Download - Ten Thousand Villages FINAL.pptx (2)
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Igniting a global movement to eradicate poverty through market-based solutions
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Company Background▪ Nonprofit, founded in 1946▪ Fair trade opportunities for artisans in 38 developing
countries▪ Handmade gifts, jewelry, home decor, art and
sculptures, textiles, serveware, and personal accessories
▪ 390 retail outlets in the U.S.
Harmony.
Made By Hand.®
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VisionOne day all artisans in developing countries will earn a fair wage, be treated with dignity and respect and be able to live a life of quality
MissionTen Thousand Villages' mission is to create opportunities for artisans in developing countries to earn income by bringing their products and stories to our markets through long-term fair trading relationships
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The Target Consumer
▪ Cultural Creatives
▪ Over 60% women
▪ Estimated 50M in USA
▪ Above average income (~$50k)
▪Care about where/how product was made
▪Want to feel good about purchaseDato-on, M. C., Joyce, M., & Manolis, C. (2006, November). Creating Effective Customer Relationships in Not-for-Profit Retailing: The Ten Thousand Villages Example. International Journal of Nonprofit Volunteering(11), 319-333.
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Current Business Model
Artisan
1 Artisan sends product to Ten Thousand Villages’ Warehouse
2 Ten Thousand Villages sends Artisan up to 50% cash advance via Shared Interest
3 Ten Thousand Villages markets product on website for purchase
4 Customer selects item for purchase and submits payment online
Ten Thousand Villages Website
CustomerTen Thousand Villages Warehouse
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Business ProblemTen Thousand Village’s expenses are outpacing its
revenues, threatening to diminish its ability to continue to connect global artisans with domestic
customers.
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E-Commerce Benefits and TrendsBenefits
▪Cost effective and efficient▪Analytics▪Facilitates global commerce▪Ideal for niche products▪Convenience
Trends▪ E-commerce forecasted to grow to $342 billion for US market (20%
increase)1
1 Source: Mintel.com, 2014
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U.S. E-commerce Shoppers
Source: www.infifthgear.com
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Source: Forrester
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U.S. E-commerce Sales
Source: www.Statista.com
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CustomMade▪ Connects consumer directly to the artisan▪ Shows story behind each product▪Allows consumers to connect with artisans
and custom make their product▪ 50% up front; 50% upon completion▪Mobile app
Source: Forbes
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E-commerce for Ten Thousand Villages
▪Develop an app▪Paypal▪Individual customization
–Personalized experience–Connect buyer and artisan directly
▪Decrease reliance on retail stores
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What can you do?
Make your site mobile payment friendly and compatible with all phones and other new devices
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Risks ▪Developing an app is costly▪Individual customization could potentially increase:
•Returns•Delivery time•Costs
▪Cannibalization of retail stores–Lose ambiance and tangible shopping experience–Additional mobile revenues may not cover costs for e-commerce expansion
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Risk Mitigation
▪Pilot program for feasibility and scalability–Reverse flows–Usage rates
▪ Use of Software Development Kits for apps ▪ Analyze underperforming stores▪ Better integration between retail stores and
e-commerce
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“One day all artisans in the developing countries will earn a
fair wage, be treated with dignity and respect and be able to live a
life of quality.”
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References▪ http://www.ecommerceeducation.com/benefits-of-ecommerce.asp▪ http://www.supplychainquarterly.com/columns/scq201102monetarymatters/▪ http://www.forbes.com/sites/ciocentral/2013/03/13/the-future-of-e-commerce-f
or-small-businesses/▪ http://www.forbes.com/sites/davidvinjamuri/2014/07/01/indies-how-your-next-
door-neighbor-is-changing-commerce/▪ http://www.forbes.com/sites/tomiogeron/2013/02/25/custommade-brings-artisa
n-customized-products-to-mass-market/
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Bull Pen (AKA Extra Slides)
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U.S. E-commerce Sales
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The Growth of E-Commerce▪ Smartphone owners grew 28.5% from 2011-2012; 86
million Americans shop online via smartphone (comScore)▪ By 2022, brick and mortar retail spaces will have evolved
(Forbes)▪ Independents are cutting out the middleman:
▪ Craftspeople and artisans ran over 1 million active shops
▪ Etsy sold $1.35 billion in merchandise▪ 34.6% of music market in 2013▪ Lending Club has issued $7.6 billion in loans (peer to
peer)
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Global E-commerce Sales
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U.S. E-commerce Sales
Source: www.Statista.com
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