Thank Bud It’s Friday•The Lounge Group Integrated Promotion

Response

Your Brief• Create a platform that brings the creative idea to life through initiatives that sell more

beer to the “Nicks” of Britain

• Big ideas that bring to life the initiatives for Budweiser in 2011 and incorporates big off premise promotions

• Show how the idea is big enough to be activated in POC, in Nick’s life and online

• To succeed it should

• It should drive beer sales

• It should communicate your VBB and bring the creative idea to life

• It should feel big and focused

• Ideally it will take learnings from some of the executions around the world

• Budget £500,000

POC / Trade

ATL