Download - Tech Top 10s: Innovations in e commerce
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10 innovations in…
Issue 13, August 2014
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e-Commerce in the Middle East
MENA is among the fastest growing e-Commerce regions
worldwide, with an estimated 45% year on year growth.
The largest e-Commerce markets in MENA are:
KSA $520m
Qatar $375m
Kuwait $280m
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As this market grows here are 10 innovations from the
region – and around the world – which caught our eye.
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1. Shopping through social media
When you ‘like’ an image on Vogue’s Instagram page you can
buy the items in the image, or products with a similar “look”.
Click on
the
pictures
to learn
more
Tech Crunch: http://tcrn.ch/QQr8Re and Daily Mail: http://dailym.ai/1kbHlNY
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2. #tag to buy
Companies like Amazon use “Hashtag Shopping”
Customers can type “#AmazonCart” whilst using
Twitter and then confirm their order via email.
Marketing Magazine: http://bit.ly/1g4Xy13
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3. Pinterest-like apps
‘Keep’ and ‘Fancy’ are apps which combine social media
elements (sharing, ‘liking’, ‘commenting’) with shopping.
Tech Crunch: http://bit.ly/1pOCbab Mashable: http://on.mash.to/1myEIoq Images: http://bit.ly/1kBRHGa and http://bit.ly/1kJwl4R
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4. Buy sheep on Instagram
You probably
already knew you
can order clothes,
shoes and even
food on Instagram…
…But did you know
you can also order
sheep?
Storify: http://bit.ly/Vw75dh
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5. Linking artisans to Etsy + eBay
Anou is a mobile website allowing Moroccan artisans with low
tech-skills to sell items directly to online buyers around the globe.
Anou: http://bit.ly/1pr4wF6 Wamda: http://bit.ly/1yMhfn8
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6. The “Arab PayPals”
CashU has +500K users.
PayFort yielded $800M in
transactions during 1 year.
Arabian business: http://bit.ly/1o3rVvi Images: http://bit.ly/1oUXVDR and https://www.cashu.com/
They aim to reduce
regional concerns
about the safety of
online transactions.
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7. Want it in that a color?
There’s an app for that!
Take a picture of any color
you like using your phone…
… And the ‘Look 4 Color’
app links you to products in
20 different online stores
carrying your chosen shade.
Google Play: http://bit.ly/1uhila2
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8. Creative use of QR codes
Mashable: http://on.mash.to/1ouHb2z Ad Madness: http://bit.ly/1ouI6jI
A magazine ad from Viking Footwear
uses QR codes to showcase
different shoe styles in 3D.
Click the video to see how it works
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9. Bitcoin ATM
Bitcoin (introduced in 2009) is perhaps the world’s best
known virtual currency. It is now accepted by many
online retailers and also available from ATMs worldwide:
CNN Money: http://cnnmon.ie/1bIhAkb Map: http://bit.ly/Yk6iOt Image: http://bit.ly/Vvtdoj
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10. Online only
groceries in UAE & Qatar
SuperMart &
Fresh Qatar
deliver items to
home-shoppers
across the UAE
and Qatar.
They don’t have
offline stores.
Storify: http://bit.ly/1kLksC9
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Disclaimer: All content in these slides is in the public domain and referenced so that you can read the original sources.
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