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THE 25 MINUTE MBAHow To Anchor Projects in Real Business Results
Rohn Jay Miller | AlphaBeta LLC | June 2010
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“A studio is just a f***** tape recorder with a bunch of knobs --John Lennon
Rule 1: Business strategy should be simple
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VISIONPEOPLEPROCESSDATAISSUESTRACTION
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Business plans should be 10 / 20 / 30
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ASK THE CLIENT FOR INFORMATION
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•ORGANIZATION CHART•INITIATIVES FOR 2010•SALES PRESENTATIONS•MARKETING COLLATERAL•PROCESSES + PROCEDURES•LIST OF TOP CLIENTS•MINUTES FROM MEETINGS•TOURS
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BUSINESS ECO-SYSTEM
Wow, it’s notabout me…
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Rule 3: Define the challenge as a business problem
DEFINE THE BUSINESS PROBLEM
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MAKE MONEY, REDUCE COSTS
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Rule 4: Sell to the boss….and the boss’s boss
BETTER WAYS TO SPEND
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“Mutually exclusive,Collectively exhaustive”
MECE
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MECE: Mutually exclusive, comprehensively encompassing
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FrameOrganizeCollectUnderstandSynthesize
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FRAMING + THE HYPOTHESIS
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Don’t be afraid of modeling
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“A spreadsheet is just a piece of paper with a lot of macros + pie charts” --Rohn Jay Miller
BUSINESS CASE = DEFENSIBLE PREMISE
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Tell the Story
TELL THE STORY
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Adoption of change curve
+ “Crossing the chasm”
This is where the smartest managers
are
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The Title of Every Slide Should be an Insight
• Business plans should be simple + clear• Save money or increase profits• Define the problem -- MECE• Ask the client for information• Research / Presentations / Management• Models are good guesses• Tell the Story• Cross the Chasm
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Books
• Good to Great• The McKinsey Mind (+ The McKinsey Engagement) • The Innovators Dilemma • Traction • Presentation Zen
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ROHN JAY MILLERManaging PartnerAlphaBeta LLC1801 Dupont Avenue SouthMinneapolis, MN 55403
+1 (612) [email protected]