Download - Tech Pulse 2010 Presentation - 5-12-10
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SOCIAL MEDIA INTEGRATIONPRESENTER: DAVE MEYERCOMPANY: BIZZYWEB
TechPulse 2010
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TechPulseFirst, a quick primer
What is social media anyway? How to take advantage of
“the new art of conversation”?
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TechPulseListen first!
Social media = “the greatest research tool ever created”
Get to know your audience search.twitter.com Google Alerts Advanced search on LinkedIn
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TechPulseEffective business strategies
Marketing < brand Build your reputation Solve problems
Competitive Intelligence Find hot topics & trends
No “marketing speak” Interactions speak louder than press releases Be real, and be helpful
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TechPulseLinkedIn
65 million users Perfect for
Connecting Job Hunting Branding Corporate Users B2B marketing
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TechPulseTwitter
“Microblogging” 140 characters
or less 75 million accounts
(25 million active) 35-49: largest
age group 30 million tweets
per day
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TechPulseFacebook
500 million active users
Fastest growinggroup: 35+
Company page:the new “website”
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TechPulsePower Uses
Target potential customers Follow users who comment about you or your
market Engage them – discuss, ask questions
Announce members-only offers Highlight/invite to events Use your other resources
Include your profiles on business cards, ads, postcards, etc.
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TechPulseWhy Integrate?
Do more with less input Engage your audience where they are
(don’t make them come to you) Boost search engine results
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TechPulseCommon Methods
Widgets & Plugins Twitter
Tweet your posts Special offers to followers Link to your profile
Facebook Connect Share content Company pages: “Like” Live conversations/comments
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TechPulseCommon Methods
Badges Twitter Facebook LinkedIn
ShareThis Sociable
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TechPulseConsolidation
Posterous FriendFeed
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TechPulseUsing WordPress
“Blogging” pulls it all together Quick edits, easy posts It’s all about the plugins Widgets make it easy Frequent updates = more traffic
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TechPulseTool suggestion: Tweet Deck
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TechPulseTool suggestion: HootSuite
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TechPulseHow to Measure
“Followers ain’t everything” What to look for:
Number of re-tweets Positive mentions of your brand Count customer interactions Actual actions, dollars or leads
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TechPulseForm a strategy
Think about measurement, but focus on outcomes
What do you want to accomplish? Be yourself Create a mix of content: 1/3 about
you, 1/3 sharing ideas & articles, 1/3 conversation with others
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TechPulseHow BizzyWeb can help
Designing sites that use social media
SEO/Marketing Blogs and startup sites eCommerce Helping clients integrate
their social media Speaking/consulting
on strategy
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TechPulseThank you!
612-293-9323
bizzyweb.com
twitter.com/dave1meyer
facebook.com/BizzyWeb
linkedin.com/in/dave1meyer