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Page 1: TECH TRENDS - PCNA · TECH TRENDS 90% 137% 48.4% What makes outdoor fun even better? Rugged waterproof tech you can take camping, to the pool or on a weekend road trip. 2012 2014

TECH TRENDS

90% 137% 48.4%

What makes outdoor fun even better? Rugged waterproof techyou can take camping, to the pool or on a weekend road trip.

201620142012

90% of people who participate in outdoor activities use

Facebook on a weekly basis,where posting picturesof their adventures is

easier than ever.

In 2016, retail salesof outdoor speakerswere up over 137%.

(No, that’s not a typo.)

7199-85 | Boulder Waterproof Outdoor Bluetooth® Speaker

Ideal for the shower, poolside, camping or a worksite / IP66 waterproof rating / Micro USB-to-USB cable / Up to six hours of playback

7140-71 | HD 720PWifi Camera

Takes photos and video /2” LCD screen / Waterproof case / Helmet mount and handlebar mount / Micro USB-to-USB cable

In 2015, 48.4% of theU.S. population participatedin an outdoor activity, witha net gain of a million total

participants from 2014.

Source: The Outdoor Foundation and The NPD Group2017-8686

pcna.com

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