED IN?
WHY ARE THEY COMING TO LINKEDIN?
WE CRUNCHED THE NUMBERS
LINKEDIN HAS 5 MILLION
and found that this group was diverse, highly engaged,
and consuming content across multiple devices.
ENGINEERINGIT
WHO’S ENGAGED?The most popularjob functions within the tech demographic on LinkedIn are:
But the others you should be keeping an eye on are:CIO/CTOBusiness ownerSalespersonFounder/partnerProject manager
Information technology generalistManufacturing/mechanical engineerSoftware developerTechnology managerBusiness/corporate strategist
5 tech companies best utilizing LinkedIn marketing abilities:
35%are at entry level andusing LinkedIn to stay
informed on IT news and companies/influencers
66%are senior level or higher,
using LinkedIn for content, employment, recruitment
and research
TDMs receive more group views than the
average user
73%36%38%
are more likely to engage
are more connected
TECHNOLOGY DECISION MAKERS (TDMs)
HELPFULINSIGHT
actively look for insightful research and data on LinkedIn in order to inform purchases.
Tech decision makers aren’t just executives
With LinkedIn’s help, you can use a more accurate, hyper-targeted and meaningful way to reach your audience. Find out more about
how LinkedIn can help you engage with a broad range of tech buyers and decision makers today!
WHAT DOES THIS MEAN FORTECH MARKETERS IN 2017?
Tech decision makers are popular:
They’re 43% more likely to access LinkedIn via mobile – is your site optimized?
HOW ARE THEY ENGAGING? 62%
mobile83%desktop
These stats verify:Regularly updating your Company PageSharing and posting thought-provoking content Utilizing LinkedIn’s InMail distribution capabilitiesCreating updated job opportunities for TDMs
Tech professional homepages receive 50% more views than the normal active user
Tech-related InMail is viewed
36% more than the average
active member’s content
HELPFULINSIGHT
45%
are more likelyto visit LinkedIn
30%
members engaged on theLinkedIn Tech Content Feed
18M+
Small companies are 42% more active
Larger brands are 57% more active
Across company levels, tech has an impact:
42% 57%
48% 69%
36% 50%
31%
67% 90%
58%
HELPFULINSIGHT
Data cited reflects LinkedIn platform data pulled and reported October 2016
